Conversion optimization agency ROXTAR

YES!You have managed to increase the number of visitors. But unfortunately the increase is not reflected in the number of sales or completed forms. This is where Conversion OptimizationConversion optimizationROXTAR we turn visitors into customers. How? You can read that on this page!

Conversion optimization: the basics of CRO

Conversion optimization (CRO) is, in short, increasing the percentage of users who perform a desired action on your website. Desired actions may include purchasing a product, clicking ‘add to cart’, registering for a service, completing a form or clicking on a link. According to CXL, aleadingresearch agency in the field of CRO, structurally testing and optimizing your website is the most effective way to increase your turnover.

What is a conversion?

To start with, it is useful to know what exactly a conversion is.A conversion is a specific action that you want visitors to perform. Whether this involves purchasing a product or filling out a form – this is entirely up to you.A conversion is expressed in percentages, also known as the conversion rate. This is the ratio between the number of visitors to your website and the number of desired actions that have been performed.

Macro and micro conversions in conversion optimization

Within conversion optimization, a distinction is made between macro and micro conversions. Macro conversions – hard conversions – are directly related to increasing turnover. Consider requesting a quote, ordering a product or purchasing a service. Micro conversions – soft conversions – indirectly influence turnover. Consider registering for the newsletter or creating an account. By measuring both you gain more insight into the behavior of your visitors.

This is what often goes wrong..

You are satisfied with the number of visitors to your website. To achieve this, you have engaged an external marketing agency or an internal marketing team. In any case, it took time, effort and money. But without a significant increase in the number of sales, those extra visitors are not of much use. So you would like to change this.

So, what now?

How are you going to approach this? By increasing your advertising budgets or hiring more marketing staff? The answer is simple: no, DON’T do that. This rarely offers the right solution. What many entrepreneurs do not know is that the basis of their website is often the culprit. Due to certain bottlenecks, visitors are not persuaded to take action. Maybe your call-to-action buttons don’t stand out, or product photos aren’t attractiveContactus to discuss the possibilities!

Your Unique Selling Points and conversion optimization

The reason that your conversion is low may be because the competition seems to have a more attractive offer. By finding out what your USP – Unique Selling Point – is, you can better distinguish yourself from the competition. Do you have a shorter delivery time, lower shipping costs or return options? Together we determine your USPs, communicate this clearly and persuade visitors to make their purchase from YOU.And not with the competitor.

Frequently asked questions about conversion optimization

What is conversion optimization(CRO)?Increasing the percentage of users who perform a desired action on a website: purchasing a product, filling out a form, or clicking on a link. Why isCRO important?CRO reducescustomer acquisition costs. You get more value from existing visitors and increase turnover per visitor. What isa good conversion rate? This variesper niche and industry. On average it is between 2% and 5%, but some advertisers achieve higher percentages. What can I domyself? Make sureyour website loads quickly. This is the biggest cause of dropouts. Ask your website builder about short-term improvements.

Does conversion optimization work differently in the Dutch market?

The method is the same, the assumptions are not. Dutch visitors compare more, are put off by hard sales pressure, and expect transparency about price and terms. Copy that converts well in the United States often underperforms here, which is exactly why you test instead of assume.

Technical and functional obstacles

Technical obstacles prevent your visitors from making a purchase. Think of a slow website, error messages, a search function without results, 404 pages and the lack of a mobile version. Are pages loading too slowly? Then they immediately click away. Are there many 404 pages? Then visitors leave the site. Does the checkout process always give an error message? Then a purchase is simply not possible. Just as you would leave such a website, your visitors will do the same.

High user-friendliness increases your conversion

The easier it is for visitors to navigate through your website, the sooner they make a purchase. How smoothly does the purchasing process run? Can visitors purchase a product in just a few clicks? Is quick contact possible? Colors, photos, fonts and layout influence how a visitor experiences your company. Want to know how to best respond to this? That requires knowledge and experience – and we have plenty of that at ROXTAR!

Eliminate uncertainties

In addition to feelings about visual components, there are also questions in the minds of your potential customers. Can this website be trusted? How quickly will I receive a response? What is the expected delivery time? Our job is to remove as many uncertainties as possible from potential customers. The more certainty you have about your product or service, the greater the chance that a purchase will actually be made.

Testing and experimenting for conversion optimization

Through various tests and experiments, we find out what the wishes and needs of your customers are. We do this through: • CTA buttons: Tell visitors exactly what to do with a striking design and clear instructions.• Conversion funnel: The series of steps someone goes through to reach your site’s goal.• A/B testing: Show two versions of your website and measure which converts best.• Multivariate testing (MVT): Testing multiple variables simultaneously to see how elements work together.• Customer development: Find out which web design converts the largest percentage of visitors.• User Logs: Record how users move through your site and where they get stuck.• Heatmaps: See where people click on a page for creative optimization ideas.

SEO and conversion optimization: the ultimate combination

Conversion optimizationSearch Engine Optimization (SEO)(SEO) go hand in hand. You can spend hours on CRO, but without good discoverability you won’t get far. The same applies the other way around. Are you easy to find but your conversion rate is low? Then you are working for nothing. That is why a combination of CRO and SEO is indispensable. With the right SEO techniques, we ensure that your website appears high in the search results. With conversion optimization we ensure that visitors actually make a purchase.

What is a good conversion rate?

But what is a good conversion rate? To be honest, there is no answer to this question – a good conversion rate depends on many factors. For example, it plays a role in which products or services you sell, what the purpose of your website is, which industry your company is in and who your target group is. What we can say is that the average conversion rate is approximately between 2% and 5%.

From website visitor to satisfied customer!

With a higher conversion rate you increase turnover per visitor and save costs on customer acquisition. Stop increasing advertising costs and hiring additional staff. Tackle the problem at its core and get more value from the visitors you already have. Whether requesting a quote, ordering a product or purchasing a service – with years of experience, ROXTAR has everything it takes to significantly increase the conversion rate of your website

Laatst bijgewerkt: 24 July 2026