Online Marketing for Dentists

Isn’t online marketing for dentists expensive?

Compared to most offline marketing efforts, online marketing for dentists is very affordable. Especially when you look at what it could all deliver. Just take a close look at the behavior of most patients. In many cases, entire households go to the same practice. One person convinced to register? Then there’s a good chance you don’t have one, but even two or more registrations!

Moreover, you can make it as crazy as you want. An online campaign doesn’t necessarily have to cost a lot of money. So you have control over how much you spend! In addition, building a well-functioning website involves one-time costs. Once it’s up, you’ll enjoy it for years – apart from perhaps a few small adjustments.

We know better than anyone how time-consuming executing online marketing activities can be. In addition, it also requires the necessary knowledge and expertise. Some things might seem quite simple at first glance, but they certainly aren’t! You need to know what you’re doing and why you make certain choices, otherwise there’s a good chance it will flop. Therefore, save yourself unnecessary stress, time and money by outsourcing online marketing for dentists. This way you can focus on your field of expertise and we’ll ensure that your practice is properly put on the online map!

Search Engine Optimization (SEO)

You have a beautiful website, but now it needs to be found by the public. Because what is a well-functioning website without visitors? Exactly, not much. One of the most important aspects of a good marketing strategy concerns search engine optimization, also called SEO. You could see it as a strategy with which we ensure that visitors reach your website organically. Yep, you can also ensure for free that your target audience finds your website. But then you do need to apply a number of important tactics! And we happen to know exactly which tactics these are and how to best implement them.

An extensive keyword research

By figuring out which words your target audience types when they’re looking for your services, we ensure a higher position in the search results. And the result of that… Well, you can probably guess! Exactly, a larger number of visitors to your website. You probably click on the first results on the page yourself. But which keywords can we focus on? Which ones we’ll specifically choose, we determine in consultation with you and based on an extensive analysis. However, we can already tell you that it’s very interesting for a dentist to be locally findable. Is your practice located in Utrecht? Then there’s a good chance that good visibility on the search term “dentist Utrecht” will deliver top results!

Where and how are these keywords applied?

Now that we’ve found the right keywords, the idea is of course that they’re processed in the right way. Because dental care involves many different problems that laypeople would like to know more about, maintaining a blog is the perfect way to share information and process keywords. This way you catch two birds with one stone! It’s quite an art to process the chosen keywords frequently enough, but in a natural way in the texts. The key is finding an optimal balance between high frequency and good readability. Fortunately, our team is bursting with word wizards who know exactly how to make this work!

Technical SEO

Alright, we’ve covered the content part quite extensively, but how does the SEO technology part work exactly? In principle, it speaks for itself: your website just needs to work well. This means no dead links, error messages, functionalities that don’t work and high loading times. Everything that goes against high user-friendliness should be avoided. Now that can sometimes become quite a technical story. Bringing in an expert in this field is certainly not an unnecessary luxury!

How do you build high authority?

And how about authority? Search engines find it important to present their users with reliable websites. The more reliable your website, the higher your position in the search results. But how do you ensure high reliability? This is determined among other things by the number of websites that refer to your website, also called backlinks. When another, already reliable, website refers to your website, the search engine sees this as confirmation that your website is also reliable. The art is therefore to ensure that other websites will refer to yours. And we happen to know exactly how to handle that job!

Professional web design

Don’t you have a website yet? Or do you have a website, but it’s not very professionally set up? A very important part of online marketing for dentists is the presence of a well-functioning website. Think about when you go looking for a service, like a hairdresser or plumber. What do you do first when you don’t know which provider you want to choose? Exactly, you start googling. The first option you look at is a professional-looking, well-functioning website. The second option, however, is a website where everything is jumbled together and many functionalities don’t work. There’s a good chance you’ll consider the company of the second option as less reliable and choose the first option.

Why is a professional website so important?

This is how your target audience also makes a choice when they go looking for a dental practice. In addition, it’s important to consider what people value nowadays. Think for example of the possibility to quickly and easily schedule an appointment and contact for questions. A good website therefore not only increases your reliability, but also offers a bit of service to your (potential) patients. A single link to the KNMT is – unfortunately – no longer sufficient. The solution? Have your existing or new website properly handled by a professional! And we at ROXTAR happen to have the necessary knowledge and experience to transform your website into a well-functioning masterpiece.

What does a good website look like?

A website forms the basis of a good online marketing strategy for dental practices. But what does a good and effective website look like exactly? First of all, it’s important that you know how to distinguish yourself from the competition. Why should potential patients choose you? Explain your USPs (Unique Selling Points) as clearly as possible. Moreover, it’s important to give the visitor an impression of your practice. Therefore try to avoid stock photos as much as possible. Ideally, you only use real action photos at your practice. Visitors should get a trusted feeling and have the idea that they’re in good hands, even before they’ve even set foot in the practice.

How do I ensure a good corporate identity?

