Content Marketing

ROXTAR - Online marketing

Content marketing agency that puts your company in the spotlight!

Nowadays you are bombarded with marketing terms.Content marketing may sound like ‘yet another term’, but it is very much in line with SEO.By delivering valuable, relevant and consistent content to your audience, Google ensures that your website is one of the first results.That’s what we aim for at ROXTAR!

This is what our customers say

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Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads.From the start, the collaboration was professional and clear.The new website is not only beautiful, but also technically well designed.Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise.In addition, the Google Ads campaigns are already generating concrete registrations.We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

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Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing.Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid.They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly.We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn.The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

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Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied.Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website.The contact is pleasant, they actively think along and keep us well informed of the results.For us, ROXTAR is a truly valuable partner for our dental practice.

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Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy.Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in.They really think along, are always available and deliver quality every time.You are the best!!

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Alexander Van Wijngaarden

Another great experience with team Roxtar this year.Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business.In addition, there is very good communication and guidance.In our opinion, the best online marketing agency from Amsterdam.

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Metain

Metain is happy, Roxtar’s expertise helps Metain to the next level.They are transparent and there are short lines.

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Mike Hensen

What a great company to work with.Finally, after a long search and after many years of hassle with another super bad company, we have finally found the right and good company that does the SEO for us.The guys from ROXTAR really know what they are doing, you notice that in everything.Just clear, honest language and normal contracts as it should be.At the start of the collaboration, a clear plan is made and the existing SEO profile is looked at together and a strategy is determined on that basis.

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Deborah Klaver

Since we started working with ROXTAR, our online visibility has grown considerably.Thanks to their strong SEO work, we rank at the top for important keywords.But we think the best thing is the Appointment Guarantee: every month they fill our agenda with qualified appointments.No more hassle with calling after leads, it really works!

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Tigon Aurik

We have been working with ROXTAR for over 3 years now and are extremely satisfied.They always think proactively, respond quickly and deliver real results.Thanks to their online marketing strategy, we have experienced significant growth in the number of requests and visibility.What we especially appreciate is that they are honest, transparent and always involved.A party that really thinks along with you and does what they promise.Absolutely recommended if you seriously want to grow your company!

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Joachim Hulscher

Roxtar is building a new website for our physiotherapy practice and several pages are being written.We are already very satisfied with the result and the collaboration.From the start it was clear what they can do for us and the communication is pleasant.We find a quick response via WhatsApp very important and that goes well.In short, very satisfied and highly recommended!

wat is content marketing

What is content marketing?

Content marketing is a strategic marketing approach aimed at creating and distributing relevant, valuable and consistent content.This can include texts, videos, infographics, photos, PDF documents, polls and much more — as long as it is interesting and relevant to your target group.The

goal is to attract and retain a clearly defined target group, so that this audience becomes so enthusiastic about your content that they are stimulated to buy your product or service.

What is content marketing and how can it benefit your business?

Content marketing is very underestimated by many people.It largely determines your position in the search engines.With content marketing you respond to two important things:You

  • ensure that your target group builds a bond and trust with your brand by delivering interesting, relevant and additional content.By
  • using relevant search terms correctly, you ensure that search engines place your website at the top of the search results.This means more traffic and therefore more sales.
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Our long-term strategy

Content marketing is a long-term strategy.By sharing interesting and relevant content you build a bond with your target group — and that takes time.The idea is that you give your target group answers to their

questions.Does the audience feel they are consistently receiving relevant information from you?Then this group will build a bond of trust and will view your company as a source of valuable information.This trust ultimately leads to purchasing your product or service!

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Our content marketing specialists

Our copywriters and editors are experienced and work every day for both start-ups and large SME companies.They are not just writers but full-fledged online marketers.Texts are composed based on a keyword analysis and an analysis of the most frequently asked questions within the industry.Our SEO

strategy integrates content marketing and social media best practices, significantly increasing the effectiveness of every piece of content you publish.

Three important features

We adhere to three important characteristics to ensure that content actually triggers your potential customers:Targeted at the target group — By

  • using the right toneof voice and creating relevant content, the right people will be attracted to your website.Valuable and relevant information — Whether it is a text, video or infographic:
  • it must contain valuable informationfor your target group.Isn’t it interesting?Potential customers will then quickly find you less professional.Professional appearance — High-quality infographics, videos and photos lead to
  • more appreciation andinterest.

Search engine optimization and SEO-proof content

SEO stands for Search Engine Optimization.We focus mainly on Google here, as this search engine is preferred by about 90% of users.There are three main categories:Technology — Good loading speed, user-friendliness, SSL

  • certificate and a clear structure.Content — Everythingthat provides information to your audience, as relevant as possible for your visitors.Authority — The
  • trustworthinessof your website in the eyes of Google.Link building plays the key role here.We create SEO-proof content in three steps:
  • first ananalysis of your target group and their content needs, then a keyword research, and finally

writing valuable content with the right search terms.

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The benefits of content marketing

Content marketing leads to more visitors, more leads and better results in the search engines.But there are more advantages:Content is sustainable — Content

  • you post does notdecay and continues to attract visitors, unlike an advertisement that stops as soon as a campaign ends.You decide what type of content you
  • post — Vlogging, writing texts or creatinginfographics?As long as you know how to reach your target group, anything is possible.Your visitors see you as an authority — By
  • consistently sharing free informativecontent, the appreciation for your company increases, making visitors more likely to buy from you than from your competitor.

Frequently asked questions about content marketing

What is content
marketing?Content marketing is a strategic marketing approach aimed at creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, drive profitable customer actions.What

can content marketing bring to you?A lot,
a lot.Make sure you have a clear corporate identity that is reflected everywhere.Content marketing can play a major role in strengthening your brand awareness, increasing the number of visitors and improving your conversions.

Next level content with ROXTAR

Do you also want next level content, but have no idea where or how to start?As an online marketing agency, we at ROXTAR have everything in-house to make your product or service attractive to

the target group.With a strong strategy, clever writing and effective implementation, visitors will flow in in no time.Our team of experienced copywriters also takes into account the SEO guidelines and the tone of

voice of your company.Are you ready to put your company in the spotlight?Contact us today!

Our experts are happy to help you

Are you curious about what ROXTAR can do for you?Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Meet the experts

Team ROXTAR - Don

Don

Online Strategist

Team ROXTAR - Sherelle

Sherelle

Office Manager

Juliëtte

Relationship Manager

Bram

AI & Performance Specialist

Juul

SEO/GEO Specialist

Seppe

Web Developer

Online Marketing bureau Amsterdam

Thijs

Process Manager

Online Marketing bureau Amsterdam

Sjoerd

Web Developer & Designer