Online Marketing for Dentists

Do you want to attract more patients to your dental practice?ROXTAR helps you with SEO, Google & Social Ads and smart automations that deliver immediate results. Then online marketing for dentists is a good idea. Schedule a free marketing call for dental practices or receive a no-obligation growth plan for your practice

Want to get the most out of your online marketing without spending a lot of time and/or unnecessary money? Outsourcing online marketing is an ideal solution for most dentists! This way you can work on what you are good at without any worries and achieve results quickly. As an online marketing agency with a double dose of knowledge, experience and expertise, we are happy to help you grow your dental practice.

Nowadays, online marketing should no longer be missing from your marketing strategy. Your online presence is the calling card of your dental practice. Recruiting patients through offline marketing, such as posters and flyers, is no longer enough. The audience wants to be stimulated. And what better way to do this than through the platforms where people are today? Instagram, TikTok, Facebook, Google… We can no longer avoid it. Totally fantastic, right?!This offers you the opportunity to reach the target group in one go. But of course you have to do it right. No idea where to start? No problem! That’s where ROXTAR comes into play.

When creating a website, it is important that it is stylish, fast and converts well. Perhaps even more important is that the web design suits you well.A design that conveys the values ​​of your company and of which you can be proud.

With the many dental practices in our country, not every dentist has as many patients as he or she would like. Looking for the ideal way to get more people to choose your practice? Using various online marketing techniques, we can work together to ensure that your patient base skyrockets in no time! But how?!This can be done in various ways. From building a perfectly functioning website to setting up online campaigns and achieving good findability: ROXTAR is at home in all markets. Receive more relevant leads? Check.A higher number of visitors to your website? Check. Want to realize a (more modern) online presence? Double check. We are there for you from start to finish. Want to know more? On this page you can read all about why online marketing for dentists can be an ideal solution!

Compared to most offline marketing communications, online marketing for dentists is very beneficial. Especially when you look at what it could yield. Just take a close look at the behavior of most patients. In many cases, entire households go to the same practice. Convinced one person to register? Then there is a good chance that you have received not one, but even two or more registrations! Moreover, you can make it as crazy as you want. An online campaign does not necessarily have to cost a lot of money. So you have control over how much you spend! In addition, there are one-off costs associated with having a well-functioning website built. Once it is installed, you will enjoy it for years to come, apart from a few minor adjustments at most.

We know better than anyone how time-consuming carrying out online marketing activities can be. In addition, it also requires the necessary knowledge and expertise. Some things may seem quite simple at first, but they certainly aren’t!You have to know what you are doing and why you are making certain choices, otherwise there is a good chance that it will flop. Therefore, save yourself unnecessary stress, time and money by outsourcing online marketing for dentists. This way you can focus on your field and at the same time we ensure that your practice is well placed on the online map!

You have a beautiful website, but now it still has to be found by the public. Because what is a well-functioning website without visitors? Right, not much. One of the most important aspects of a good marketingSearch Engine Optimization (SEO)engine optimization, also known as SEO.You could see it as a strategy with which we ensure that visitors arrive on your website organically. Yep, you can also ensure that the target group finds your website for free. But then you have to use some important tactics! And let us know exactly what these tactics are and how you can best implement them.

By figuring out which words your target group types when they are looking for your services, we ensure a higher position in the search results. And the consequence of that… Well, you can probably guess that! That’s right, a larger number of visitors to your website. After all, you most likely click on the first results on the page. But which keywords can we focus on? We will determine which one we will specifically choose in consultation with you and based on an extensive analysis. However, we can already tell you that it is very interesting for a dentist to be found locally. Is your practice located in Utrecht? Then there is a good chance that good findability for the search term “dentist Utrecht” will give you top results!

Now that we have found the right keywords, it is of course the intention that they are processed correctly. Because oral care involves many different problems that laypeople would like to know more about, keeping a blog is the perfect way to share information and process keywords. This way you immediately kill two birds with one stone! It is still a small work of art to incorporate the selected keywords into the texts frequently enough, but naturally. The key is to find an optimal balance between high frequency and good readability. Luckily, our team is full of word magicians who know exactly how to make this happen!

