Online marketing for dentists

Online marketing for dental practices is about one thing: new patients who register, not visitors. The work lies in local findability, a complete Google Business Profile and a separate page per treatment, so that someone searching for “implant” or “emergency care” ends up with you instead of the practice down the road.

Want to attract more patients to your dental practice? ROXTAR helps you with SEO, Google & Social Ads and smart automations that deliver results directly. Then online marketing for dentists is a good idea.

Plan a free marketing conversation for dental practices or receive a growth plan for your practice with no obligation.

Getting the most out of your online marketing without spending a lot of time and/or unnecessary money on it yourself? Outsourcing online marketing is an ideal solution for most dentists. That way you can get to work carefree on what you are good at and achieve fast results. As an online marketing agency with a double dose of knowledge, experience and expertise, we are more than happy to help you grow your dental practice.

These days online marketing may no longer be missing from your marketing strategy. Your online presence is, after all, the calling card of your dental practice. Recruiting patients through offline marketing, such as posters and flyers, is no longer enough. The public wants to be engaged. And where better than through the platforms where people are found these days? Instagram, TikTok, Facebook, Google… we are inseparable from them. Wonderful, right? This offers you the chance to reach your target audience in one go. But of course you have to do it well. No idea where to start? No problem. That is exactly where ROXTAR comes into play.

When building a website it is important that it is stylish, fast and converts well. Perhaps even more important is that the web design suits you. A design that conveys the values of your business and that you can be proud of.

With the many dental practices in our country, not every dentist has as many patients as they would like. Looking for the ideal way to get more people to choose your practice? With the help of various online marketing techniques we can make sure your patient base shoots up in no time. But how? That can be done in various ways. From building a perfectly working website to setting up online campaigns and achieving good findability: ROXTAR is a jack of all trades. Receive more relevant leads? Check. A higher number of visitors on your website? Check. Achieve a (more modern) online presence? Double check. From start to finish we are here for you. Want to know more? On this page you read everything about why online marketing for dentists can be an ideal solution.

If you work in healthcare, advertising rules apply that most marketing agencies have never heard of. What is and is not allowed we have worked out under marketing in healthcare.

Compared to most offline marketing, online marketing for dentists is very cost-effective. Certainly if you look at what it could deliver. Take a good look at the behaviour of most patients. In many cases entire households go to the same practice. Convince one person to register? Then there is a good chance you have not one but even two or more registrations.

Moreover, you can make it as big as you want. An online campaign does not necessarily have to cost a lot of money. So you have it in your own hands how much you spend. In addition, having a well-working website built involves one-off costs. Once it is up, you enjoy it for years, apart from at most a few small adjustments.

We know better than anyone how time-consuming carrying out online marketing activities can be. It also requires the necessary knowledge and expertise. Some things may seem fairly simple at first sight, but they certainly are not. You have to know what you are doing and why you make certain choices, otherwise there is a good chance it flops. So save yourself unnecessary stress, time and money by outsourcing online marketing for dentists. That way you can focus on your field and we at the same time put your practice properly on the online map.

You have a beautiful website, but now it still has to be found by the public. Because what is a well-functioning website without visitors? Right, not much. One of the most important aspects of a good marketing strategy is search engine optimization, also called SEO. You could see it as a strategy with which we make sure visitors reach your website organically. Yes, you can also make the target audience find your website for free. But then you do have to apply a number of important tactics. And we happen to know exactly which tactics these are and how you can best implement them.

By figuring out which words your target audience types in when they are looking for your services, we achieve a higher position in the search results. And the consequence of that… well, you can probably guess. Right, a larger number of visitors on your website. After all, you most likely click the first results on the page yourself too. But which keywords can we focus on? Which ones we choose specifically we determine in consultation with you and on the basis of an extensive analysis. However, we can already tell you that for a dentist it is very interesting to be locally findable. Is your practice based in Utrecht? Then there is a good chance that good findability for the search term “dentist Utrecht” delivers top results.

Now that we have found the right keywords, of course the intention is still that they are incorporated in the right way. Because in dental care many different issues occur that laypeople would like to know more about, keeping a blog is the perfect way to share information and incorporate keywords. That way you catch two birds with one stone. It is quite a little work of art to incorporate the chosen keywords frequently enough, but in a natural way, into the texts. The key is finding an optimal balance between a high frequency and good readability. Fortunately our team is bursting with word wizards who know exactly how to get this done.

Alright, we have now covered the content part fairly extensively, but how exactly does the SEO technology part work? In principle it speaks fairly for itself: the intention is simply that your website works well. This means no dead links, error messages, functionalities that do not work and a high loading time. Everything that counteracts high user-friendliness should be avoided. Now that can sometimes become a rather technical story. Bringing in an expert in this field is therefore certainly no unnecessary luxury.

And what about authority? Search engines find it important to present their users with reliable websites. The more reliable your website, the higher your position in the search results. But how do you ensure high reliability? This is determined among other things by the number of websites that refer to your website, also called backlinks. When another, already reliable, website refers to your website, the search engine sees this as a confirmation that your website is reliable too. So the art is to make sure other websites will refer to yours. And we happen to know just how to get that job done.

