Google shopping Ads

As the owner of an online store or store, you are of course always looking for new ways to address customers.Because the more customers shout from the rooftops how great you are (and buy what you sell), the better it will be for you in the end.An effective way to do this is through Google Shopping Ads.This is a specific type of advertising that Google introduced a few years ago especially for web shops and providers of physical products.You can quickly attract extra visitors to your webshop.Who are also already interested in what you sell and often already have a purchasing intention and therefore convert faster.

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What are Google Shopping Ads?

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What are the benefits of Google Shopping Ads?

Ads work?What are the benefits of Google

Shopping Ads?And more…Read on…

What are Google Shopping Ads?

Google Shopping AdsGoogle ShoppingAds are advertisements that present products directly on the Google platform.The big advantage here is that the potential consumer does not first have to click on the website to see the product.A photo, product name and price are immediately shown in the search results.They can be at the top of search results or take up an entire panel on the right.

This is what our customers say

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads.From the start, the collaboration was professional and clear.The new website is not only beautiful, but also technically well designed.Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise.In addition, the Google Ads campaigns are already generating concrete registrations.We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing.Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid.They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly.We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn.The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied.Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website.The contact is pleasant, they actively think along and keep us well informed of the results.For us, ROXTAR is a truly valuable partner for our dental practice.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy.Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in.They really think along, are always available and deliver quality every time.You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year.Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business.In addition, there is very good communication and guidance.In our opinion, the best online marketing agency from Amsterdam.

Metain

Metain is happy, Roxtar’s expertise helps Metain to the next level.They are transparent and there are short lines.

Mike Hensen

What a great company to work with.Finally, after a long search and after many years of hassle with another super bad company, we have finally found the right and good company that does the SEO for us.The guys from ROXTAR really know what they are doing, you notice that in everything.Just clear, honest language and normal contracts as it should be.At the start of the collaboration, a clear plan is made and the existing SEO profile is looked at together and a strategy is determined on that basis.

Deborah Klaver

Since we started working with ROXTAR, our online visibility has grown considerably.Thanks to their strong SEO work, we rank at the top for important keywords.But we think the best thing is the Appointment Guarantee: every month they fill our agenda with qualified appointments.No more hassle with calling after leads, it really works!

Tigon Aurik

We have been working with ROXTAR for over 3 years now and are extremely satisfied.They always think proactively, respond quickly and deliver real results.Thanks to their online marketing strategy, we have experienced significant growth in the number of requests and visibility.What we especially appreciate is that they are honest, transparent and always involved.A party that really thinks along with you and does what they promise.Absolutely recommended if you seriously want to grow your company!

Joachim Hulscher

Roxtar is building a new website for our physiotherapy practice and several pages are being written.We are already very satisfied with the result and the collaboration.From the start it was clear what they can do for us and the communication is pleasant.We find a quick response via WhatsApp very important and that goes well.In short, very satisfied and highly recommended!

Why are Google Shopping Ads so effective?

Since the introduction of Google Shopping, online marketers have agreed on one thing.Google Shopping Ads are a particularly effective way of advertising.This is mainly because they immediately show potential customers relevant product information.Without having to make an extra click, buyers can see whether the product is right for them and whether they think the price is okay.Moreover, your products are in the best possible position in the search results, namely at the top.Where everyone looks first.Still above the paid text-only ads and far above the organic search results.The best spot in Google’s online storefront.And because people have an increasingly shorter attention span and prefer to receive information in bite-sized chunks and preferably in one place, no other form of advertising can compete with this.

What are the benefits of Google Shopping Ads?

As an entrepreneur, but also as a consumer, you can benefit a lot from Google Shopping Ads.We highlight a few here.The Customer JourneySearch

engines are a good

(perhaps even the best) starting point for customers who are looking for product information or have the intention of purchasing something.Almost every customer journey nowadays starts with Google.Google Shopping Ads stand outAs we have already indicated above, Shopping

Ads are by far in the best

spot in the shop window.Their size and product images also make them stand out much faster than the other search results.And you should not underestimate its power.A lot of time and money is invested in SEO to get to the top of the search results pages, but with a targeted Shopping campaign you are immediately at the top and you can almost immediately seethe traffic toyour webshop increase.And that is of course what you want.Shopping campaignShow, don’t tellDue to the visual nature of the advertisements, Shopping

Ads are many times more attractive than text advertisements:

Searchers immediately see what your product looks like without having to put in extra effort themselves.Imagine that you are planning to buy something yourself: would you rather click on a text ad or one with an image?There’s a good chance you’ll click on the image, especially if that’s literally the product you’re looking for.Good copywriter who can write against that.It also makes it easier for people to compare products, based on price, but also on other aspects.Many searchers also use Shopping Ads to quickly orientate themselves on products.The additional advantage is that you also stimulate visits to your physical store.Based on search intentIn the past, advertisements were more annoying than relevant.You were looking for information,

but you had to do your

best to discover the content relevant to you between the banners and popups.Or you wanted to watch a YouTube video but were first presented with an advertisement that you had to sit through completely.Not that that was not an effective way of advertising, but for the home and garden internet user, those advertisements were not always relevant.Now compare that with Google Shopping Ads.These are based on search intent.They are only shown when people are actively searching for an answer to their question, information about a product or a solution to their problem.And therein lies the big difference: At that moment, an advertisement is relevant and searchers are much more likely to click on it.As a result, you receive more high-quality leads: The visitors who land on your landing page have a clear purchase intention and have actually already made a large choice for your webshop/product when they click through.They are in a buying mood.Compete on priceBecause searchers can immediately see the prices of products next to each other, it becomes easier for them to compare.With Google Shopping Ads

you can compete on

price and try to entice people to click.Up to date informationGoogle continuously optimizes the data to always show the most up-to-date stock information, images and product images.Targeted and measurableLike all other forms of online marketing, advertising via Google

