Outsource Microsoft Advertising

Microsoft Advertising is the advertising platform behind Bing, Yahoo and the search function in Windows. Its reach is smaller than Google’s, but cost per click is usually lower and the audience is on average older and more business-oriented. For B2B that is often a favourable combination.

When you think of a search engine, you think of Google. Google really is the market leader in this field, but that does not mean other search engines are unimportant. In B2B and international markets, for example, Microsoft Advertising is used a lot. Microsoft Advertising used to be called Bing Ads. As a business it can definitely be worth looking into it and getting started. Partly thanks to the low cost per click, this form of advertising is very interesting.

Want to give your business a boost? Then let ROXTAR become your Microsoft Advertising partner! We are happy to help you get started and support you in growing your business. Interested? Contact us with no obligation to discuss the possibilities. Want to know more about Microsoft Ads first? Read on below.

In our cases we show what we have done for other business owners: what the situation was, what we tackled and what it delivered. With numbers, so you can judge for yourself whether it resembles your situation.

One of the biggest advantages of Microsoft Advertising is that you benefit from a lower cost per click (CPC). In most industries these costs are considerably lower than with Google Ads, for example. That is because fewer businesses use Microsoft Ads.

In other words: more clicks for less money. How big the difference is varies per market, so we always measure it for your situation. If your business already gets traffic from Bing and you want to focus on it, this is a nice bonus.

Microsoft Ads works almost the same as Google Ads, but reaches a smaller and different audience at a lower cost per click. You advertise on Bing, Yahoo and DuckDuckGo, plus in places many people do not think of: Outlook, MSN and the search function in Windows itself.

What is the difference with Google Ads?

The biggest difference is reach. In the Netherlands, Google has by far the largest share; Bing is a fraction of that. On the other hand, competition on Bing is much lower, so you often pay less per click for the same search.

Technically the systems are very similar. You can import your existing Google Ads campaigns directly, including keywords, ad copy and settings. That keeps the threshold to start low: setting up takes hours rather than days.

Who uses Bing?

Bing is the default search engine in Windows and in Edge, and that shapes the audience. You see relatively many business users searching on a work laptop, and an audience that is on average somewhat older. For companies that supply other companies, that is often exactly the right group.

Do I have to choose between Microsoft Ads and Google Ads?

Rarely. In practice Google Ads is the foundation and Microsoft Ads the addition. Most clients put a limited part of their budget on Microsoft and check after a month or two what the cost per enquiry does there. If that turns out favourably, more budget moves over.

With Microsoft Ads you pay per click, and in most industries that click is cheaper than with Google Ads. How much cheaper varies a lot: in markets with few advertisers on Bing the difference can be large, in busy markets it is small.

What does management cost?

With us, management starts from 495 euros per month. The first 3 months can be cancelled monthly, after that a notice period of 4 months applies. Your ad budget comes on top of that and you pay it directly to Microsoft. If you already run Google Ads with us, adding Microsoft Ads is a smaller step, because most of the campaign structure can be reused.

Is there a minimum budget?

Microsoft has no minimum. A campaign does need data to learn from, though. Below a few hundred euros per month it takes a long time before you can see whether something works, and then you mainly pay for patience.

Microsoft Ads works best in industries where people search on a work computer. That sounds like a detail, but it explains why one business gets good results there and another gets nothing.

Where it usually pays off

Business services, software, training, engineering and wholesale. These are markets where the search comes from the office during the day, and where the value of one customer is high enough to justify a somewhat smaller reach.

Where it usually does not pay off

Anything that runs strongly on mobile or on young people. Fashion, hospitality, emergency jobs and impulse purchases mostly happen on a phone, and Bing is hardly present there. Then you are better off putting your budget into Google Ads or social media advertising.

How do I know whether it pays off for me?

First check in your analytics how many visits you already get from Bing. If that share is noticeable, there is demand and something to gain. If it is close to zero, your audience is probably not there, and a campaign is a waste of your time. That is a five-minute check we do beforehand, before you spend anything.

If you are looking for a partner to outsource your Microsoft Ads campaigns to, you can come to us. But why choose us? We have listed a number of reasons for you!

• A team of experienced PPC experts who can further optimize your campaigns
• Involved and easy to reach
• Always focused on results
• Quality in everything we deliver
• Transparent and clear about what we do
• Only satisfied when you are too
• Sustainable in our relationship and towards the environment

The features Microsoft Advertising offers are very similar to those of Google Ads. Costs are incurred when someone actually clicks on the ad, not when the ad is only shown. If you choose us to help with Microsoft Ads, we will gladly take you through the process. We are transparent and clear about what we do, with the aim of making it as understandable as possible for you. Our campaign managers will do everything they can to set up a targeted campaign for your business.

This campaign should be clear and conversion-focused, aimed at growing your business and creating an extra revenue stream. Whether you already use Microsoft Advertising or want to start with it, we offer the support you need!

Has it become clear that you could use some help with your campaigns? Then get in touch! Our campaign managers make sure your business gets the campaigns it needs to reach your audience. First of all, make sure you have a clear picture of your marketing goals and target groups. Then we start advertising to reach your potential customers.

Our experts will take the necessary steps together with you to achieve this. You can come to us not only for setting up well-performing campaigns, but also for implementing search, shopping or remarketing campaigns. We do everything we can to get a high return and the most out of Microsoft Ads.

Besides Microsoft Advertising, ROXTAR also focuses on all kinds of other online marketing services. You can also come to us for social media advertising, search engine optimization, Google Ads and web development. Whether you want a website built for your business, want your website optimized, want to focus on search engine optimization or need help with advertising on social media: we are the right partner to help you on your way.

Looking for someone to handle your search ads as a whole, from Google to Shopping? Then see what an SEA agency does for you.

What is Microsoft Ads?

Microsoft Ads, formerly Bing Ads, is Microsoft’s advertising platform. Your ads appear in the search results of Bing, Yahoo and the Microsoft network. Like Google Ads it works with pay-per-click, but competition and cost per click are often lower.

How do Microsoft ads work?

Microsoft ads work with keywords: you bid on terms your audience uses and pay per click. You can import existing Google Ads campaigns. Because there are fewer advertisers, you often reach a different audience at a lower price per click.