Online Marketing for Beauty Salons
More Clients. More Appointments. More Growth.
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
Creating Your BEAUTY Salon Marketing Plan
What makes your salon so unique? Every beauty salon has its own specialty or distinctive look or method. Therefore, in marketing for your beauty salon, it is important to highlight your unique characteristics, so that your salon truly captures the interest and attention of customers. The attention of potential customers in your known target groups, but possibly also new target groups. By researching your organization, your competitors, and the market, our specialists can develop targeted strategies for your positioning or rebranding!
A SELECTION OF OUR most remarkable Cases!
In these cases, we share some of our most remarkable achievements and tell the story behind the successes. At ROXTAR, we strive to push boundaries, exceed goals, and create online marketing strategies that not only stand out but also have a measurable impact.
Yourface Clinic
Consistent growth for YourFACE! 274% more conversions, a 273% growth in domain authority, and 83% more organic search traffic!
fatfreezing centers
A smart Social Media and SEA strategy led to significant growth for Fatfreezing Centers
Vitalderma
A targeted social media approach delivered Vitalderma growth in online visibility and more new clients in the clinic
injectionqueen
Organic traffic doubled in six months
Laser Specialist Santpoort
159% Increase in clicks after 1 year
What our customers say
Our marketing experts give your beauty salon the attention and recognition it deserves. We do this by carefully looking at what you have to offer and what makes your salon special. ROXTAR’s specialists adapt a well-thought-out and proven marketing strategy to your beauty salon. Tailored marketing specifically aimed at your work as a beauty specialist gives you all the recognition you naturally deserve. Your potential customers get even more good reasons to visit your beauty salon. Thanks to us, you will soon have a campaign with a well-designed marketing strategy for your beauty salon quickly online in a ready-to-use format.
Acquiring clients for your beauty salon: How do we do it?
We offer you personalized, tailor-made service, but how exactly do we work? What is a “digital marketing strategy for your beauty salon” and what are good “beauty salon advertising and marketing ideas”? Our online marketing for beauty salons encompasses everything the name itself suggests. The findability of your website, the design of your website, and of course, advertising your services. In this modern age, online marketing is a major source of clientele, so this is definitely something to dedicate time and attention to. We are happy to help you with this by lending you our knowledge and experience in online marketing! ROXTAR works for you across several different branches of online marketing.
SEO, or search engine optimization
For the online visibility of your business, SEO truly works wonders! SEO stands for Search Engine Optimization. With Local SEO, also known as Google My Business optimization, your business suddenly becomes much easier for potential customers in the region to find in search engines. Through clever use of keywords, we ensure that your business stands out better in search queries and on Google Maps. Someone in your region who types in a search query for the nearest beauty salons will quickly see your beauty salon. Marketing for a beauty specialist naturally works best when it is aimed at customers in the region! Targeted online marketing ensures that your potential customers find exactly what they are looking for: You!
SEA, or search engine advertising
These widely used search engines can be cleverly utilized for online marketing, not only through SEO, but also through SEA! Yes, another abbreviation! This abbreviation stands for Search Engine Advertising. What exactly does that mean? It’s much simpler than you might think! Search engine advertising is placing an advertisement that becomes visible for certain search queries. For this, you first need to thoroughly research important and frequently used keywords that match your advertisement. Enter these keywords, and your ad will be shown at the top of search results where they appear. Simple, isn’t it? Of course, there’s more to it than we’re letting on now. But with the right advisors, the worldwide web is uniquely suited as a platform to convey your message to the right target audience. We push the right buttons behind the scenes, and you can continue doing what you do best!
Optimal user-friendliness
Your services are not the only thing you offer your client, because customer service is, of course, very important. A user-friendly website fits perfectly with this. The design of your website makes a big difference. Customers are looking for a professional-looking layout and clear information. By making your website accessible and user-friendly, you immediately ensure that your salon gets more attention online from interested customers. Moreover, you naturally want your customers to be able to easily navigate the website to learn about your business or, even better, to make an appointment!
Our web designers have an arsenal of knowledge and tricks to retain customers on your website as effectively as possible. With a smart call to action on every page, your customers will always know how to find you. In collaboration with creative copywriters, we ensure that your beauty salon is presented as an authority in the market.
Target your audience
You know best who the target audience for your services as a beauty specialist is, but does your target audience know this too? Let them know by tailoring your marketing specifically to your target group! After all, your goal is to reach this group. By cleverly using social media and posting intriguing photos, videos, and other content from your company online. Let your digital audience know what treatments you offer, for example, link to anbos, show a beautiful make-up look or hairstyle, or inform people about the skincare products you use or sell in the salon. With a well-thought-out and engaging social media presence, you reach your target audience on as many platforms as possible. And they find you.