We’ve now mentioned several times how important it is to create a trusted and personal appearance. But what if you have no clue about this yourself? That’s not a problem at all! You’re specialized in a completely different industry: dental care. So don’t you have a corporate identity (yet) or are you not satisfied with your current corporate identity? No stress. We have a whole team of creatives who are more than happy to roll up their sleeves to develop a unique corporate identity for you. However, the online experience of your practice goes further than just choosing beautiful colors and fonts. It’s also possible to determine a suitable tone of voice together with us, based on which our copywriters then get to work writing informative texts for your blog. Do you prefer to handle (some of) these things yourself? That’s completely fine too! As a one-stop-shop marketing agency, we’re here for you, wherever you need our expertise.

Building a website: the process

Of course, we don’t do that entirely on our own; we do need your help. How else can we convey your mission and vision? After all, it’s your practice. And just like you, your practice is unique. That’s why we’ll sit down together to determine what your website should look like, what functionalities it should have, and which content aspects are of great importance. If you already have a website, we’ll examine it closely. Where are the potential pain points, and what can be improved? Are we all clear on that? Great, then our creative designers will get to work on a unique design that perfectly matches your practice’s corporate identity. After your approval and possibly some adjustments, it’s time for the next step. Our developers will roll up their sleeves to convert the design into an actual website. All functionalities are then extensively tested, and voilà! Your website is ready to be shown to the public.

Conversion Rate Optimization (CRO)

If you’ve never heard of it, this might sound like a rather difficult term. In principle, this component isn’t entirely part of building a website, but it does come in handy later on. A conversion is the desired action a visitor takes on your website. In the case of a dental practice, this will primarily involve scheduling an appointment. Does your website not (yet) have such functionality? Then leaving contact details, for example, could be a good conversion. With Conversion Rate Optimization, we take a close look at your website. How do visitors navigate your website, and what obstacles do they encounter? How can we better organize your website so that the number of conversions will increase? Have we figured this out and implemented the adjustments? Then you can expect an increase in registrations in no time!

Search Engine Advertising (SEA)

Despite the fact that many dentists are hesitant about running Google Ads campaigns, it is still very important to pay attention to this. The number of dental practices in our country continues to grow, and there’s a good chance that new patients will choose a practice that is easy to find online. Did you know that it’s quite possible that people don’t even know your practice exists if it’s not discoverable online? That would be a real shame, wouldn’t it?! Just think how many potential patients you would miss out on. We want to prevent that, of course!

How can SEA contribute to online marketing for dentists?

With the right strategies in search engine advertising, also known as SEA, we ensure that you rank at the top of Google’s results for the most relevant search terms. As an internet user, you undoubtedly know better than anyone how often these first results are clicked. To achieve this, we first put our heads together. Which search terms are relevant for your practice? For example, are you located in Den Bosch? Then a term like “dentist Den Bosch” is most likely highly relevant to you. After extensive keyword research, we’ll jointly select the best and most relevant search terms/keywords. Great, the foundation for creating a good Google Search campaign is a fact! Now it’s time to write catchy headlines and descriptions and choose the right extensions. Ready? Let those extra registrations come in!

What works and what doesn’t work with SEA for dentists?

As described earlier, with SEA, you capitalize on the search terms your target audience enters into Google’s search bar (or any other search engines). Users who are actively looking for a (new) dentist are therefore easy to reach. Just look at the behavior of a user who wants to register with a (new) dentist. What this person is likely to type into the search bar is quite obvious. There’s a good chance it will be something along the lines of “dentist [city name]”. Possibly with additional keywords such as “register” or “check-up” or “make an appointment”. The user will then compare the different results and make a choice.

When it comes to a more complex treatment, such as a root canal, it becomes a bit trickier. In such cases, users often look for information about the problem in question. So, there are many clicks, but not much contact is made. On the other hand, advertising for emergency treatments works very well. People want to be helped as quickly as possible and look for the first best option where they can go. Think, for example, of toothache, fallen crowns, or broken teeth. However, keep in mind that in this case, you must be quickly available, otherwise such an advertisement can be counterproductive.

Other forms of SEA

Moreover, appearing higher in Google’s search results is not the only form of SEA. For example, you can also have your ads appear on Google’s partner websites in the form of a banner. Perhaps not with the direct intention of increasing registrations, but this is the ideal way to gain more brand awareness! For example, imagine a beautiful banner of your practice on YouTube, shown only to your target audience. There’s no doubt that people will remember your company name! Curious about the other possibilities and would you like to know if they are also relevant for your online marketing strategy? You can always contact us without obligation!

Social Advertising

It might not be the very first thing you think of when talking about online marketing for dentists, but social advertising can certainly contribute positively to your online visibility. Nowadays, we are almost bombarded with all the advertisements we encounter not only on the street but also on our phones, laptops, computers, and tablets. Creating a real experience therefore goes much further than just the oral care experience offered in your practice. Now, communicating offers and such will be difficult in your industry, especially since fixed prices are often used. But this is certainly not the only thing social advertising is good for!

How can social advertising be used for dentists?

