Outsource Snapchat Advertising
Snapchat is a social media channel that has grown enormously in popularity in recent years. The channel is primarily used by young people. If this is your target audience, it is definitely interesting to learn more about this channel. It is a platform where people can share photos with each other. However, these photos are not always visible, as they disappear after a few seconds.
In addition to sharing photos, it is also possible to view user stories and the ‘Spotlight’ category on the platform. With a story, it is possible to share an image that can be viewed by all Snapchat friends for 24 hours. The ‘Spotlight’ category consists of sponsored and featured videos and photos.
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Promotional Videos
Social media has a huge impact, and promotional videos are incredibly popular. These are videos made and shared by your customers themselves on social media platforms.
What’s so great about these videos is that they come directly from the users themselves and come across as authentic. A promotional video is therefore a great way to strengthen your brand and distinguish yourself from other advertising.
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- We create videos for
If you want to advertise on Snapchat with your company, your ad will appear in stories or in the ‘Spotlight’ category. However, the possibilities for Snapchat advertising are much more extensive than that; it is possible to advertise on this channel in various ways to reach your target audience. We will tell you more about this later. Snapchat advertising is something you can handle yourself, but it is wiser to outsource it and leave it to the experts. ROXTAR is the right partner for this.
Would you like to know more about what we can do for you? Don’t hesitate to contact us. First, more information about why Snapchat advertising is interesting? We’ll tell you all the ins and outs, so read on if you want to learn more.
Do you want to outsource Snapchat advertising? Contact us directly so our specialists can set up an effective campaign for you. Want to know more about Snapchat advertising? Read on! Below, you’ll find out how Snapchat advertising works.
Why should your company advertise on Snapchat?
Does your company offer a service or product that is particularly suitable for young people? If your target audience is young people, Snapchat is definitely an interesting channel for advertising. Snapchat advertising has several advantages. Research has shown that a Snapchat ad receives twice as much attention as an ad on Facebook and 1.5 times more than an ad on Instagram and YouTube.
Another advantage of Snapchat advertising is that ads are full-screen, which is not the case with many other social media channels. Because these ads only last for a limited time, they will not quickly annoy the target audience. A big advantage is that you will drive conversions, get more traffic, or create awareness with a Snapchat ad. If you want to appeal to young people, this channel is an excellent choice. Below, we will tell you more about the advertising possibilities of this platform.
The various advertising possibilities of Snapchat
If you choose Snapchat advertising, you have plenty of advertising options. There are various formats you can choose from, including Snap Ads, Story Ads, Collection Ads, lenses, and filters. Which ad format is most interesting for you depends on what you want to achieve with your advertising. Below, we will tell you more about the different ad formats, which may make it easier for you to determine which format is most suitable for your company.
If you want to outsource Snapchat advertising to ROXTAR, we are happy to think along with you and find the perfect ad format for your objectives. Our team consists of experts who know exactly what it takes to achieve top results. You can confidently leave the outsourcing of your Snapchat Ads to us.
Snap Ads
When we talk about Snapchat advertising, you quickly come across Snap Ads. These are videos of a maximum of 10 seconds that the target audience sees between other users’ stories. Since you only have 10 seconds to make an impression with your ad, it is important to make it captivating. After all, the goal is for the target audience to be engaged and take action. A professional video is therefore a must. Make sure the ad provides a good overview of what you offer, so it is immediately clear to the target audience. When creating a video, keep in mind that it must be vertical, as this is how the ad will be displayed.
Collection Ads
With Snapchat advertising, Collection Ads are also an option you can choose. This form of advertising is very similar to Snap Ads, which we discussed above. The only difference is that with Collection Ads, a catalog can also be displayed below the video you are advertising with. This makes it possible to direct the target audience to, for example, your website or a contact form. This is a very effective way of Snapchat advertising, as it allows people to take immediate action.
Lenses
On Snapchat, people use so-called lenses. With a lens, Snapchat can recognize faces and place this lens on top of them. This can have a funny effect, as the user might, for example, wear glasses or have a silly face through the lens. There are countless lenses available, allowing for great variety. You can also create a lens with your company’s name. It is possible to create sponsored lenses, and this can be interesting for your company.
Filters
Just like lenses, Snapchat also uses filters. This works similarly to Instagram, where you can apply a filter over a video or image. It is possible to advertise with a sponsored filter. This makes photos and videos more fun and makes it easier for the target audience to recognize and remember your company.
