Search engine advertising – SEA

You know you have to do something with search engine advertising (SEA).But what exactly? And how? One thing you know for sure: it is better to rank as high as possible in the search engines. And you do this, among other things, by advertising. Spoiler alert: it’s not as difficult as it seems!

Calculator · Google Ads

Calculate what Google Ads for your business could mean

Adjust the values to instantly estimate the number of leads, new customers and monthly revenue potential, based on CPC (cost per click).

Monthly advertising budget € 1.500

Average cost per click (CPC) € 1,50

Average click-through rate (CTR) 5%

Visitor-to-lead conversion 5%

Lead-to-customer conversion 25% · ±1 in 4

Average revenue per customer € 500

Estimated new customers per month

20.000

Impressions per month

1.000

Clicks per month

Leads per month

€ 30

Cost per lead

€ 6.500

Monthly revenue potential

This calculator provides an indication based on your own input. As a rule of thumb, we assume that about 1 in 4 leads becomes a paying customer. Adjust the ratio to your business. The number of impressions is a reverse calculation based on the configured click-through rate (CTR) and also depends on search volume in your region, impression share and competition. Actual results depend on factors such as the market, competition, season and the quality of your website. No rights or guarantees can be derived from these estimates.

This is what our customers say

Eva Fraza

We are extremely happy with our collaboration with Roxtar Marketing Bureau. They help us at Ave Huidkliniek with our marketing in a very pleasant and professional way.

Mahmoud Sh | Allround Facility

We have been working with Don for a few months now and he helps us with our website and marketing, and he does a really good job.

Alexander van Wijngaarden

We have been working with ROXTAR for a while now on our online marketing (Google Ads and SEO) and are very satisfied. What stands out is that they communicate clearly about what is achievable and don’t just promise the moon. They work according to a fixed strategy. We have a dedicated contact person who thinks along well and responds quickly when something needs to be adjusted. Since we started working together, we have clearly noticed more visibility and more enquiries coming in. A pleasant and professional partner from Amsterdam to work with on online marketing. I can recommend them to everyone.

Deborah Klaver

We are very happy with the social media campaigns ROXTAR manages for us. From the video shoot to the WhatsApp automation: everything simply works. The contact with our account manager Juliette is perfect, she is always spontaneous and enthusiastic. A really pleasant partner to work with, and the results are amazingly good.

Danielle de Vries

Since we started working with ROXTAR, we rank at the top of Google for our most important keywords and we receive considerably more enquiries. They explain everything clearly, don’t promise anything they can’t deliver and keep you well informed. For us as a coating floor company, it has really made a difference.

Vincent Groot

We have been running our ads through ROXTAR for a while now, both Google Ads and Instagram. What I like is that they are honest about what is and isn’t possible and that you simply have one dedicated contact person. The campaigns bring us more visibility and customers. Highly recommended.

Coatingvloer | Arno van Oosten

After a year of working with ROXTAR, I really want to thank Juul from the SEO department. Her expertise in optimisation is excellent. She thinks along well and comes up with a strategy that actually works. ROXTAR is a great partner to work with and we are confidently continuing for another year!

Luxekleding

Excellent service with AI and online marketing specialist.

See all our reviews on Google

SEA, SEM, SEO, what’s the difference?

SEA stands for SearchEngine Advertising.SEM (Search Engine Marketing) is anumbrellaform of marketing that focuses on search engines and improving your visibility, this includes both SEA and SEO.SEO (Search Engine Optimization) stands for search engine optimization:

optimizingyour website for search engines to generate more organic (unpaid) traffic. Clearly? It wasn’t too bad in the end though!

Which search engines do you advertise in?

Google has been the largest search engine in the world for years, with 92% of all searches. More than 65,000 searches are processed per second and more than half of the world’s population actively uses Google. In the Netherlands, Google has a market share of 93.47%.Of the other search engines, Bing

occupies second place with about 3% of searches, followed by Yahoo (1%), Yandex, Baidu and DuckDuckGo.We therefore focus mainly on Google and Bing, so that you achieve maximum reach.

