A GOOD FIRST IMPRESSION WITH GOOGLE MY BUSINESS

A Google Business Profile is the free listing with your company details that appears on the right side of the search results and on Google Maps. There you manage your address, opening hours, photos, services and reviews. It largely determines whether you appear in the box with three businesses above the local results.

Google My Business is now called Google Business Profile. The name has changed, the profile itself has not: it is still that card with your details that appears on the right side of the search results and on Google Maps.

You are undoubtedly familiar with it: the company profile on the right side of the search results on Google. Here you find all the information about a business. At least, depending on what information the business itself has released. Think of it a bit like the Yellow Pages, but completely customizable to your own preferences. Set up a link to the website, place a pin on Google Maps, state your opening hours and telephone number, and make sure customers/guests can leave reviews.

High-quality online visibility
Link Google Business Profile with Google Ads
Manage online reviews
Manage opening hours
Integrated with Google Maps and Search
Optimization in the local 3-pack

With a Google Business Profile you really attract attention. And it also comes across as professional. A Business Profile also brings additional benefits, including with regard to the findability of your website. Several birds with one stone! Curious? Then read on quickly.

What is Google my business?

Alright, let’s first dive a little deeper into what exactly Google My Business is. It is of course not unimportant to have some more insider knowledge before you fully dive into it. As mentioned above, you could compare your GMB profile with an entry in the Yellow Pages. However, in this case your target group does not have to read through hundreds of pages before arriving at your listing. Google shows your company profile when a user searches for your company in the search engine or Google Maps. It may also be the case that your company profile appears when someone searches for a relevant company. Google checks various factors – such as location and relevance – and uses this to determine whether your company profile is relevant to the user’s search query. Is your Google My Business profile optimally completed? Then users have a complete overview of important information about your company.

This is what our customers say

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads. From the start, the collaboration was professional and clear. The new website is not only beautiful, but also technically well designed. Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise. In addition, the Google Ads campaigns are already generating concrete registrations. We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing. Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid. They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly. We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn. The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied. Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website. The contact is pleasant, they actively think along and keep us well informed of the results. For us, ROXTAR is a truly valuable partner for our dental practice.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy. Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in. They really think along, are always available and deliver quality every time. You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year. Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business. In addition, there is very good communication and guidance. In our opinion, the best online marketing agency from Amsterdam.

Metain

Metain is happy, Roxtar’s expertise helps Metain to the next level. They are transparent and there are short lines.

Mike Hensen

What a great company to work with. Finally, after a long search and after many years of hassle with another super bad company, we have finally found the right and good company that does the SEO for us. The guys from ROXTAR really know what they are doing, you notice that in everything. Just clear, honest language and normal contracts as it should be. At the start of the collaboration, a clear plan is made and the existing SEO profile is looked at together and a strategy is determined on that basis.

Deborah Klaver

Since we started working with ROXTAR, our online visibility has grown considerably. Thanks to their strong SEO work, we rank at the top for important keywords. But we think the best thing is the qualified leads and appointments that come from it: our agenda fills up every month. No more hassle with calling after leads, it really works!

Tigon Aurik

We have been working with ROXTAR for over 3 years now and are extremely satisfied. They always think proactively, respond quickly and deliver real results. Thanks to their online marketing strategy, we have experienced significant growth in the number of requests and visibility. What we especially appreciate is that they are honest, transparent and always involved.A party that really thinks along with you and does what they promise. Absolutely recommended if you seriously want to grow your company!

Joachim Hulscher

Roxtar is building a new website for our physiotherapy practice and several pages are being written. We are already very satisfied with the result and the collaboration. From the start it was clear what they can do for us and the communication is pleasant. We find a quick response via WhatsApp very important and that goes well. In short, very satisfied and highly recommended!

Bekijk al onze reviews op Google

What are the benefits of Google My Business?

Google My Business is a Google tool that allows a local business to appear in Google products, such as Google Maps and Google search results. If you have a business that provides services to customers in a specific location or if you provide services to customers within a designated service area, people can find you through Google My Business. Verified companies are naturally more likely to be seen as trustworthy by users.

Google mijn bedrijf uitbesteden bij ROXTAR

1. Information is key

Your GMB profile appears on the left in search results and can take up a lot of space. The more complete your profile, the better: this immediately attracts attention. Make sure all important information is visible, such as telephone number, address, opening hours, website and updates such as posts or events. Customers can also leave reviews. This helps you build a strong online reputation and gives potential customers quick insight into your business.

2. Good for local SEO

A very important advantage is the impact that your Google My Business profile has on local SEO.Do you have a GMB profile? Then you will be visible in Google Maps, making it easier to find your company. Moreover, you are more likely to appear in the search results and you also have a chance to appear in Google’s top three suggestions for local businesses.A-freaking-mazing, because this way you will be found even faster and you will attract more visitors to your website, which will ultimately lead to higher turnover.

3. Smart Assistants

You either love it, or… you hate it. In any case, one thing is certain: you can’t ignore it these days. More and more people are using smart assistants such as Google Home and Siri at home. Are you looking for a local service? Then there is a good chance that you will sometimes pick up your phone and ask your question via the smart assistant. And that’s where the Knowledge Graph comes into play again. Based on this information, Google knows exactly what answer the smart assistant should give you in return. Super handy, right?!

