SEO: SEARCH ENGINE OPTIMIZATION

Yes! Your website is live. But… where are the visitors? Is the number of visitors lagging behind or have you just launched without results? Then you have probably not done enough (yet) with Search Engine Optimization (SEO).Maybe you have already tried it, but without the desired effect. While you naturally want your website to be easy to find and to deliver real results.✔ More results ✔ Growth of your company ✔ Visibility for your products or services With search engine optimization we ensure that you reach the right target group, without paying per click.

SEO: Search Engine Optimization

WHAT IS SEARCH ENGINE OPTIMIZATION?

In case you haven’t figured it out yet: search engine optimization is extremely important for the findability of your website. You can of course invest a lot of money in advertisements on Google or social media, but did you know that you can attract many visitors without an advertising budget? With SEO you ensure that people find your website through organic search results. Simply put, search engine optimization helps you to appear higher in Google when your target group is actively searching. If you apply the right techniques, you will increase your online visibility and attract more relevant visitors. And that is exactly what you want to achieve, in addition to the highest possible conversion rate of course.

This is what our customers say

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads. From the start, the collaboration was professional and clear. The new website is not only beautiful, but also technically well designed. Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise. In addition, the Google Ads campaigns are already generating concrete registrations. We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing. Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid. They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly. We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn. The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied. Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website. The contact is pleasant, they actively think along and keep us well informed of the results. For us, ROXTAR is a truly valuable partner for our dental practice.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy. Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in. They really think along, are always available and deliver quality every time. You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year. Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business. In addition, there is very good communication and guidance. In our opinion, the best online marketing agency from Amsterdam.

Metain

Metain is happy, Roxtar’s expertise helps Metain to the next level. They are transparent and there are short lines.

Mike Hensen

What a great company to work with. Finally, after a long search and after many years of hassle with another super bad company, we have finally found the right and good company that does the SEO for us. The guys from ROXTAR really know what they are doing, you notice that in everything. Just clear, honest language and normal contracts as it should be. At the start of the collaboration, a clear plan is made and the existing SEO profile is looked at together and a strategy is determined on that basis.

Deborah Klaver

Since we started working with ROXTAR, our online visibility has grown considerably. Thanks to their strong SEO work, we rank at the top for important keywords. But we think the best thing is the qualified leads and appointments that come from it: our agenda fills up every month. No more hassle with calling after leads, it really works!

Tigon Aurik

We have been working with ROXTAR for over 3 years now and are extremely satisfied. They always think proactively, respond quickly and deliver real results. Thanks to their online marketing strategy, we have experienced significant growth in the number of requests and visibility. What we especially appreciate is that they are honest, transparent and always involved.A party that really thinks along with you and does what they promise. Absolutely recommended if you seriously want to grow your company!

Joachim Hulscher

Roxtar is building a new website for our physiotherapy practice and several pages are being written. We are already very satisfied with the result and the collaboration. From the start it was clear what they can do for us and the communication is pleasant. We find a quick response via WhatsApp very important and that goes well. In short, very satisfied and highly recommended!

HEH, HOW DOES IT WORK THEN?

All right, to start with it is good to know that with search engine optimization we mainly focus on Google. This is by far the most used search engine in the world, so other search engines are a lot less relevant. That’s actually a good thing, because it allows us to fully focus on Google. If you type something in, you will end up on the results page: the first page is called the SERP.With SEO, the goal is to appear as high as possible in those search results. Preferably at the top, just below the advertisements. Google uses all kinds of ranking factors for this. Which one exactly? They keep that a secret. They do make it clear that these factors can be divided into three main categories:

TECHNIEK

Your website must look good ‘under the hood’!Wait 10 seconds for your website to load, hello… Make sure your technical SEOTechnical SEOclear structure, good loading speed and compatibility (mobile, tablet, desktop).

CONTENT

Put yourself in the shoes of the website visitor. Find out the search behavior of your visitors by conducting keyword research. Make sure relevant content is written. The better the content, the higher your position!

AUTORITEIT

Build authority by collecting links. Google has confirmed that links are one of the three most important ranking factors. Outperform your competitors by earning link referrals from reputable websites.

EHHH, SEO PROOF CONTENT?