The benefits of search engine advertising

Better visibility, SEA is a fast and effective way to get extra traffic to your website in the short term. In exchange for budget you get the best position at the top of the search results. Very targeted, You
address certaintarget groups very specifically. Moreover, you know that the target group already has some interest, because they are actively looking for a product or answers to their questions. Instant results, Compared
to SEO, which cansometimes take months, with advertisements it is immediately noticeable that more traffic comes to your website. Measurable. You can measure targeted conversions via Google
Ads andMicrosoft Advertising. This way you gain insight into what works, allocate more budget to well-performing keywords and eliminate what is performing poorly.

The disadvantages

Cost. Inthe long run, SEA can become quite expensive, especially if you only focus on SEA for visibility. Especially in more expensive niches with a lot of competition on search terms. Lots of work. Google
and Bingtools can be complex for beginners. Constantly monitoring, adjusting and maintaining advertising campaigns takes a lot of time. No money = no traffic, Through SEA
you become immediatelyvisible in the search results, but if you reduce or stop your budget, you will be invisible again just as quickly.

How does search engine advertising work?

Step 1, Set up a campaign At Google you do this in Google Ads and at Bing in Microsoft Advertising. Step 2. Set up a campaign You determine the goal (e.g. More sales or traffic), the target group, the campaign type and your budget. Step 3. Choose Keywords Good keyword research is crucial. Exclude irrelevant terms and use ad groups for structure by theme. Step 4. Write ads Create multiple variants and A/B test what works best. With Dynamic Advertising, advertisements are automatically generated based on your website content.

What kind of ads can you use?

You can display two types of advertisements:product advertisementsandtext advertisements. Basedon the search intent, the search engine determines which type is shown. Are

you looking for a specific product? Then you get product advertisements with images and prices. Are you looking for information? Then you get text advertisements, recognizable by the label ‘advertisement’.These consist of a title, a URL and

adescription. Adextensions let you enhance standard ads with a phone number, location, featured information, or links to other pages. Product advertisements are especially relevant for web shops;other companies advertise best through text ads.

Google or also Bing?

Advertising in both Google and Bing works largely the same. The big difference is in the costs: with Bing they are a lot lower. In most industries you pay about a third of what you pay at Google for the same search

terms. The lower costs have everything to do with less competition and a lower reach. Our recommendation: why limit yourself? Divide your budget and try to include both Google and Bing visitors for maximum results.

How is the price determined?

SEA works according to the Cost Per Click (CPC) principle:you pay an amounteach time someone clicks on your advertisement. The exact amount is not fixed, but is based on an auction system. The price per click depends on:The popularity of a search term The number

of competitors advertising on
the same keywords The estimated probability that someone will
click on your ad The relevance of your ad The quality
of your landing
page

Do it yourself or outsource it?

In principle, you can do search engine advertising yourself, especially if you want to set up a one-off campaign. But what we see too often is that people get started with enthusiasm and then neglect their campaigns, resulting in disappointing results.SEA is

a specialty and not something you do on the side. Successful search engine advertising starts with good research and a strong strategy. Although outsourcing is not free, you benefit from the expertise, experience and knowledge of an experienced agency that thinks along with you.

Search engine advertising for companies entering the Dutch market

Search advertising is the fastest way to test a new market. Within weeks you know what people search for, what a click costs and whether there is demand at all, which is knowledge you can build the rest of your marketing on.

Can you set up campaigns for a company that is new to the Netherlands?

Yes. We start small and deliberately, to learn which searches bring real enquiries before scaling spend. That first period is research as much as advertising, and it saves you from building a whole strategy on an assumption.

Should I advertise in Dutch or English?

In Dutch for Dutch customers, because your ad has to match the words they type. English works when you target internationals living here or operate in a field where English is the working language anyway.

Outsource search engine advertising to ROXTAR

ROXTAR is happy to help you with your search engine advertising. It is our strength to relieve you as an entrepreneur in the field of online marketing and SEA plays an important role in this. Involved & accessible, We

are proactive, can respond quickly and are easily accessible. Always results driven, We&are alwaysmotivated to achieve the best results for our customers. Transparent & clear, No
abracadabra. We showeverything we do and always as clearly as possible. Can’t wait to get started
with SEA?Or&wouldyou like to discuss the approach and possibilities with one of our specialists? Please

feel free to contact us!

Our experts are happy to help you

Are you curious about what ROXTAR can do for you? Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don