Do you already do email marketing? Email marketing is a bit of an underdog among marketing activities, but that doesn’t mean it isn’t important! This form of marketing is unfairly too often overlooked. Did you know that email marketing is a super powerful marketing channel? This way you not only create more involvement and a better relationship with your audience, but you also drive more traffic to your website.
Sending emails has been possible for a very long time, about 50 years. Since then we have been making full use of it and we can say that email marketing has actually been around as long as sending emails themselves. Thanks to all the spam emails flooding your mailbox, email marketing was at one point seen as intrusive. Fortunately, that period is now over and this form of marketing can actually bring very positive results.
Basically you create a mailing list that your audience can sign up for. Has anyone added their email to the list? Then you have the option to send this person an email regularly. This way you can keep your mailing list informed of exciting developments and offers within your company. Has
anyone signed up? Then you can surprise that person with a nice discount code or other freebie. This way you build a bond with your audience in a personal (and above all, not irritating) way.
The great thing about email marketing is that it is extremely versatile. In principle, email marketing can be used for (almost) all purposes. Whether you sell products, offer master classes, have a hairdressing salon, are the proud owner of a restaurant or write a blog. By sharing interesting content about your company and field, you keep your audience constantly informed of the latest developments. Whether it concerns new products, teaching material, cutting techniques, dishes or blog posts!
We think it is important that you have an idea of the many benefits that email marketing brings. That is why we have listed the five biggest advantages.1. A
personal touch Email
marketing makes it possible to send readers a specific message after they have performed a certain action. Did someone just sign up for the mailing list? Then you ensure that the person receives a nice welcome email, possibly with a discount code or exclusive downloadable content.2.
Interested? It’s already
there!A very big advantage of email marketing compared to, for example, social advertising is that the audience is already interested in your company. After all, they have, voluntarily, registered for the mailing list. This group is therefore a lot easier to win over.3.
Even with a small budget Email
marketing is actually very cheap. After all, sending an email is free! Of course it is wise to purchase a software program, but in principle setting up a campaign remains relatively cheap.4. Give back control With
email marketing you
transfer control to the public. This way, they decide for themselves whether they want to receive your emails, when they open them and whether they unsubscribe. This way you ensure that your advertising is perceived much more positively.5. Measuring
is knowing With
the help of software you ensure that all actions related to your campaign are measured. Has your audience opened the emails? Did they click on the embedded link? By gaining more insight into this data, you can organize your campaigns as effectively as possible.
The relationship with your target group is more important than ever before. And let an email be just a little more personal than a random advertisement or text on your
website! In addition, email marketing also contributes to lead generation, brand awareness, building customer relationships and keeping customers engaged between purchases.
With email marketing you ensure that you offer your readers exactly the content they are waiting for. For example, give them a choice of five different topics. No unwanted information, but interesting tailor-made content. Imagine:
you have subscribed to the weekly emails of an online store that sells clothing, shoes and accessories, but you are only interested in women’s clothing. With email marketing you can offer your readers exactly the content that is relevant to them, and that greatly increases engagement.
We use Klaviyo, an email marketing platform that allows you to set up advanced email flows and email automation. Klaviyo offers many integration options, allowing you to quickly reach all your readers. With segmentation options, A/B testing, dynamic templates and a drag-and-drop design, you have everything for a successful campaign. Email flows are automated emails based on preferences or actions of the recipient. Email automation ensures that your audience receives the right message at the right time. Thanks to evergreen content, you can write texts once and they will always work for you.
1. Maintenance and
regularity One of the most important aspects of email marketing is regularity. Contact with your audience must remain warm. It’s super important to send emails regularly, whether monthly or weekly. It is better to receive a valuable email once a month than to receive an email every week that is full of nonsense.2.
Unsubscribes Now
that you have built a mailing list, the goal is to retain this audience. Are you handling it poorly? Then your readers will unsubscribe as quickly as they registered themselves. Fortunately, at ROXTAR we have all the knowledge and experience to make your email marketing campaign a resounding success.3. Spam Unfortunately,
emails
are still often associated with spam. That is why it is always wise to use multiple forms of marketing in addition to email marketing.ROXTAR is a one-stop-shop and is happy to help you with social advertising, Google Ads and search engine optimization.
ROXTAR helps your company to grow and achieve success. Email marketing plays a major role in this. We are:Involved & accessible, We
Are you curious about what ROXTAR can do for you? Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.
Online Strategist
Office Manager
Relationship Manager
AI & Performance Specialist
SEO/GEO Specialist
Web Developer
Process Manager
Web Developer & Designer
Tell us what you’re looking for and we’ll gladly think along with you. You’ll talk straight to the specialists who do the work.
info@roxtar.nl Responds within 1 hour.
085 060 0870 Monday to Friday, 09:00 to 17:30.
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