These are just a few examples of the different branches of online marketing. Are you curious about more information on online marketing? Look around our website and learn more about search engine optimization, social media marketing, link building, content marketing, and many more interesting topics! Of course, you can always contact us with questions.
Curious how we can help you further?
Why go to a professional for online marketing for beauty salons?
Online marketing for beauty salons is something you could probably handle yourself with a laptop and some free time, right? So why do you absolutely need to hire an online marketing expert to do it for you? While it may seem quite simple and doable, online marketing for beauty salons really requires time and attention. Perfecting a website, creating and managing various social media accounts, and online advertising for a beauty salon are all very effective in attracting clientele, provided they are done well. ROXTAR’s specialists are skilled in their field and know exactly what to do to make your business stand out. With carefully chosen keywords and smart designs, these experts can build a professional yet inviting image for your salon. In short: just let our professionals help you, we know what we’re doing!
An inspiring online presence for your beauty salon
We all know by now that consumers are increasingly found online. Cycling to the shopping center is becoming less popular, and we see that consumers are primarily looking for new stores and services online. This, of course, includes your beauty salon. That is precisely why online presence and findability on the internet are so incredibly important. Your so-called online “charisma” is ultimately one of the most important attention-grabbers for customers. Your customers also intuitively gravitate towards a beauty salon with a professional, yet comfortable and welcoming atmosphere.
It is therefore important to make your website’s design representative and, above all, inspiring. The posts you place on social media are also important here. For example, a customer would rather visit a beauty salon that has a personal, warm appeal than a salon with a sleek, emotionless appearance. Moreover, social media is an excellent way to make your customers feel that they are receiving truly personal service by communicating with them there. This personal attention makes your customers more comfortable in your presence. By forming this personal connection with regular and potential customers, you create a welcoming atmosphere both within your salon and online. So, online marketing actually starts with your passion!
Advertise your “unique selling points”
What makes your beauty salon so special? Why should a customer choose your salon and not another? Stand out by clearly communicating your unique selling points to potential customers. Think about the products you sell, the treatments you offer, or even the space in which you offer these treatments. Everything that makes your salon unique is excellent for attracting customers. So, advertise this on your website, but also post striking content on social media highlighting these features. ROXTAR’s specialists will, of course, also help you uncover your USPs when developing your marketing strategy. By emphasizing these or simply bringing them to attention, you can more easily distinguish yourself from the competition.
Don’t make it so difficult!
Away with all that complicated online marketing hassle! At ROXTAR, we make it our goal to make online marketing for beauty salons as understandable and accessible as possible for every business and every entrepreneur. It simply doesn’t have to be that difficult! On our website, we offer extensive information on all sorts of different topics related to online marketing. So, you absolutely don’t have to be an expert in the field to have some knowledge of it! Read about advertising on various social media sites and apps, about “link building“, or learn about the “PESO model” in our knowledge base. Get to grips with online marketing for your business. Do you have a question related to online marketing for beauty salons for which the answer is not on our site? Don’t hesitate to contact us for answers to all your questions. With professional tips and well-thought-out, customized advice, ROXTAR provides a marketing trajectory that is perfectly suited to your organization.
Friendly service and professional advice
Your satisfaction is incredibly important to us. That’s why we offer you personal attention for your unique business and creative, clever advice for optimizing your online marketing. One of our priorities is clarity and accessibility. We are therefore happy to assist you with clear explanations and support throughout the entire process of setting up your online marketing plan for your beauty salon. Ambiguities will be explained, and by visualizing your target groups together, a clear and transparent approach can be chosen. So, never hesitate to ask us all your urgent questions, or even your less urgent ones! We are happy to make online marketing clear and even enjoyable for everyone.
Customized beauty salon marketing
We help you expand your audience by translating your charm and talent into a representative website and inspiring social media accounts. The marketing strategy we use is, of course, entirely adapted to your unique selling points, specialties, and target audience. After all, a unique marketing plan is the only way to truly translate your salon well online. Let your target audience know what your talents are and what you can do for them. Are you not yet familiar with the world of online marketing for beauty salons, mailings, link building, advertising via social media, and user-generated content? Don’t worry! ROXTAR’s specialists offer you personalized, tailor-made advice. ROXTAR will assist you every step of your marketing journey. That journey begins as soon as you contact us. We welcome you with open arms and are eager to use our extensive knowledge to elevate your beauty salon to an even higher level through online marketing.
Contact one of our knowledgeable employees to ask your question. We will immediately find the right specialist to provide you with an answer, a quote, or non-binding advice.
Free Strategy Session
Do you want to take your online marketing to the next level? Request a free strategy session now.