TikTok advertising

Does your business offer a service or product that is mainly suited to young people? If your audience is young, TikTok is definitely an interesting channel to advertise on. TikTok advertising has several advantages. With short, creative and visually strong content you can quickly grab the attention of your audience and put your brand in the spotlight in a striking way.

Another advantage of TikTok advertising is that ads are full-screen, which is not the case on many other social media channels. Because ads blend seamlessly into the content users are watching, they feel less disruptive to the audience. A big advantage is that a TikTok ad can be used to drive conversions, generate more traffic or build brand awareness. If you want to reach young people, this channel is an excellent choice. Below we tell you more about the advertising options on this platform.

Collection Ads

Collection Ads are also an interesting option in TikTok advertising. With this ad format you combine a video with a product overview, so users can view several products right away. This makes it easier to send your audience to your webshop or a specific landing page, for example. That makes Collection Ads an effective form of TikTok advertising, because they connect inspiration and action directly.

Branded Effects

On TikTok you can use so-called Branded Effects. With these you add a creative effect, filter or interactive layer to content, so users can work with it themselves. Think of an effect that matches your brand, campaign or product. This creates extra interaction and recognition. Branded Effects are interesting for businesses that want to be visible to their audience in a creative way.

In-Feed Ads

When we talk about TikTok advertising, you quickly end up with In-Feed Ads. These are video ads that users see between regular TikTok videos. Because you only have a short time to stand out, it is important that your ad grabs attention immediately. After all, the goal is for your audience to keep watching and take action. A strong video is therefore essential. Make sure your ad immediately makes clear what you offer, and keep in mind that vertical videos work best, because TikTok is fully focused on mobile use.

TopView Ads

TopView Ads are ads that appear as soon as someone opens TikTok. That way you immediately grab the user’s attention. This format is especially suitable if you want to build a lot of visibility in a short time. Because the ad is shown so prominently, it is a powerful way to increase brand awareness and leave a strong first impression on your audience.

With TikTok Ads you pay per thousand impressions. In the Netherlands, count on a CPM of about 5 euros, with a click-through rate of around 0.8 percent. What you eventually pay per customer depends on your audience, the competition, the ad format and your campaign objective.

To make it concrete, with an ad budget of 600 euros per month:

• 600 euros at a 5 euro CPM gives about 120,000 impressions
• At a 0.8 percent click-through rate that is over 950 visitors
• If 3 percent of them convert into an enquiry, that is about 29 leads
• If 1 in 4 leads becomes a customer, you end up with 7 new customers

That comes down to about 21 euros per lead and 83 euros per customer. Compare that last number with what a customer is worth to you on average, and you immediately know whether TikTok works for you. With the calculator at the top of this page you can enter your own numbers.

How much budget do you need at minimum? About 20 euros per day, so around 600 euros per month, to collect enough data to steer on. You can start from 500 euros, but then it takes longer before you know what works. Below that level you are mostly guessing.

Management by ROXTAR starts from 495 euros per month and comes on top of your ad budget, because that goes directly to TikTok.

TikTok marketing is more than switching on ads. It is about the combination of content that fits the platform, targeting that reaches the right people, and follow-up so that a click actually becomes a customer.

That last part is where most businesses go wrong. A video can be viewed millions of times and still deliver nothing, because nobody picks up the enquiries. If you want to outsource TikTok marketing, do not only look at who makes the nicest videos.

What we do when you outsource TikTok advertising to us:

• Strategy and audience analysis, so you know who you are targeting before any budget goes in
• Video creatives that work on TikTok, not a reused commercial
• Campaign management and weekly optimization on cost per lead
• Tracking through GA4 and Google Tag Manager, so you do not depend on TikTok’s own numbers
• A fixed campaign manager and a monthly report

The first three months can be cancelled monthly.

Doubting between TikTok and Meta? With our free marketing calculators you compare both channels with the same budget.

Why outsource TikTok advertising?

TikTok works differently from other channels: it revolves around video that feels like content, not like advertising. By outsourcing your TikTok advertising, you put it in the hands of people who know how to make those videos and how the ad auction works. That way you prevent your budget from leaking away on views that deliver nothing.

Which businesses does advertising on TikTok work for?

Advertising on TikTok has long stopped being only for big brands or a young audience. The audience has become broad, from webshops to service providers. As long as your product or service can be told in pictures, you reach a relevant audience on TikTok at a low price per view.

How quickly do you see results with TikTok ads?

Your ads are usually live within a few days and already deliver reach then. The first weeks are for learning which videos and audiences land. After that we steer on the actions that really matter, such as website visits, enquiries or sales.

Why outsource TikTok?

Outsourcing TikTok saves you the time of making videos, setting up ads and tracking results yourself. You put it in the hands of people who know which content and targeting work on TikTok, so you get more out of your budget than when you do it on the side.

Want not just ads but a partner that steers your entire TikTok approach, from content to campaigns? Then read what to look for when choosing a TikTok agency.