Shopping Ads is also

targeted.You can target advertisements very precisely to the search terms that you (more or less) choose and that you know your target

group uses.As an

advertiser, you can also indicate very precisely for which keywords you do not want to be found.Furthermore, the results are easily measurable.You can properly measure the results of your campaigns via Google Merchant Center: This way you can clearly see which advertisements yield the most conversions and you can continue to make adjustments by optimizing your product feed.

verschil google ads en google shopping ads

What is the difference between Google Ads and Shopping Ads?

The big difference is in the appearance of the advertisements.’Regular’ Google Ads are text-only and Google Shopping Ads contain extra product information and a high-quality product image that immediately shows the product clearly.You can also attract traffic to your webshop with text-only advertisements, but you mainly rely on the ad text to persuade visitors.In addition, the operation is also slightly different.You can read more about that later.

How much do Google Shopping Ads cost?

How much do Google Shopping Ads cost?Always an important question.Just like with search ads, you only pay when someone clicks on one of your Shopping ads.That is the PayPer Clickprinciple.How much exactly such a click costs depends on various factors such as niche, popularity and the quality score of you and competing advertisers (see below).The advantage for you as an advertiser is that you can decide how much you want to spend.Control over your advertising budget therefore lies with you at all times.There is also no minimum, so whether you want to spend € 0.01 or € 100 per day is up to you.And remember: Even with small budgets you can achieve big results and compete with the big players.

How does this work?

Why choose ROXTAR?Because in us you have a reliable partner with a transparent working method.We provide you with insight into the progress we are making for you through reports.We believe it is important that our customers understand what we do and why.The results of online marketing are easy to measure, but not every agency makes these transparent.At ROXTAR we do that.We know exactly what we are doing and are achieving good results, so why would we want to hide it?Those criteria are:

Product

feedThe better the quality of your product feed, the greater your chances of getting a good spot in the search results.The algorithms mainly try to determine how relevant your product is for the search terms used by the

searcher.CPCAlthough

price is not the most important factor, when it comes down to it, Google will always give priority to those who are willing to

offer the

most.Quality scoreThe quality score, or the quality score in good Dutch, is a number that provides insight into how good the quality of your advertisement and landing page is.The score is expressed as a number between 1 and 10. The higher you score, the more relevant and useful Google’s algorithms find your ad and landing page compared to those of other advertisers.Google uses 3 factors to determine the quality of your ads:The expected click-through rate (CTR):

This is an estimate of the likelihood that your ad will be clicked if it is shown.Relevance:

How well your ad matches the intent behind a user’s search query.User experience on landing page:

How

relevant, useful and user-friendly the landing page is that people land on when they

click on your ad.Each of these

aspects is rated as average, above average, or below average by comparing them to those of other advertisers who have run similar ads in the last 90 days.The scores are added together to produce a number.It is obvious that you should strive for the highest possible quality score.If Google likes you, your ad will be shown more often and in the best positions.This logically increases the chance of clicks and therefore more turnover.What is less obvious (but positive) is that by having a better quality score you will pay less.Your CPC goes down and you have to bid less to rank higher.This is because Google wants to show advertisements that are as relevant as possible, which is ultimately better for everyone: Google, you and the searcher.In addition, you will also have more ad extensions at your disposal and you can show additional information with your advertisements, such as the location of your store, contact information, reviews and, for example, internal links.

How do you get started with Google Shopping Ads?

Have you read enough and do you want to get started with Google Shopping Ads?That’s possible.Although there is a bit more to it, the basics are very simple.A child can do the laundry.These are the steps:1.

Create a Merchant Center accountGoogle Shopping

Ads work through the Google Merchant Center.A similar platform to Google Ads where you manage your products and product information and can see how your products perform.Log in and go through the steps to get started.2. Import your product feed into Merchant

CenterThe first step is to create a Shopping

Feed.The feed with product information that we discussed above and which actually forms the basis of your Google Shopping campaign.Sounds complicated, doesn’t it.It is actually a large spreadsheet containing all the data about your products.There are several ways to set up a feed: – Google Spreadsheets, but this can be a lot of work as you have more products – Link with your webshop: There are plugins for WordPress websites or Magento or Shopify web shops3. Link Merchant Center to your AdWords accountThen you still have to link your Google

Merchant Center feed to your Google Ads account.Go to the settings and add your Ads

account.You can then create Shopping Campaigns in Google Ads.Create your Shopping campaignsNow that you have linked everything, you can start setting up campaigns.You do that in Google

Ads.

Our experts are happy to help you

Are you curious about what ROXTAR can do for you?Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don