Performance marketing agency for SMEs

You are already advertising, but you cannot tell which euro is working and which one evaporates. As a performance marketing agency we run Google Ads, Meta Ads and TikTok Ads on a single number: what a customer actually costs you. Not separate campaigns per channel, but one funnel in which ads, follow-up and calendar are connected.

From 495 euro per month, cancellable monthly for the first three months. What you need in your situation is something we work out in the first conversation.

Performance marketing is advertising in which you steer purely on measurable results: leads, appointments and revenue, rather than on reach or impressions. Every euro can be traced back to what it produced.

Traditional marketing stops at the click or the lead. We optimise the whole route, including what happens afterwards:

• Awareness. You reach the right audience through Google Ads, Meta Ads and TikTok Ads.
• Consideration. Visitors dig deeper through video content, landing pages and retargeting.
• Conversion. Leads are followed up automatically and steered towards an appointment.
• Retention. Customers come back through smart follow-up and reminders.

How it differs from branding. Branding builds recognition and preference, and pays off over years. Performance marketing settles up per campaign: this month you know what a lead cost and what a customer returned. The two are not in conflict, but you steer them on different numbers.

How you measure it. The basis is proper measurement: GA4 and Google Tag Manager, and server-side tracking once volumes grow. Without that foundation you are steering on figures supplied by the advertising platform itself, which is rather like letting the butcher inspect his own meat.

The difference sits in those last two steps. Where most agencies stop at a lead, we keep going until there is an appointment in the calendar.

We are not an agency that sends a monthly report full of attractive graphs. This is what we want to be judged on:

• Campaigns that steer on hard numbers: leads, appointments and revenue
• More than 150 collaborations with Dutch companies
• A dedicated campaign manager you can simply call
• Full visibility into what happens to your budget
• Cancellable monthly for the first three months
• Focus on growth, not on empty clicks

Optimisation and retargeting. We adjust continuously on the basis of data. Budget moves to what works, and we improve every step in the funnel with weekly optimisations and smart retargeting flows.

Content and creatives. Strong content is essential in performance marketing. We develop video ads, carousels and conversion-focused copy that matches each stage of the funnel.

Reporting and growth. You see exactly what your marketing produces. No vague reports, but concrete insight into leads, appointments and revenue, with clear dashboards and strategic reviews.

We build up in phases, so you do not start on three channels at once with a budget that is not yet based on anything.

• Phase 1, start. One channel of your choice: Google, Meta or TikTok. Including strategy, audience and competitor analysis, campaign setup and creatives.
• Phase 2, growth. A second channel is added, with funnels, retargeting and optimisation on cost per lead.
• Phase 3, scale. Server-side tracking and tagging, so you keep measuring what browsers and apps increasingly block.
• Phase 4, follow-up. Automatic follow-up through WhatsApp, DM and SMS, with an AI assistant that puts the appointment in your calendar.

Every package includes a dedicated campaign manager, a monthly report and a strategic session each quarter. Measurement is set up with GA4 and Google Tag Manager.

What does a performance marketing agency cost?
At ROXTAR management starts from 495 euro per month, and the first three months are cancellable monthly. On top of that you need an advertising budget, because that goes straight to Google, Meta or TikTok. What is realistic in your case is something we work out in the first conversation.

What does a performance marketing agency actually do?
It plans, builds and runs your paid campaigns, and steers them on results rather than on reach. In our case the follow-up is part of it too, so an enquiry does not go cold before anyone responds.

Which channels do you advertise on?
Google Ads, Meta Ads for Facebook and Instagram, and TikTok Ads. We start with one channel and only expand once it demonstrably works.

How quickly will I see results?
Within a few weeks you often see more leads and appointments coming in. Structural growth takes longer, because we first need enough data to steer on.

Is this suitable for my industry?
We work a great deal for clinics, dentists, hairdressers, wellness, hospitality, gyms, retail and local service providers. The approach works for both B2B and B2C.

What makes this different from a regular marketing agency?
We do not stop at the lead. Follow-up and calendar integration are part of it, so an enquiry actually becomes an appointment.

Our specialists are happy to think along with you about the best approach to get more leads, appointments and revenue out of your campaigns. Together we look at where the biggest opportunities are.

• Schedule a no-obligation conversation
• Find out where your growth potential sits
• Get more visitors who actually convert

Want to know what is possible in your market? Request our free opportunity scan.