What is technical SEO?

Technical SEO is about everything you do to optimize the technology behind your website. This will improve your website’s user experience and ranking to make it easier for search engines to crawl and index your site. In other words: Through technical SEO you ensure on the one hand that your site is pleasant to use for users and on the other hand that Google (and other search engines) know what your site is about. Technical SEO falls under the heading of SEO and is one of the three pillars of SEO.The other two components of SEO are content and authority.

This is what our customers say

Eva Fraza

We are extremely happy with our collaboration with Roxtar Marketing Bureau. They help us at Ave Huidkliniek with our marketing in a very pleasant and professional way.

Mahmoud Sh | Allround Facility

We have been working with Don for a few months now and he helps us with our website and marketing, and he does a really good job.

Alexander van Wijngaarden

We have been working with ROXTAR for a while now on our online marketing (Google Ads and SEO) and are very satisfied. What stands out is that they communicate clearly about what is achievable and don’t just promise the moon. They work according to a fixed strategy. We have a dedicated contact person who thinks along well and responds quickly when something needs to be adjusted. Since we started working together, we have clearly noticed more visibility and more enquiries coming in. A pleasant and professional partner from Amsterdam to work with on online marketing. I can recommend them to everyone.

Deborah Klaver

We are very happy with the social media campaigns ROXTAR manages for us. From the video shoot to the WhatsApp automation: everything simply works. The contact with our account manager Juliette is perfect, she is always spontaneous and enthusiastic. A really pleasant partner to work with, and the results are amazingly good.

Danielle de Vries

Since we started working with ROXTAR, we rank at the top of Google for our most important keywords and we receive considerably more enquiries. They explain everything clearly, don’t promise anything they can’t deliver and keep you well informed. For us as a coating floor company, it has really made a difference.

Vincent Groot

We have been running our ads through ROXTAR for a while now, both Google Ads and Instagram. What I like is that they are honest about what is and isn’t possible and that you simply have one dedicated contact person. The campaigns bring us more visibility and customers. Highly recommended.

Coatingvloer | Arno van Oosten

After a year of working with ROXTAR, I really want to thank Juul from the SEO department. Her expertise in optimisation is excellent. She thinks along well and comes up with a strategy that actually works. ROXTAR is a great partner to work with and we are confidently continuing for another year!

Luxekleding

Excellent service with AI and online marketing specialist.

See all our reviews on Google

Why is technical SEO important?

Imagine that you have had an amazing article written in which you brilliantly answered some of your customers’ search questions. You send the link to your followers on social media or announce it in your newsletter. Your customers (loyal fans as they are) will of course click on it immediately. To wait.…… Nothing yet.… The page only loads after 10 seconds. Most readers won’t wait for that and click away. And rightly so. That is why loading time is also one of Google’s most important direct ranking factors. Since Google’s Algorithm Speed Update in 2021, keywords are no longer the most important aspect if you want to score well in Google. The Speed update aims to provide users with a better experience by prioritizing pages that provide a good user experience. There is quite a bit in that of course. And this is just one example of technical SEO.Below we cover all aspects of technical SEO.

What does technical SEO include?

We list all the components of technical SEO for you.

Since most users search on mobile, Google uses Mobile First Indexing. Your website is primarily crawled based on the mobile version, instead of desktop as before. The performance of your mobile site is therefore leading for indexation and rankings. If your mobile website does not score sufficiently, this can negatively affect your position. That is why mobile optimization is crucial: ensure that content is complete and equal on mobile and desktop, is displayed correctly, that media is optimized, your site loads quickly, is responsive and uses the same metadata.

Loading time

Loading time has a major impact on the user experience and is an important ranking factor. Slow pages cause visitors to drop out more quickly, which has an indirect effect on your SEO through a higher bounce rate and lower dwell time. Google recommends that pages load in approximately 2 seconds. Many websites do not achieve this and are above 5 seconds, which is too slow. Especially on mobile, users have less patience and the connection is often less stable.A fast website is therefore essential for both your ranking and conversion.

Improving the loading time of a website is generally not something you can easily do yourself or leave to SEO consultants. Although the latter can tell you what you need to adjust, the adjustments themselves generally require (front-end) developers who can dive under the hood of your website and fine-tune everything there so that the loading time improves. You can improve the loading time of a website with technical SEO

by:Optimize image size and layout. Optimization plugins and CMS.Don’t use inline JS

and CSS.Deploy Content

Delivery Networks. Optimize

caching. Do not use render blocking scripts that block the page loading. Avoid redirects. Use G-Zip

compression. Reduce the number of HTTP requests. As you can see:

really something for technicians.ROXTAR’s technicians live for

technical SEO.Contact

us to have your website

technically examined. Curious about

how your website is doing in terms of loading time? Check it with this tool from

Google.

Make sure all links work

Maybe you’ve heard of it: Dead links. These are links that no longer work. Because they refer to a 404 page, a non-existent website or because someone made a typo when creating the link. It is logical that this is inconvenient for the internet user who is looking for something. But Google’s bots also lose their way due to dead-end links. Too many dead links causes Google to classify your website as less relevant and therefore rank you lower. Technical SEO is important, so fix those dead links.

Duplicate content is less common than before, but remains important to avoid. It means that the same content is accessible on multiple pages or via different URLs, both within your own site and on other websites. This can be caused by duplicate publications or URL variants. The problem is that Google doesn’t know which version is the correct one, which results in lower relevance and rankings. This is also confusing for users and search engines. Prevent this by limiting URL variations and not using copied or duplicate content.

Use a canonical tag when the same content appears on multiple pages, so that Google knows which version is leading. Structured data helps search engines better understand your content and display it in the search results. Images should be optimized: keep file sizes small for faster loading times, use the correct formats per device and ensure that file names and alt texts match the content and relevant keywords.

An XML sitemap contains all the important URLs of your website and helps search engines index your pages. You can easily submit this via Google Search Console. With a robots.txt file you determine which pages may or may not be crawled. Please note: errors in this may prevent pages from being visible in Google. In addition, provide short, clear and logical URLs that are understandable to both users and search engines.

Make sure your website is secure by using HTTPS.This means that your website has an SSL certificate and data such as forms and login details are sent securely.A secure website is not only important for user trust, but also for SEO.Google prefers secure websites. Without HTTPS you run the risk of lower rankings and less trust from visitors.

404 pages and 301 redirects

A 404 page is an error message that appears when a page cannot be found, for example due to an incorrect URL, a moved or deleted page. However, visitors and search engines can still end up here via existing links.404 pages are not included in search results and provide no value. Prevent them by correcting incorrect links and using 301 redirects. This automatically redirects visitors and bots to the correct page.

Our experts are happy to help you

Are you curious about what ROXTAR can do for you? Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don