Instagram advertising outsource

Advertising can be done in many ways. Social media is growing every year, and Facebook stands out with tools to reach very targeted target groups. It is often cheaper, ideal for small companies and start-ups, but it is not as simple as it seems. With knowledge and experience you get a lot of value out of it. If you are not familiar with social ads, outsource Facebook advertising. At ROXTAR we set up campaigns that really perform. Instagram also requires a well-thought-out approach. There are several routes to increase your visibility, but you need to know the platform well. So leave Instagram ads to us and you will reach the right target group.

Calculator · Meta Ads

Calculate what Meta Ads for your business could mean

Adjust the values to instantly estimate your reach, leads, new customers and monthly revenue potential — based on the metrics used for Meta Ads (CPM and CTR).

Monthly advertising budget € 1.500

Average CPM (per 1,000 impressions) € 10,00

Click-through rate (CTR) 1,2%

Visitor-to-lead conversion 4%

Lead-to-customer conversion 25% · ±1 in 4

Average revenue per customer € 500

Estimated new customers per month

150.000

Impressions per month

1.800

Clicks per month

Leads per month

€ 20,83

Cost per lead

€ 9.000

Monthly revenue potential

This calculator provides an indication based on your own input. As a rule of thumb, we assume that about 1 in 4 leads becomes a paying customer — adjust the ratio to your business. Actual results depend on factors such as the market, competition, season and the quality of your creatives. No rights or guarantees can be derived from these estimates.

Promotional videos

Social media has a huge impact and promotional videos are extremely popular. They are videos that are made by your customers themselves and shared on social media platforms. What’s so cool about these videos is that they come directly from the users themselves and seem authentic.A promotional video is therefore a great way to strengthen your brand and distinguish yourself from other advertisements.

In what ways can you advertise on Instagram?

Instagram offers many options to increase your visibility. Yet setting up effective campaigns and reaching the right target group takes a lot of time. That’s why outsourcing Instagram ads can be a smart choice. Do you want to outsource Instagramads?ROXTAR helps youwith a strategy that works. Our specialists know all the ways to reach your target group and optimize campaigns for the best results. Curious about the possibilities? Discover the different advertising formats below.

More reach on Instagram: Reels, Stories or ads

Instagram Reels The video ads on Instagram

are placed between other videos on the platform, known as Reels. Instagram Reels is often a very useful tool to get a lot of viewers. Many viewers mean that there is a good chance that your social media channels will gain more followers and your website will receive more visitors. That is why Reels are very popular among many companies and Instagram accounts. You can compare these videos on Instagram with the short videos from TikTok, for example. Because short and fast videos are usually played, it is very attractive to keep scrolling. This ensures many views on different videos and also many viewers of the advertisements between the videos. The danger here is that viewers quickly scroll through, only to be entertained by a new video. However, by ensuring that you have a catchy and clear ad, you can hold viewers’ attention and ensure that your ad will have an impact. The video advertisements are therefore very useful when you want to gain a lot of viewers quickly. Instagram uses visitor data so that your target group is easy to find on this social media platform. Instagram Stories One of the functions on Instagram

is the Stories. This feature is similar to the Snapchat

app, where you can share short photos and videos with other people. If you have a public profile, people outside your connections on Instagram can also view your Stories. In short, this way it is possible to reach many people. Especially when you advertise on someone else’s Story. For a fee, many people can advertise via their Instagram account.A Story is visible for 24 hours, so your advertisement can be shown all day long. You can use both videos and images with this method of advertising. By doing thorough research into the right Instagram accounts that match your target group and are representative of your company, you can successfully use this method of advertising. In addition to a wide reach, this method of advertising can also have an effect on your image. If your target group likes to view content from a specific influencer, there is a good chance that they will trust your company more quickly or have a good feeling about it. Carousel ads Carousel advertisements are

slightly more extensive

than photo advertisements, but are still accessible for the user.A carousel advertisement consists of multiple images. These images are put into one post and are viewable in the same way as a photo ad. The user can swipe between the different images, which provides additional options for advertising on Instagram. With a carousel advertisement you can set up a storyline or provide additional information to the user. You can also use this type of advertisement to draw attention to multiple products or services. It is important that you ensure that the user actually starts scrolling. That is why it is important that carousel advertisements are eye-catching and also make the user curious so that all images of the carousel are viewed. Video ads Another way to advertise on Instagram is to use video ads. These ads can last