Alright, we have now covered the content piece quite extensively, but how exactly does the SEO technique work? In principle it is quite self-explanatory:Technical SEOis that your website works well. This means no dead links, error messages, functionalities that don’t work and a high loading time. Anything that prevents high user-friendliness should be avoided. Now that can sometimes become quite a technical story. Hiring an expert in this field is certainly not an unnecessary luxury!

And what about the authority? Search engines find it important to present their users with reliable websites. The more reliable your website, the higher your position in the search results. But how do you ensure high reliability? This is determined, among other things, by the number of websites that refer to your website, also known as backlinks. When another, already reliable, website refers to your website, the search engine sees this as confirmation that your website is also reliable. So the trick is to ensure that other websites will link to yours. And let us know exactly how to get that job done!

Don’t have a website yet? Or do you have a website, but it is not very professionally designed?A very important part of online marketing for dentists is the presence of a well-functioning website. Check yourself when looking for a service, such as a hairdresser or plumber. What do you do first if you don’t yet know which provider you want to choose? Right, you’re googling. The first option you look at is a professional-looking, well-functioning website. The second option, however, concerns a website where everything is all mixed up and many functionalities do not work. There is a good chance that you will consider the company of the second option as less reliable and choose the first option.

In this way, your target group also makes a choice when they look for a dental practice. In addition, it is important to take into account what people value today. For example, consider the option to quickly and easily schedule an appointment and contact us with questions.A good website not only increases your reliability, but also offers a service to your (potential) patients.A single link to the KNMTHome– unfortunately – no longer sufficient. The solution? Have your existing or new website taken care of by a professional! And let us at ROXTAR have the necessary knowledge and experience to transform your website into a well-functioning beauty.

A website is the basis of a good online marketing strategy for dental practices. But what exactly does a good and effective website look like? Firstly, it is important that you distinguish yourself from the competition. Why should potential patients choose you? Highlight your USPs (Unique Selling Points) as clearly as possible. Moreover, it is important to give the visitor an impression of your practice. Therefore, try to avoid Stock photos as much as possible. Ideally, you only use real action photos in your practice. Visitors should get a feeling of familiarity and the idea that they are in good hands, even before they have even taken a step into the practice.

We have already mentioned several times how important it is to create a familiar and personal appearance. But what if you haven’t eaten any of this yourself? That’s not a bad thing at all! After all, you specialize in a completely different sector: oral care. So you don’t have a corporate identity (yet) or are you not satisfied with your current corporate identity? No stress. We have a whole team of creative people who are more than happy to roll up their sleeves to develop a unique corporate identity for you. However, the online experience of your practice goes further than just choosing beautiful colors and fonts. This also makes it possible to determine a suitable tone of voice together with us, based on which our copywriters will then start writing informative texts for your blog. Would you rather handle (some of) these things yourself? Then that’s absolutely fine! As a one-stop-shop marketing agency, we are there for you, wherever you need our expertise.

Of course, we cannot do this completely on our own, as we do need your help. How else can we convey your mission and vision? After all, it is your practice. And just like you, your practice is also unique. That is why we sit down together to determine what your website should look like, what functionalities it should have and which substantive aspects are of great importance. If you already have a website, we will take a close look at it. What are the possible pain points and what could be improved? Have we all agreed on that? Great, then our creative designers will work on a unique design that perfectly matches the corporate identity of your practice. After your approval and possibly a number of adjustments, it is time for the next step. Our developers roll up their sleeves to convert the design into an actual website. All functionalities are then extensively tested and voilà!Your website is ready to be shown to the public.

If you have never heard of it before, it may seem like a rather difficult term. In principle, this part is not entirely part of building a website, but it will come in handy at a later time.A conversion is the desired action that a visitor performs on your website. In the case of a dental practice, this will mainly concern scheduling an appointment. Does your website not (yet) have such functionality? Then, for example, leaving contact details could be a good conversion. At Conversion Optimization we examine your website extensively. How do visitors move through your website and what problems do they encounter? How can we better organize your website so that the number of conversions will increase? Have we figured this out and made the adjustments? Then you can expect an increase in the number of registrations in no time!