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Wat kost Snapchat adverteren?
Je kunt bij Snapchat adverteren zelf aangeven wat je budget is. Zo kun je voor een dagelijks budget kiezen, maar je kunt ook aangeven wat je totale budget voor de Snapchat campagne is. Op die manier hoef je niet bang te zijn dat je jouw advertentiebudget overschrijdt.
How to reach the target audience
When advertising on Snapchat, it’s good to know how best to reach your target audience. For this, it’s smart to use targeting. This allows you to determine who sees your ads. To ensure you get more visitors to your website, someone orders your product, or requests information, it’s important that your ad is shown to the right target audience. If you don’t advertise to the right target audience, this can lead to negative results. Therefore, make sure you have a clear understanding of your target audience before you start advertising. Once you have a good idea of this, it will be much easier to advertise in a targeted manner.
What is also possible on this channel is to upload a customer list. This is effective if your goal is to approach existing customers. When advertising on Snapchat, you can also choose the Lookalike Audiences feature. This is interesting if you are going to upload a customer database. With this feature, the channel ensures that similar users also see your ad.
You can target by audience, but this can be much more extensive. It is possible to target by location, interests, devices, or demographic data. This ensures that you truly reach the right people.
Besides targeting, it is also possible to start with retargeting. This is definitely recommended, as it increases the chance of conversion. By retargeting, you can show your ad to people who have previously taken action, for example, by swiping up. Since this user already knows your company, it is smart to capitalize on this. By retargeting, this user will see another ad from you, which increases the chance of success.
Outsource Snapchat advertising to ROXTAR
If you haven’t worked with Snapchat before, it can be quite challenging to advertise with it. Because there are various advertising options, it’s not self-evident that you’ll immediately understand it. Therefore, it is highly recommended to outsource Snapchat advertising to experts. ROXTAR is the right partner for this. We are happy to help you set up effective campaigns and achieve your goals. Choosing ROXTAR as your Snapchat advertising partner has several advantages. To give you a good idea of this, we list below what you can expect from us:
We believe it’s important that you also understand what we are doing. Your campaigns are in good hands with us, and we strive to make this as clear as possible for you. This way, you know what we are working on, and no ambiguities arise. Moreover, you can learn from this, which may come in handy at a later stage.
We are transparent and clear and involve you in the entire process. We do this by regularly informing you of the results through reports. Of course, we can also tell you exactly what we have done or how we will be working for you in the coming period. Achieve success with ROXTAR!
Advertising on other social media channels
Snapchat is an interesting social media channel for businesses, but it’s not the only platform worth considering if you want to advertise. Since many people use social media, it’s smart for your company to capitalize on this. Besides Snapchat, platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest can also be very beneficial for your business. The advantages of social media advertising include a large reach, the ability to target your audience precisely, the possibility of targeting and retargeting, a more personal approach, and good measurability, which allows you to continuously improve your performance.
If your company is not yet using social media advertising, it’s time for a change. To stay ahead of the competition, it’s very smart to be involved in this with your company. Don’t have time for it yourself, or don’t want to put in the effort to dive deep into it? Then outsourcing is ideal for you. ROXTAR is the right place for this. As a professional online marketing agency, we help you achieve success on social media.
Besides Snapchat advertising, we also specialize in other social media, but that’s not all we can do for your company. For example, you’ve also come to the right place for search engine optimization, search engine advertising, and web development. ROXTAR offers various online marketing services with the goal of putting your company firmly on the online map. From writing powerful SEO texts and providing link building to effective Google Ads campaigns or creating a professional website: anything is possible with us.
You can outsource one service to us, or multiple services to increase your chances of online success. Want to know more about Snapchat advertising, our services, or what we can do for you? Please contact us.
Contact us
Excited about Snapchat advertising and want to outsource it to us? Great, we’d love to get started on achieving your goals.
We are only satisfied when you are too. Contact us soon if you want to start a collaboration with us, so we can schedule a no-obligation meeting to discuss the possibilities.
You can do this by calling us at +31 850 600 870, emailing us, or filling out our contact form. Sending us a quick WhatsApp message via the WhatsApp icon at the bottom right is also possible. This allows you to send us a message quickly. We will then ensure that it is answered promptly. Interested in another online marketing service? Don’t hesitate to contact us then either.
Do you have any questions about outsourcing Snapchat advertising or another service? No problem! Feel free to ask us. We are happy to provide you with answers so you can decide if outsourcing online marketing is right for you.
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