What is technical SEO?

Technical SEO is about everything you do to optimize the technology behind your website.This will improve your website’s user experience and ranking to make it easier for search engines to crawl and index your site.In other words: Through technical SEO you ensure on the one hand that your site is pleasant to use for users and on the other hand that Google (and other search engines) know what your site is about.Technical SEO falls under the heading of SEO and is one of the three pillars of SEO.The other two components of SEO are content and authority.

This is what our customers say

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads.From the start, the collaboration was professional and clear.The new website is not only beautiful, but also technically well designed.Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise.In addition, the Google Ads campaigns are already generating concrete registrations.We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing.Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid.They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly.We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn.The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied.Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website.The contact is pleasant, they actively think along and keep us well informed of the results.For us, ROXTAR is a truly valuable partner for our dental practice.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy.Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in.They really think along, are always available and deliver quality every time.You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year.Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business.In addition, there is very good communication and guidance.In our opinion, the best online marketing agency from Amsterdam.

Metain

Metain is happy, Roxtar’s expertise helps Metain to the next level.They are transparent and there are short lines.

Mike Hensen

What a great company to work with.Finally, after a long search and after many years of hassle with another super bad company, we have finally found the right and good company that does the SEO for us.The guys from ROXTAR really know what they are doing, you notice that in everything.Just clear, honest language and normal contracts as it should be.At the start of the collaboration, a clear plan is made and the existing SEO profile is looked at together and a strategy is determined on that basis.

Deborah Klaver

Since we started working with ROXTAR, our online visibility has grown considerably.Thanks to their strong SEO work, we rank at the top for important keywords.But we think the best thing is the Appointment Guarantee: every month they fill our agenda with qualified appointments.No more hassle with calling after leads, it really works!

Tigon Aurik

We have been working with ROXTAR for over 3 years now and are extremely satisfied.They always think proactively, respond quickly and deliver real results.Thanks to their online marketing strategy, we have experienced significant growth in the number of requests and visibility.What we especially appreciate is that they are honest, transparent and always involved.A party that really thinks along with you and does what they promise.Absolutely recommended if you seriously want to grow your company!

Joachim Hulscher

Roxtar is building a new website for our physiotherapy practice and several pages are being written.We are already very satisfied with the result and the collaboration.From the start it was clear what they can do for us and the communication is pleasant.We find a quick response via WhatsApp very important and that goes well.In short, very satisfied and highly recommended!

Why is technical SEO important?

Imagine that you have had an amazing article written in which you brilliantly answered some of your customers’ search questions.You send the link to your followers on social media or announce it in your newsletter.Your customers (loyal fans as they are) will of course click on it immediately.To wait.…… Nothing yet.… The page only loads after 10 seconds.Most readers won’t wait for that and click away.And rightly so.That is why loading time is also one of Google’s most important direct ranking factors.Since Google’s Algorithm Speed Update in 2021, keywords are no longer the most important aspect if you want to score well in Google.The Speed update aims to provide users with a better experience by prioritizing pages that provide a good user experience.There is quite a bit in that of course.And this is just one example of technical SEO.Below we cover all aspects of technical SEO.

What does technical SEO include?

We list all the components of technical SEO for you.

Since most users search on mobile, Google uses Mobile First Indexing.Your website is primarily crawled based on the mobile version, instead of desktop as before.The performance of your mobile site is therefore leading for indexation and rankings.If your mobile website does not score sufficiently, this can negatively affect your position.That is why mobile optimization is crucial: ensure that content is complete and equal on mobile and desktop, is displayed correctly, that media is optimized, your site loads quickly, is responsive and uses the same metadata.

Loading time

Loading time has a major impact on the user experience and is an important ranking factor.Slow pages cause visitors to drop out more quickly, which has an indirect effect on your SEO through a higher bounce rate and lower dwell time.Google recommends that pages load in approximately 2 seconds.Many websites do not achieve this and are above 5 seconds, which is too slow.Especially on mobile, users have less patience and the connection is often less stable.A fast website is therefore essential for both your ranking and conversion.

Improving the loading time of a website is generally not something you can easily do yourself or leave to SEO consultants.Although the latter can tell you what you need to adjust, the adjustments themselves generally require (front-end) developers who can dive under the hood of your website and fine-tune everything there so that the loading time improves.You can improve the loading time of a website with technical SEO

by:Optimize image size and layout.Optimization plugins and CMS.Don’t use inline JS

and CSS.Deploy Content

Delivery Networks.Optimize

caching.Do not use render blocking scripts that block the page loading.Avoid redirects.Use G-Zip

compression.Reduce the number of HTTP requests.As you can see:

really something for technicians.ROXTAR’s technicians live for

technical SEO.Contact

us to have your website

technically examined.Curious about

how your website is doing in terms of loading time?Check it with this tool from

Google.

Make sure all links work

Maybe you’ve heard of it: Dead links.These are links that no longer work.Because they refer to a 404 page, a non-existent website or because someone made a typo when creating the link.It is logical that this is inconvenient for the internet user who is looking for something.But Google’s bots also lose their way due to dead-end links.Too many dead links causes Google to classify your website as less relevant and therefore rank you lower.Technical SEO is important, so fix those dead links.

Duplicate content is less common than before, but remains important to avoid.It means that the same content is accessible on multiple pages or via different URLs, both within your own site and on other websites.This can be caused by duplicate publications or URL variants.The problem is that Google doesn’t know which version is the correct one, which results in lower relevance and rankings.This is also confusing for users and search engines.Prevent this by limiting URL variations and not using copied or duplicate content.

Use a canonical tag when the same content appears on multiple pages, so that Google knows which version is leading.Structured data helps search engines better understand your content and display it in the search results.Images should be optimized: keep file sizes small for faster loading times, use the correct formats per device and ensure that file names and alt texts match the content and relevant keywords.

An XML sitemap contains all the important URLs of your website and helps search engines index your pages.You can easily submit this via Google Search Console.With a robots.txt file you determine which pages may or may not be crawled.Please note: errors in this may prevent pages from being visible in Google.In addition, provide short, clear and logical URLs that are understandable to both users and search engines.

Make sure your website is secure by using HTTPS.This means that your website has an SSL certificate and data such as forms and login details are sent securely.A secure website is not only important for user trust, but also for SEO.Google prefers secure websites.Without HTTPS you run the risk of lower rankings and less trust from visitors.

404 pages and 301 redirects

A 404 page is an error message that appears when a page cannot be found, for example due to an incorrect URL, a moved or deleted page.However, visitors and search engines can still end up here via existing links.404 pages are not included in search results and provide no value.Prevent them by correcting incorrect links and using 301 redirects.This automatically redirects visitors and bots to the correct page.

Our experts are happy to help you

Are you curious about what ROXTAR can do for you?Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don