Social advertising may not immediately show a huge increase in registrations, but it can provide a significant boost to your brand awareness. Create content that your target audience is looking for, such as tips for dental care and preventive checks to avoid recurring complaints. Does the online public consider you an expert in oral care? Then that will also be the case in reality! A good reputation is half the battle, even when you’ve gained that good reputation online. Want to know more about the possibilities and different platforms that can be effective for your practice? Feel free to contact us, and we’ll be happy to help you further!

Email Marketing

It is now clear that online marketing for dentists makes a positive contribution when it comes to recruiting new patients. But existing patients also deserve the necessary attention! After all, it’s important that they remain patients. You achieve this, of course, by offering high-quality service, but online aftercare also contributes to this. And how do you do that more effectively and personally than through email marketing? Yep, you don’t! Email marketing is the ideal way to keep your existing patient base informed of important updates and to provide them with the right aftercare.

What exactly does this look like?

Nowadays, all online possibilities make it even easier to extend your service beyond the treatment. For example, consider a personalized email sent a week after the treatment, asking the patient how they are doing? This way, you show that you care about the patient, that you haven’t forgotten them, and you offer them the no-obligation opportunity to return (in case they are still experiencing discomfort). This increases the chance that they will visit again because the complaints have not yet been fully resolved. Moreover, email marketing is not only ideal for aftercare but also comes in handy between treatments. For example, in the case of a treatment plan, where a follow-up of appointments and any tips and advice can be clearly communicated to the patient.

Does sending such emails not take an enormous amount of time?

This is a logical question, but fortunately, nothing could be further from the truth! Nowadays, there are countless software programs that allow you to quickly and easily set up an email flow. With such a program, you create a fixed email template that is automatically filled with specific patient data. This way, you can stay involved with patients quickly and efficiently, and in principle, you only need to create a few good emails once! Ideal, right? Of course, you don’t have to do all that on your own, and our team of experienced marketing specialists is ready to support you throughout the entire process! Curious about what that looks like exactly? Feel free to contact us without obligation to discuss the possibilities.

Google My Business

Nowadays, the experience of a service no longer takes place only in reality, but also online. It actually starts with gathering information and making an appointment (online). Your website is therefore the center of the online oral experience for your (potential) patients. But how do you ensure – in addition to SEO, SEA, and other forms of advertising – that people can find your website? Think about how you would proceed if you were looking for a physiotherapist or hairdresser near you, for example. Do you live in The Hague? Then there’s a good chance you’ll Google “physiotherapist The Hague”. You’ve probably come across it: the list of relevant businesses that appears when you perform such a local search. When you click on it, you get a nice overview of all relevant businesses nearby with a location on Google Maps. This is called local SEO. Got it? Great, because that’s where Google My Business comes into play.

What exactly is Google My Business?

Okay, we just talked about the list of relevant businesses that pops up when you perform a local search. By that, we mean a search specifically aimed at a certain area, city, town, etc. You can imagine how useful it is when your business is on that list: it makes it easier for users to find you. But Google My Business is much more than that! When you search for a specific business, you often see a box with business information appear on the right side of the search results. Think of the address, opening hours, contact details, a link to the website, and reviews. This is your unique Google My Business profile! Besides being easier to find locally, you also offer an extra piece of service to users this way. Important information can be displayed directly in this box, without people having to visit your website first.

What possibilities does Google My Business offer?

Have you created a Google My Business profile? Then it’s important to fill it out as completely as possible! That, of course, starts with the name of your practice, the address, and contact details. You can also add photos of your practice and staff. Ideal for giving potential patients an impression! Moreover, it also contributes positively to the reliability of your business. An extra handy feature is that you can link it to Google Maps. This way, users can see how to get to your practice with one click. With the navigation buttons, you ensure that users can navigate, label, call, or visit your website in no time. Add informative updates by placing them under the “posts” section, provide a clear overview of your opening hours, indicate under “products” which treatments you perform, and show through “reviews” how other patients experience your service. Finally, under the “about” section, you can add a detailed description of your practice and answer user questions.

Google My Business for your practice?

As you may have already realized, a Google My Business profile is truly indispensable for the online marketing strategy for dentists. After all, it not only contributes to better local discoverability but also offers extra service and user-friendliness to (potential) patients. Users can see at a glance your opening hours, how to reach you, where you are located, what your practice looks like, which treatments you perform, and how others have experienced your service. Curious and want to know more about the positive contribution Google My Business can make to your practice? Feel free to contact us without obligation to discuss the possibilities!

Optimization of existing data

Did you know that a new website can not only be beneficial for your (potential) patients but also for yourself? As mentioned earlier, modern functionalities offer the perfect opportunity to increase user-friendliness. Consider, for example, online appointment scheduling with the choice of different treatments, dates, and times. Absolutely great for the patient, but also for you! Such a functionality also provides you with insight into a complete overview of all types of treatments scheduled for a specific day. The result? Even more efficient work and ensuring that your patients can be helped even better – and faster!

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