Despite the fact that many dentists are reluctant to run Google Ads campaigns, it is still very important to pay attention to this. The number of dental practices in our country continues to grow, and there is a good chance that new patients will choose a practice that can be easily found online. Did you know that it could well be the case that people don’t even know about the existence of your practice if it cannot be found online? That would be a real shame, wouldn’t it?!Just think of how many potential patients you would miss. Of course we want to prevent that!SEO technique KNMT

With the help of the right strategies in theSearch engine advertising – SEAengine advertising, also known as SEA, we ensure that you appear at the top of the results on Google for the most relevant search terms. As an internet user, you know better than anyone how often these first results are clicked on. To achieve this, we first put our heads together. Which search terms are relevant to your practice? For example, are you located in Den Bosch? Then a term like “dentist Den Bosch” is most likely very relevant to you. After extensive keyword research, we jointly select the best and most relevant search terms/words. Great, the basis for creating a good Google Search campaign is a fact! Then now it’s time to write catchy headlines and descriptions and choose the right extensions. Ready? Keep those extra registrations coming!

As described earlier, with SEA you respond to the search terms that your target group enters in the Google search bar (or any other search engines).Users who consciously look for a (new) dentist are therefore easy to reach. Just look at the behavior of a user who wants to register with a (new) dentist. What this person is probably typing into the search bar is pretty self-explanatory. Chances are this will be something along the lines of “dentist [city name]”.Possibly with additional keywords such as “register” or “check” or “make an appointment”.The user will then compare the different results and make a choice. When it comes to a more complex treatment, such as a root canal treatment, things become a little more difficult. In such cases, users often look for information about the problem in question. So there is a lot of clicking, but not much contact is made. On the other hand, advertising for emergency treatments works very well. After all, people want to be helped as quickly as possible and are looking for the first best option they can turn to. Consider, for example, toothache, fallen crowns or broken teeth. However, keep in mind that in this case you must be available quickly, otherwise such an advertisement could be counterproductive.

By the way, appearing higher in Google search results is not the only form of SEA.For example, you can also have your advertisements appear on Google partner websites in the form of a banner. Perhaps not with the direct intention of increasing the number of registrations, but this is the ideal way to gain more brand awareness! For example, consider a beautiful banner for your practice on YouTube, which is only shown to your target group. No doubt about whether people will remember your company name! Curious about the other options and would you like to know whether they are also relevant to your online marketing strategy? You can always contact us without obligation!

It may not be the first thing you think of when you talk about online marketing for dentists, but social advertisingSocial media advertisingcontribute positively to your online visibility. Nowadays we are just shy of being bombarded with all the advertising we encounter not only on the street, but also on our phones, laptops, computers and tablets. Creating a real experience goes a lot further than just the oral care experience offered in your practice. Communicating offers and the like will now be difficult in your industry, especially because fixed prices are often used. But this is certainly not the only thing social advertising is good for!

Social advertising may not immediately show a huge increase in the number of registrations, but it can provide a significant boost to your brand awareness. Provide content that your target group is waiting for, such as tips for caring for your teeth and preventive checks to prevent recurring complaints. Does the online audience consider you an expert in oral care? Then that will also be the case in reality!A good name is half the battle, even if you have acquired that good name online. Would you like to know more about the possibilities and different platforms that can be effective for your practice? Contact us without obligation and we will be happy to help you!

It is now clear that online marketing for dentists makes a positive contribution when it comes to recruiting new patients. But existing patients also deserve the necessary attention! After all, it is important that they remain patients. You do this of course by offering a high-quality service, but online after care also contributes to this. And how do you do that more effectively and personally than through email marketing? Yep,Email marketingmarketing is the ideal way to keep your existing patient base informed of important updates and to provide the right aftercare.

Nowadays, all the online options make it even easier to extend your service beyond the treatment. For example, consider a personalized email that is sent a week after the treatment, in which you ask the patient how he or she is doing? This way you show that you care about the patient, you have not forgotten them and you offer them the option to come back without obligation (in case they are still bothered by something).This increases the chance that they will visit again, because the complaints have not yet been completely resolved. By the way, email marketing is not only ideal for aftercare, but it is also useful between treatments. For example, in the case of a treatment process, where follow-up of appointments and any tips and advice can be clearly communicated to the patient.

