Email marketing

Do you already do email marketing? Email marketing is a bit of an underdog among marketing activities, but that doesn’t mean it isn’t important! This form of marketing is unfairly too often overlooked. Did you know that email marketing is a super powerful marketing channel? This way you not only create more involvement and a better relationship with your audience, but you also drive more traffic to your website.

link building What is email marketing?

Sending emails has been possible for a very long time, about 50 years. Since then we have been making full use of it and we can say that email marketing has actually been around as long as sending emails themselves. Thanks to all the spam emails flooding your mailbox, email marketing was at one point seen as intrusive. Fortunately, that period is now over and this form of marketing can actually bring very positive results.

Robby Coelho

ROXTAR brings a fresh, professional boost to my marketing. Since our collaboration for Full Funnel Marketing, I see that my marketing is finally rock solid. They have set up my campaigns tightly, developed strong commercials and their platform is surprisingly user-friendly. We are still in the start-up phase, but thanks to their approach, the first registrations are already coming in for my masterclass and the machine is slowly starting to turn. The team thinks along well, works professionally and feels like a partner who grows with you.ROXTAR is absolutely recommended for coaches or trainers who want to take their marketing seriously and are ready to continue building.

Rosanne Buenting

We have recently started working with ROXTAR for our new website, SEO and Google Ads. From the start, the collaboration was professional and clear. The new website is not only beautiful, but also technically well designed. Since launch, we have immediately seen improved SEO results in Google and our rankings continue to rise. In addition, the Google Ads campaigns are already generating concrete registrations. We are very satisfied with the collaboration and the results so far and look forward to further growth together with ROXTAR.

Mirjam Witteveen

We have been working with ROXTAR for both SEO and Google Ads for some time and are very satisfied. Thanks to their approach, we have become much more visible in Google and we regularly receive new patients via the website. The contact is pleasant, they actively think along and keep us well informed of the results. For us, ROXTAR is a truly valuable partner for our dental practice.

Jordy Groot

We have been working with Roxtar for a number of years. We share knowledge and sometimes use each other’s services. This collaboration is pleasant and meaningful.

Bart

To be honest… It’s cheaper than doing it yourself. We first thought: couldn’t we do this ourselves cheaper? But now that we see how much time, energy and money we save by using ROXTAR, we don’t want to go back. The value they deliver is not in the costs, but in the results.

Amy Foss

After many detours through various marketing agencies, I have finally found the party that works for me!ROXTAR understands exactly what my company needs and has been able to translate that into an effective marketing strategy. Thanks to their professional approach and personal involvement, I see clear results in both my online visibility and the number of requests that come in. They really think along, are always available and deliver quality every time. You are the best!!

Alexander Van Wijngaarden

Another great experience with team Roxtar this year. Our AdWords campaigns and SEO results have improved enormously.I don’t know how they do it, but they are always up to date on the latest do’s and don’ts in this business. In addition, there is very good communication and guidance. In our opinion, the best online marketing agency from Amsterdam.

How does email marketing work?

Basically you create a mailing list that your audience can sign up for. Has anyone added their email to the list? Then you have the option to send this person an email regularly. This way you can keep your mailing list informed of exciting developments and offers within your company. Has

anyone signed up? Then you can surprise that person with a nice discount code or other freebie. This way you build a bond with your audience in a personal (and above all, not irritating) way.

Is this suitable for my company?

The great thing about email marketing is that it is extremely versatile. In principle, email marketing can be used for (almost) all purposes. Whether you sell products, offer master classes, have a hairdressing salon, are the proud owner of a restaurant or write a blog. By sharing interesting content about your company and field, you keep your audience constantly informed of the latest developments. Whether it concerns new products, teaching material, cutting techniques, dishes or blog posts!

Triple dose of benefits

We think it is important that you have an idea of the many benefits that email marketing brings. That is why we have listed the five biggest advantages.1. A

personal touch Email
marketing makes it possible to send readers a specific message after they have performed a certain action. Did someone just sign up for the mailing list? Then you ensure that the person receives a nice welcome email, possibly with a discount code or exclusive downloadable content.2.

Interested? It’s already
there!A very big advantage of email marketing compared to, for example, social advertising is that the audience is already interested in your company. After all, they have, voluntarily, registered for the mailing list. This group is therefore a lot easier to win over.3.

Even with a small budget Email
marketing is actually very cheap. After all, sending an email is free! Of course it is wise to purchase a software program, but in principle setting up a campaign remains relatively cheap.4. Give back control With

email marketing you
transfer control to the public. This way, they decide for themselves whether they want to receive your emails, when they open them and whether they unsubscribe. This way you ensure that your advertising is perceived much more positively.5. Measuring

is knowing With
the help of software you ensure that all actions related to your campaign are measured. Has your audience opened the emails? Did they click on the embedded link? By gaining more insight into this data, you can organize your campaigns as effectively as possible.

Why email marketing?

The relationship with your target group is more important than ever before. And let an email be just a little more personal than a random advertisement or text on your

website! In addition, email marketing also contributes to lead generation, brand awareness, building customer relationships and keeping customers engaged between purchases.

Custom content

With email marketing you ensure that you offer your readers exactly the content they are waiting for. For example, give them a choice of five different topics. No unwanted information, but interesting tailor-made content. Imagine:

you have subscribed to the weekly emails of an online store that sells clothing, shoes and accessories, but you are only interested in women’s clothing. With email marketing you can offer your readers exactly the content that is relevant to them, and that greatly increases engagement.

Software that you say against

We use Klaviyo, an email marketing platform that allows you to set up advanced email flows and email automation. Klaviyo offers many integration options, allowing you to quickly reach all your readers. With segmentation options, A/B testing, dynamic templates and a drag-and-drop design, you have everything for a successful campaign. Email flows are automated emails based on preferences or actions of the recipient. Email automation ensures that your audience receives the right message at the right time. Thanks to evergreen content, you can write texts once and they will always work for you.

What about the disadvantages?

1. Maintenance and
regularity One of the most important aspects of email marketing is regularity. Contact with your audience must remain warm. It’s super important to send emails regularly, whether monthly or weekly. It is better to receive a valuable email once a month than to receive an email every week that is full of nonsense.2.

Unsubscribes Now
that you have built a mailing list, the goal is to retain this audience. Are you handling it poorly? Then your readers will unsubscribe as quickly as they registered themselves. Fortunately, at ROXTAR we have all the knowledge and experience to make your email marketing campaign a resounding success.3. Spam Unfortunately,

emails
are still often associated with spam. That is why it is always wise to use multiple forms of marketing in addition to email marketing.ROXTAR is a one-stop-shop and is happy to help you with social advertising, Google Ads and search engine optimization.

Why outsource email marketing to ROXTAR?

ROXTAR helps your company to grow and achieve success. Email marketing plays a major role in this. We are:Involved & accessible, We

are proactive, can respond quickly and are easily accessible. Always results driven, We&are alwaysmotivated to achieve the best results for our customers. Transparent & clear, No
abracadabra. We showeverything we do and always as clearly as
possible.&

Our experts are happy to help you

Are you curious about what ROXTAR can do for you? Contact us without obligation, we will be happy to discuss the options and see together what suits your situation best.

Questions? Call Don