Outsource link building

Traffic, not scores. A site can look great in a tool and still attract no visitors. We first check whether people actually come. No link directories, no link networks, no sites that only exist to sell links.

Relevance over size. A link from an interior design site does more for a furniture store than a link from a general news site with ten times as many visitors. The topic weighs more than the reach.

Editorial placement. Your link sits in an article that is about something, not in a list at the bottom of a page between twenty other businesses.

An offer of “a hundred backlinks” sounds like a hundred. Often it is ten sites that put your link in their footer, so it counts on every page.

Google counts the number of domains that refer to you, not how often the same site does. Ten placements on one site together are one vote.

So always ask how many referring domains you get. The difference with the number of links is sometimes a factor of ten, and that is exactly why that number rarely appears in a quote.

You can do link building yourself just fine. The question is whether you keep it up.

The work consists of finding sites, making contact, negotiating, writing and following up. That is not an afternoon project but something that comes back every month. Most business owners start enthusiastically, place three articles and then never get around to it again.

Outsourcing link building is mainly a choice about where your hours deliver the most. If you can help customers in that time, the math is quickly done.

Count on months, not weeks.

A new link has to be found and taken into account before you see any movement. With a single link you notice almost nothing. The effect comes when a series is in place, and that is exactly why link building is a process and not a purchase.

If someone promises you an increase within six weeks, they are buying quick links. And quick links are the links that disappear again.

Bought placements on real sites with real traffic have been completely normal for years. Where it goes wrong is volume.

What we stay away from: link networks, link directories, sites without visitors and anything that promises a hundred links for next to nothing. That used to work, it no longer does, and the risk lands with you and not with the agency that sold it.

Anchor text is where it usually goes wrong. The temptation to use your keyword as link text is big. If you want to rank for “plumber Amsterdam”, it seems logical to put exactly those words in the link. Do that often enough and you get a profile in which commercial links drown out the brand links. Nobody links like that on their own: whoever refers to you spontaneously uses your business name or your address. We keep an eye on that ratio.

Link building is the last step, not the first. It works when your site is technically sound and your content is in place, but you stay stuck behind parties that are not better than you in substance. Then authority is the missing piece.

If your site is slow or your pages are thin, we tell you beforehand. Links strengthen what is there. If there is little, there is little to strengthen. In that case we would rather start there, even if that earns us less.

What do link building companies do?

Link building companies make sure other trustworthy websites refer to your site. Those references, backlinks, are a sign to Google that your site deserves trust, and they help you rank higher. A good link building agency looks at the quality and relevance of the links, not at as many links as possible.

How do you recognise a good link building agency?

By whether they look at quality instead of numbers. Ask where the links come from and whether those sites fit you in terms of content. A good agency places links on relevant, trustworthy websites and explains why a link adds something. Anyone who only talks about large numbers often delivers links that are worth little.

What is link building and why is it important?

Link building is getting links from other websites to yours. Google sees such a link as a recommendation: the more relevant, trustworthy sites refer to you, the higher your authority and the better you rank. It is one of the strongest ranking factors.

Is buying backlinks wise?

Buying loose links on marketplaces is risky: Google penalises unnatural link patterns. We build links in a safe way, through relevant and editorial placements. That takes more effort, but it lasts and does not put your position at risk.

What does outsourcing link building cost?

That depends on how many and what kind of links you need and how competitive your market is. We work with clear monthly packages and discuss beforehand what is realistic for your goals in a free consultation.

How many backlinks do I need?

There is no fixed number. It is not about as many links as possible, but about relevant, quality links compared to your competitors. We look at what the businesses above you have and build towards that level in a targeted way.

Where can I have link building done?

You have link building done by a specialised agency that arranges quality, relevant links for you. ROXTAR provides link building as a separate service or as part of SEO. We first look at your link profile and your competitors, so every link contributes to your authority and your position in Google.