This is a logical question, but fortunately nothing could be further from the truth! Nowadays there are countless software programs that allow you to quickly and easily set up an e-mail flow. Using such a program, you ensure a fixed design of an email that is automatically filled in with data from a specific patient. This way you can stay involved with patients quickly and efficiently and in principle you only have to compose a number of good emails once! Ideal, right? Of course, you don’t have to do all of this on your own and our team of experienced marketing specialists is ready to support you throughout the entire process! Curious what exactly that looks like? Contact us without obligation to discuss the possibilities.

Nowadays, the experience of a service is no longer only in reality, but also online. So it actually starts with gathering information and making an appointment (online).Your website is therefore the center of the online oral experience of your (potential) patients. But how do you ensure – in addition to SEO, SEA and other forms of advertising – that people can find your website? Find out for yourself how to proceed if, for example, you are looking for a physiotherapist or hairdresser in your area. Do you live in The Hague? Then there is a good chance that you will google “physiotherapist The Hague”.You’ve probably come across it before: the list of relevant companies that appears when you perform a local search. When you click on it, you get a nice overview of all relevant companies in the area with a location on Google Maps. This is called local SEO.Got it? Great, because that’s where Google My Business comes into play.search engine advertisingsocial advertising Email marketinglocal SEOGooglelocal seoBusinessGoogle my business

Okay, we were just talking about the list of relevant companies that pops up when you perform a local search. By this we mean a search that is specifically aimed at a certain area, city, village, etc. You can imagine how useful it is if your company is in that list: users can find you more easily this way. But Google My Business is much more than that! When you search for a specific company, you will often see an area with company information appear on the right side of the search results. For example, consider the address, opening hours, contact details, a link to the website and reviews. This is your unique Google My Business profile! Besides the fact that you can be found more easily locally, you also offer an extra service to users in this way. You can display important information directly in this box, without people having to visit your website first.

Have you created a Google My Business profile? Then it is important to complete this as completely as possible! This of course starts with the name of your practice, address and contact details. You can also add photos of your practice and staff. Ideal to give potential patients an impression! Moreover, it also contributes positively to the reliability of your company. It is extra useful that you can create a link with Google Maps. This way, users can see how they can get to your practice at the touch of a button. Using the navigation buttons you ensure that users can navigate, label, call or visit your website in an instant. Add informative updates by placing this under the heading “posts”, provide a clear overview of your opening hours, indicate which treatments you perform under “products” and show how other patients experience your service through “reviews”.Finally, under the heading “about” you can add a detailed description of your practice and answer questions from users.

As you may have already realized, a Google My Business profile should not be missing from the online marketing strategy for dentists. After all, it not only contributes to better local findability, but in this way you also offer extra service and user-friendliness to (potential) patients. Users can see in one overview what your opening hours are, how they can reach you, where you are located, what your practice looks like, what treatments you perform and how others have experienced your service. Curious and want to know more about the positive contribution that Google My Business can make for your practice? Please contact us without obligation to discuss the options with us!

Did you know that a new website can not only be beneficial for your (potential) patients, but also for you? As mentioned earlier, modern functionalities offer the perfect opportunity to increase user-friendliness. For example, consider scheduling appointments online with a choice of different treatments, dates and times. Totally great for the patient, but also for you! Such functionality also ensures that you gain insight into a complete overview of all types of treatments that are planned for a specific day. The result? Be able to work even more efficiently and ensure that your patients are treated even better – and faster!– can be helped.

Are you a dentist and/or do you have a dental practice and are you looking for the perfect way to put your company on the map? Please contact us today to schedule an appointment! Our team of experienced experts is happy to sit down with you to see what could possibly be improved. Whether you need search engine optimization, a new website, email marketing, online advertising or a combination of these things: ROXTAR is the right place for you. No fiddling with different parties who all have to maintain the same corporate identity, but one point of contact who supports you in all activities. Moreover, with us you are 100% sure of quality and transparency. So don’t wait any longer and schedule an appointment today. And who knows, we may start working on your unique marketing strategy next week!