That’s all well and good, but how do we ensure that your website appears higher in the search results? That starts with keyword research. We investigate what your target group is looking for and how their online search is going. Based on this, we determine per page which keywords best match the subject and your company. That may sound simple, but it isn’t.You want keywords with a high search volume, but also with as little competition as possible. By finding the right balance and cleverly incorporating it into your content, we build an SEO-proof website. Google sees this as a strong signal and rewards you with better positions in the search results.

WHAT IS CONTENT?

Okay, this is an important one to clarify. Many people think that content consists only of text, but that is not the case. Content is everything you use to convey information: texts, videos, images, buttons, links and infographics. You can even add keywords to images, for example via file names and alt texts. Based on keyword research, we know exactly what your target group is looking for and which words they use. We then create content that meets their questions and interests. With our experience in SEO, we provide informative, relevant and well-optimized content that contributes to a strong position in Google.

GETTING STARTED WITH TECHNICAL SEO

The technology of your website is at least as important as the content. Is the technology not in order? Then visitors might not even be able to see your content! Just imagine: you arrive at a website with all kinds of error messages, pages that take hours, probably minutes, but always feel like hours to load and links that lead nowhere. There is a good chance that you will quickly take a break and look for a website that can serve you normally. Got it? Great, because that’s how Google thinks about it too. Does your website work great technically? Then you will appear high in the rankings. Of course, if you also take the other two important ranking categories into account.

WHAT IS TECHNICAL SEO?

We can also apply technical SEO to your website, but then it might be useful to know what exactly we mean by that. Technical SEOTechnical SEOincludes everything that has to do with what goes on behind the scenes of your website. For example, you can think of a clear structure thatallowsvisitors to navigate through your website quickly and easily. In addition, user-friendly URLs, high loading speed, the correct use of headers, an SSL certificate and as few unnecessary error pages and codes as possible also play a major role when it comes to good technical SEO.

HOW DOES GOOGLE DETERMINE MY AUTHORITY?

As mentioned earlier, there are a lot of factors on which Google bases your ranking. Based on the authority indication, Google determines how reliable your website is. The age of your domain and the brand awareness of your company play a major role in this.

EHHH, AND WHAT IF YOU JUST STARTED A BUSINESS AND PURCHASED THE DOMAIN LESS A WEEK AGO?

Don’t panic, because we have a solution for that. You can influence the authority of your website. There are various methods for this, of which the most important and mostlink buildingis linkOutsource link buildinglink building you ensure that other websites refer to your website using hyperlinks – also called backlinks. The catch is that the websites that link to your website must have some status themselves to be seen as relevant. The backlinks are registered as a kind of vote. This voice essentially says that the web page being linked to is good. Recruiting high-quality and relevant links plays a major role in search engine optimization. And at ROXTAR we have everything we need to make this happen!

SEARCH ENGINE OPTIMIZATION

Perhaps you have already figured out that search engine optimization is an important addition to your marketing strategy. Do you have no idea what exactly the added value is and why it can be super useful to invest in it? Then check out the benefits below immediately!- With the help of search engine optimization, your ranking in the search results will increase. This significantly increases the findability of your website. For you this means more visitors and more sales!- Applying content optimization will not only significantly increase the number of visitors, but also the number of conversions.A real win-win situation!- Search engine optimization is a very sustainable marketing strategy. With a good foundation you can benefit from the results for years to come.A web page will of course remain online as long as you want and the authority of your website will continue to increase in the meantime.

Search engine optimization at ROXTAR

As a search engine optimization agency, we know exactly how to set up and implement an effective SEO strategy. Every company is unique and therefore deserves a tailor-made approach, not a standard copy of a previous assignment. Transparency is central to us. We will keep you continuously informed of all developments, because it is your company. Together we ensure that your company becomes visible online. We do this like this:

Step 1: Let's get to know each other!

Some call SEO a trick, but that is nonsense. Search engine optimization is simply a strategy based on best practices. That is why we first get to know your company well. We map out your ideal customer and see what the status of your currentonline presenceis. We will then start with a thorough analysis of your website.

Step 2: determining the right SEO strategy

Now that we have all the information, we translate this into a tailor-made strategy. Every company is different, so your plan is also unique. While some parts are already strong, there are still opportunities in other areas. Weidentify theareas for improvement, make a clear plan and get to work in a targeted manner. Let’s go.

Step 3: monitor results

Now that we’ve implemented our strategy, it’s time to test how this goes. We will consistently drive more traffic to your website and your business will grow tremendously in no time. Naturally, we think it is important to shareall resultswith you. This way you know exactly what the impact of our work is.