a maximum of 30

seconds, so it is important to manage this short time well. In addition, it is important that the quality is also good, in order to keep the viewer interested and give them all their attention to your video. That’s why creating video ads can be quite a challenge. After all, you have to come up with and develop the video yourself, as well as record and edit it. For example, a lot of hours of work will go into videos of no more than 30 seconds! To ensure that your company can use catchy videos as advertisements, ROXTAR can take this job completely off your hands. This way you can benefit from our knowledge and experience, while you can keep the focus on your company! Photo ads To start with, you have the photo ads. These are advertisements where you post a photo, just like Instagram

users do. This

means that your ad will appear among the photos of other users, which gives it a natural look. People who scroll through all the photos will often not even notice that your photo is an advertisement.

Reaching the right target group via Instagram advertising

As an entrepreneur you know the target group of your company, but how do you address this target group? It is also important for advertising on Instagram to be visible to your target group, so that you can advertise specifically. Fortunately, Instagram, just like Facebook, has very extensive options to target advertisements to your target group. For example, you can choose people from a certain region or filter by interests and behavior. These options ensure that your ads are targeted to users, who may have very specific characteristics. That is why it is important that you have a good idea of what your target group is. Fortunately, you can adjust the settings when advertising, so you can also experiment with all the options. However, advertisements cost money, so the easiest way to successfully advertise via Instagram is to engage a third party who knows the best ways to advertise via Instagram.

Why choose Instagram advertising?

In addition to Instagram, there are all kinds of social media channels where you can advertise. Why Instagram in particular? Social MediaSocial media advertisingplatform is interesting thanks to the large number of users and the many options. You can also target your target group in detail. With more than a billion users you potentially reach a lot of people. It is important that you reach the right people: who find your products or services interesting. That’s why outsourcing Instagram ads is so valuable. Let specialists do it and you will reach the right target group without having to spend time on it yourself.

Determining your objectives

When you advertise, you do it for a reason: to achieve your goals. For example, if you are looking for more brand awareness or a higher conversion rate, advertising can help. You get to work with a clear plan and associated objectives. That is why it is important to determine in advance what exactly you want to achieve to help your company move forward. Together we go through these goals and discuss how we will achieve them. Based on this, we create an action plan and get started with the right advertisements, aimed at your ideal target group.

Frequently asked questions about advertising on Instagram

Some possible objectives for advertising have already been mentioned above, but what are your goals when advertising on Instagram? It is important to have these goals clear to yourself, so that you can draw up a plan based on these goals. We hope to inspire you with the examples below! More

commitment More

and more companies are aware that loyal customers are important for a company. By remaining interesting to customers, you will ensure that your customers do not switch to the competition. When your customers interact with your ads and other social media activity, this can be a way to keep them connected. An additional advantage of this is that acquaintances of people who respond also see your content. In addition, it is possible that your content is presented to this group because your customers follow you. When there are many positive comments under your posts, a positive feeling is created that can spread to other readers. This creates a kind of community, where people who find your company interesting can meet each other. These social activities can be of great value to your company! More

More conversions

turnover is one of the objectives for almost every company. The motive behind more conversions is therefore no surprise. Yet it is an art to ensure that your target group views your advertisements and follows a Call to Action based on this. More brand

awareness Above you

have already read some things about increasing brand awareness. Many companies choose to launch advertisements regularly, which helps people become familiar with the company. When you see a certain company several times on social media, you get the feeling that you already know the company. This means that your brand recognition can make you appear reliable. Gaining customer trust is an important matter, which can be beneficial for your turnover.

Frequently asked questions

How much does advertising on Instagram cost? Instagram ads work on the same system as Facebookads. The cost depends on a number of factors,Facebook advertisingadvertising will never cost you more than you can spend. If you have a budget of €15 per day, Instagram Ads will never cost you more than €15 per day. Should I show my ads on both Facebook and Instagram? We do recommend this. When you show ads on both platforms, Facebookoptimizes your ad placement to get the most and bestresults at the lowest cost. That said, it’s probably worth considering whether your Facebook and Instagram strategies are aligned and whether your Facebook ad is suitable for Instagram.

Contact us now for a free Instagram check!

Together we discover where your opportunities lie on Instagram. We discuss your goals, look at your current approach and show which formats suit your brand: Reels, Stories, carousel or short video. We also show how you can reach your ideal target group by region, interests and behavior with Instagram targeting.ROXTAR is happy to help you with that.