4. The knowledge graph

Are you looking for specific information, such as the opening hours of a specific company? With the most literal search query such as “What are the opening hours of Efteling?”, Google ensures that the answer appears in a so-called knowledge graph above the normal search results. With your own company page in GMB you ensure that Google also conjures up such a knowledge graph of your company. Ideal, because this way your customers can see at a glance when they can come to you. No more scouring websites or making a call while looking for opening hours.

5. Direct questions answer

Google My Business makes it possible for customers/guests to ask a question. You can then easily respond to this. In this way you offer a fast and simple service to your target group and you ensure that other users can read frequently asked questions and answers. Plus, other people are less likely to reach out with questions that have already been asked. Saves you a lot of time.

6. Analyze queries

Google wouldn’t be Google if the search engine didn’t offer you insight into underlying information about how users ended up at your company. You can then easily see which search terms and volumes users used to find your company. Can any important terms be added? Then your GMB profile needs optimization! Add various relevant search terms so that your company can also be found that way.

7. Google Street View & Virtual 360 Tour

Through this application you can generate GoogleMaps Street View Tour at aspecific location. This makes it possible to show your target group much more than just a photo of your company. Give potential guests a virtual tour of your restaurant or ensure that potential customers can take a virtual look at your store in advance. This application also offers the opportunity to virtually get acquainted with the outside of your company and the environment. Another extra service that contributes positively to the credibility of your company.

Your customers are literally 3 times more likely to book your services if your business is verified on the Google My Business platform.

What should you absolutely not do?

Google My Business offers the free opportunity to let your company come into contact with the target group. An ideal way to put your company in the spotlight. In addition to providing information quickly and easily, a well-designed GMB profile also brings numerous advantages in the field of search engine optimization. But because companies can fill in their GMB profile themselves, there are also a number of pitfalls associated with this. In any case, you should NOT do the following:

1. Let’s fake it

Every company wants to present itself as best as possible and attract customers. Yet some companies make their profiles more beautiful than reality with fake photos, videos or even fake locations and reviews. This may seem smart, but it is counterproductive. Never use fake content. Customers will eventually find out, which will damage your reputation and credibility. In addition, this is contrary to Google guidelines and your profile or content may be deleted. Being authentic and honest always produces more trust and results in the long term.

2. Ignore reviews

Google My Business allows customers to leave reviews, both positive and negative. Good reviews strengthen your reputation, but negative ones can deter potential customers. Therefore, always respond actively to reviews and add a personal touch. Negative reviews in particular deserve attention. Resolve the problem politely with an explanation, apology or a suitable solution. This is how you turn something negative into trust. Do not delete bad reviews: a profile with only positive comments appears unbelievable.

3. A shitload of categories

GMB offers the option to add categories to your company profile. This indicates what your company falls under. For example, do you have an online marketing agency? Then you could add the category ‘Internet Marketing’.But the categories ‘Web design’ and ‘Marketing consultant’ could also apply. Now you might think that with as many categories as possible you will come up even more often. However, the opposite has long been proven. Too many categories make your company appear unbelievable. And Google thinks so too. The algorithm will most likely ensure that you are shown less instead of more. Want to achieve optimal findability? Then the trick is to find the right balance between the number of categories.

4. Bad quality photos

Via Google My Business you can add photos to your business profile to give customers a good idea of your company. Think of photos of your products, location, team or services. This directly contributes to confidence and appearance. Never use fake photos and do not post customer photos without permission. This is against Google’s guidelines and may result in the removal of your content. In addition, make sure that your photos are of high quality, remain up to date and provide a realistic picture of your company.

Outsource Google My Business to ROXTAR

Aren’t you using Google My Business yet? Or do you think your profile could use some optimization? As an online marketing agency with many years of experience in the field of search engine optimization, we know exactly how to set up your company profile. Become easier to find locally in search results, make yourself visible in Google Maps, ensure that customers can contact you directly by telephone and gain insight into how customers/guests find your company. Enlist our help today in setting up a complete and correctly completed GMB profile and benefit from the many benefits:

local SEO in google

maps You are easier to find in local search results Generate reviews for more conversions You are immediately listed on Google

Maps, which means you will be found

better and more often Customers can contact us quickly and easily by telephone Improve

local rankings by setting your work area Gain more insights

into how your customers end up at your

company

Do you want to outsource Google My Business?

To get started, it is useful to create an account. Fill in all your detailsand verifyyour account. It sometimes happens that companies have created a profile some time ago, but have not yet verified it. Without verification you will not have access to your company’s account. Google first wants to be sure that you are really the owner. Congrats! You have now set up your GMB profile. After verification, you can start claiming your unique Google My Business URL.This way you can be found better and faster. Claiming your URL is super simple: go to your Google My Business account > information > profile short name. And voilà!Your unique URL has been claimed. Curious about what we can do for you? Contactus today – withoutobligation –!

Our experts are happy to help you

Are you curious about what ROXTAR can do for you? Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don