Outsource Instagram advertising

Instagram advertising means showing your ads, paid, between the posts, Stories and Reels of users, to an audience you put together yourself. You target by age, location, interests or previous visits to your website, and you pay per thousand impressions instead of per placement.

Instagram advertising is one of the fastest ways to make your business visible to people who do not know you yet. You target by age, location, interests and behaviour, and you appear between posts from friends instead of in an ad break.

But posting a nice photo is something else than a campaign that brings in customers. Reels, Stories, carousels and feed ads each need different visuals, and the budget disappears quickly if the targeting is too broad.

Want to outsource Instagram? Then we take it over: strategy, creatives, setup and weekly adjustments. From 495 euros per month, the first three months can be cancelled monthly.

Explore free options

What do we do with Instagram advertising?

We create the ad, choose the right audience and adjust the campaign, so your business stands out in the feed and brings in enquiries.

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Defining the audience

Reaching the right people in your region and interests.

Creating ads

Visuals, Reels and copy that stand out in the feed.

Managing the campaign

Continuously optimizing budget, bids and A/B tests.

Steering on results

We look at enquiries and revenue, not just likes.

Outsourcing Instagram advertising · we handle strategy, creation, targeting and optimization, you reap the benefits.

Calculator · Meta Ads

Calculate what Meta Ads for your business could mean

Adjust the values to instantly estimate your reach, leads, new customers and monthly revenue potential, based on the metrics used for Meta Ads (CPM and CTR).

Monthly advertising budget € 1.500

Average CPM (per 1,000 impressions) € 10,00

Click-through rate (CTR) 1,2%

Visitor-to-lead conversion 4%

Lead-to-customer conversion 25% · ±1 in 4

Average revenue per customer € 500

Estimated new customers per month

150.000

Impressions per month

1.800

Clicks per month

Leads per month

€ 20,83

Cost per lead

€ 9.000

Monthly revenue potential

This calculator provides an indication based on your own input. As a rule of thumb, we assume that about 1 in 4 leads becomes a paying customer. Adjust the ratio to your business. Actual results depend on factors such as the market, competition, season and the quality of your creatives. No rights or guarantees can be derived from these estimates.

Promotional videos

Social media has an enormous impact and promotional videos are extremely popular. These are videos that your customers make themselves and share on social media platforms.

What is so great about these videos is that they come directly from the users themselves and feel authentic. A promotional video is therefore a great way to strengthen your brand and stand out from other advertising.

In which ways can you advertise on Instagram?

Instagram offers many ways to increase your visibility. Still, setting up effective campaigns and reaching the right audience takes a lot of time. That is why outsourcing Instagram ads can be a smart choice.

Want to outsource Instagram ads? ROXTAR helps you with a strategy that works. Our specialists know all the ways to reach your audience and optimize campaigns for the best result. Curious about the possibilities? Discover the different ad formats below.

More reach on Instagram: Reels, Stories or ads

Instagram Reels

Video ads on Instagram are placed between other videos on the platform, known as Reels. Instagram Reels is often a very handy tool to get many viewers. Many viewers means a good chance that your social media channels get more followers and your website receives more visitors. That is why Reels are very popular with many businesses and Instagram accounts.

You can compare these Instagram videos with the short videos on TikTok, for example. Because mostly short and fast videos are played, it is very tempting to keep scrolling. This creates many views on different videos, and also many viewers for the ads between the videos.

The risk is that viewers scroll on quickly to be entertained by a new video. However, with a catchy and clear ad you can hold viewers’ attention and make sure your ad actually has an effect. Video ads are therefore very useful when you want many viewers quickly. Instagram uses visitor data, so your audience is easy to reach on this social media platform.

Instagram Stories

Stories are one of Instagram’s features. This feature resembles the Snapchat app, where you share short photos and videos with other people. If you have a public profile, people outside your Instagram connections can also view your Stories. In short, this makes it possible to reach many people.

Especially when you advertise in someone else’s Story. For a fee, many people let you advertise through their Instagram account. A Story is visible for 24 hours, so your ad can be shown for a whole day. With this way of advertising you can use both videos and images.

By carefully researching the right Instagram accounts, which match your audience and represent your business well, you can apply this way of advertising successfully. Besides a large reach, this way of advertising can also affect your image. If your audience likes to watch content from a certain influencer, they are more likely to trust your business or have a good feeling about it.

Carousel ads

Carousel ads are a bit more extensive than photo ads, but still easy to engage with for the user. A carousel ad consists of several images. These images are put together in one post and appear the same way as a photo ad. The user can swipe between the images, which creates extra possibilities for advertising on Instagram.

With a carousel ad you can build a storyline or give the user extra information. You can also use this type of ad to highlight several products or services. It is important, though, that the user actually swipes. That is why carousel ads need to stand out and make the user curious, so all images of the carousel get viewed.

Video ads

Another way to advertise on Instagram is with video ads. Keep them short: the first seconds decide whether someone keeps watching, so it is important to use that short time well. Quality matters too, to keep the viewer interested and give your video their full attention.

That is why making video ads can be quite a challenge. You have to come up with the video and work it out, but also film and edit it. A lot of hours go into a short video! To make sure your business can use catchy videos as ads, ROXTAR can take this job completely off your hands. That way you benefit from our knowledge and experience, while you keep your focus on your business!

Photo ads

To start with, there are photo ads. These are ads in which you post a photo, just like Instagram users do. Your ad appears between the photos of other users, which looks natural. People scrolling through all the photos often do not even notice that your photo is an ad.

Reaching the right audience with Instagram advertising

As a business owner you know the audience of your business, but how do you speak to them? For advertising on Instagram too, it is important to be visible to your audience, so you can advertise in a targeted way. Fortunately Instagram, just like Facebook, has very extensive options to target ads at your audience. For example, you can choose people from a certain region or filter on interests and behaviour.

These options make sure your ads are aimed at users who can have very specific characteristics. That is why it is important to have a clear picture of your audience. You can adjust the settings when advertising, so you can also experiment with all the options. However, ads cost money, so the simplest way to advertise successfully on Instagram is to bring in an external party that knows the best ways to advertise on Instagram.

Why choose Instagram advertising?

Besides Instagram there are all kinds of social media channels where you can advertise. So why Instagram? Social media advertising on this platform is interesting thanks to the large number of users and the many possibilities. You can also target your audience in detail. With over a billion users you potentially reach many people. What matters is that you reach the right people: those who find your products or services interesting. That is why outsourcing Instagram ads is so valuable. Let specialists do it, and you reach the right audience without spending your own time on it.

What does advertising on Instagram cost?

Instagram and Facebook run on the same Meta advertising system, from one account and one budget. So the numbers you calculate with apply to both.

Count on about 10 euros per thousand impressions at a click-through rate around 1.2 percent. That is roughly 83 cents per click. If 4 percent of those visitors convert into an enquiry, you end up at about 21 euros per lead.

That amount per lead does not change when you spend more budget. It follows from your CPM, your click-through rate and your landing page. More budget brings more enquiries, not cheaper ones.

What you need at minimum. About 20 euros per day, around 600 euros per month, to collect enough data to steer on. That budget goes directly to Meta and is separate from management.

What weighs more on Instagram than on other channels: the creatives. Images and video wear out faster here, so count on ongoing production instead of one shoot per year.

Outsource Instagram or only your ads?

You can outsource Instagram in two ways, and that makes quite a difference in price and in what you get back.

Outsourcing Instagram advertising. Only the paid campaigns. You keep your own account and your own posts, we make sure ads run that bring in enquiries.
Outsourcing Instagram, in other words outsourcing Instagram marketing. The whole channel: content calendar, photo and video, posting, responding to messages, and the ads. See outsourcing social media for what exactly that includes.

Looking for an agency for Instagram? Pay special attention to one thing: who makes the visuals? Instagram is a visual platform, and an agency that only sets up campaigns and has you supply the material gets stuck within two months. We film and photograph ourselves, with our own crew.

What you get with us when you outsource Instagram ads: a fixed campaign manager you can call, a monthly report, and tracking through GA4 and Google Tag Manager so you do not depend on Meta’s own numbers.

Defining your goals

When you advertise, you do it for a reason: to reach your goals. Are you looking for more brand awareness or a higher conversion rate, for example? Then advertising can help. With a clear plan and matching goals you work in a focused way. That is why it is important to decide in advance what exactly you want to achieve to help your business further. Together we go through these goals and discuss how we will reach them. Based on that, we make a plan of approach and get started with the right ads, aimed at your ideal audience.

Common goals for advertising on Instagram

Some possible goals for advertising were already mentioned above, but what are your goals for advertising on Instagram? It is important to have these goals clear for yourself, so you can draw up a plan based on them. We hope the examples below inspire you!

More engagement

More and more businesses realise that loyal customers are important for a business. By staying interesting for customers, you make sure they do not switch to the competition. When your customers respond to your ads and other activities on social media, that can be a way to keep them connected. An extra benefit is that acquaintances of people who respond also see your content. Your content may also be suggested to this group, because your customers follow you.

When there are many positive reactions under your posts, a positive feeling arises that can rub off on other readers. This creates a kind of community, where people who find your business interesting can also meet each other. These social activities can be of great value to your business!

More conversions

For almost every business, higher revenue is one of the goals. The motive behind more conversions is therefore no surprise. Still, it is an art to make sure your audience views your ads and then follows a call to action.

More brand awareness

Above you could already read a thing or two about increasing brand awareness. Many businesses choose to launch ads regularly, so people get familiar with the business. When you see a certain business come by several times on social media, you get the feeling you already know it. That way your brand awareness can make you come across as trustworthy. Winning the customer’s trust is an important matter, which can benefit your revenue.

Frequently asked questions

How much does advertising on Instagram cost?

Instagram ads run on the same system as Facebook ads. The costs depend on a number of factors, including your budget and whether you choose manual or automatic bidding. Instagram ads never cost you more than you set as your budget. If you have a budget of 15 euros per day, Instagram Ads will never cost you more than 15 euros per day.

Should I show my ads on both Facebook and Instagram?

We do recommend it. When you show your ads on both platforms, Meta optimizes your ad placement to get the most and best results at the lowest cost. That said, it is probably worth considering whether your Facebook and Instagram strategies are aligned, and checking whether your Facebook ad is suitable for Instagram.

Why outsource Instagram marketing?

Outsourcing Instagram marketing saves you the time of creating content, setting up ads and tracking results yourself. You put it in the hands of people who work with the platform every day and know which content and targeting work. That way you get more out of your budget than when you do it on the side.

What does advertising on Instagram deliver for my business?

With Instagram you reach a large audience in a very targeted way: by location, interest and behaviour. That delivers brand awareness, but also website visits and enquiries if your campaigns are set up well. What it delivers exactly depends on your offer and budget, and we adjust that based on the numbers.

How quickly do you see results from Instagram ads?

Your ads are often live within a few days and already deliver reach and clicks then. We use the first weeks to learn which audiences and visuals work best, after which we steer on what brings in enquiries or sales.

Contact us now for a free Instagram check!

Together we discover where your opportunities on Instagram are. We discuss your goals, look at your current approach and show which formats suit your brand: Reels, Stories, carousel or short video. We also show how to reach your ideal audience by region, interests and behaviour with Instagram’s targeting. ROXTAR is happy to help you with that.