Do you not have a website yet? Or do you have a website, but is it not very professionally set up? A very important part of online marketing for dentists is the presence of a well-functioning website. Just think about it for yourself when you are looking for a service, such as a hairdresser or plumber. What do you do first when you do not yet know which provider to choose? Right, you start googling. The first option you look at is a professional-looking, well-working website. The second option, however, is a website where everything is scattered around and many functionalities do not work. There is a good chance you consider the company of the second option less reliable and choose the first one.

So your target audience also makes a choice when they are looking for a dental practice. In addition it is important to take into account what people value these days. Think for example of the option to schedule an appointment quickly and easily and to get in touch with questions. A good website therefore not only increases your reliability, but also offers a bit of service to your (potential) patients. A single link to the KNMT is, unfortunately, no longer enough. The solution? Having your existing or new website properly worked on by a professional. And we at ROXTAR happen to have just the knowledge and experience in our pocket to transform your website into a well-functioning gem.

A website forms the basis of a good online marketing strategy for dental practices. But what exactly does a good and effective website look like? Firstly, it is important that you know how to distinguish yourself from the competition. Why should potential patients choose you? Highlight your USPs (Unique Selling Points) as clearly as possible. Moreover, it is important to give the visitor an impression of your practice. So try to avoid stock photos as much as possible. Ideally you use only real action photos at your practice. Visitors have to get a trusted feeling and the idea that they are in good hands, even before they have set foot in the practice at all.

We have now mentioned a number of times how important it is to create a trusted and personal image. But what if you have no clue about this yourself? That is not a problem at all. After all, you are specialized in a completely different field: dental care. So do you not have a house style (yet) or are you not satisfied with your current house style? No stress. We have a whole team of creatives who are more than happy to roll up their sleeves to develop a unique house style for you. The online experience of your practice, however, goes further than just picking nice colours and fonts. It is also possible to determine a fitting tone of voice together with us, on the basis of which our copywriters then get to work writing informative texts for your blog. Would you rather pick up (some of) these things yourself? Then that is also perfectly fine. As a one-stop-shop marketing agency we are here for you, whatever you need our expertise for.

Of course we do not do that entirely on our own, because we do need your help. How else can we convey your mission and vision? After all, it is your practice. And just like you, your practice is unique too. That is why we sit down together to determine how your website should look, which functionalities it should have and which substantive aspects are of great importance. If you already have a website, we take a good look at it. Where are any pain points and what can be better? Are we all clear on that? Great, then our creative designers get to work on a unique design that fits perfectly with the house style of your practice. After your approval and possibly a few adjustments, it is time for the next step. Our developers roll up their sleeves to turn the design into an actual website. All functionalities are then extensively tested and voila! Your website is ready to be shown to the public.

If you have never heard of it, this might come across as a rather tricky term. In principle this part does not entirely belong to building a website, but it does come in handy at a later moment. A conversion is the desired action that a visitor carries out on your website. In the case of a dental practice this will mainly concern scheduling an appointment. Does your website not have such a functionality (yet)? Then leaving contact details, for example, could be a good conversion. With Conversion Optimization we take an extensive look at your website. How do visitors move through your website and where do they possibly run into trouble? How can we set up your website in such a way that the number of conversions shows an upward trend? Once we have figured this out and implemented the adjustments? Then you can expect a rise in the number of registrations in no time.

Despite the fact that many dentists are reluctant about running Google Ads campaigns, it is nevertheless very important to pay attention to this. The number of dental practices in our country keeps growing, and there is a good chance that new patients will choose a practice that is easy to find online. Did you know that it could well be the case that people do not even know your practice exists when it is not findable online? That would be a real shame. Think about how many potential patients you would miss out on. Of course we want to prevent that.

With the help of the right strategies in the field of search engine advertising, also called SEA, we make sure you appear at the top of the results on Google for the most relevant search terms. As an internet user you surely know better than anyone how often these first results are clicked. To achieve this, we first put our heads together. Which search terms are relevant for your practice? Are you based in Den Bosch, for example? Then a term like “dentist Den Bosch” is most likely mega relevant for you. After extensive keyword research we pick out the best and most relevant search terms together. Great, the basis for creating a good Google Search campaign is a fact. Then it is now time for writing catchy headings and descriptions and choosing the right extensions. Ready? Bring on those extra registrations.

As described earlier, with SEA you respond to the search terms your target audience enters in the Google search bar (or any other search engines). Users who deliberately look for a (new) dentist are therefore easy to reach. Just look at the behaviour of a user who wants to register with a (new) dentist. What this person probably types in the search bar speaks fairly for itself. There is a good chance it will be something along the lines of “dentist [place name]”. Possibly with extra keywords such as “register” or “check-up” or “make an appointment”. The user will then compare the various results and make a choice from them.

When it concerns a more complex treatment, such as a root canal treatment, it becomes a bit trickier. In such cases users often go looking for information about the problem in question. So there is a lot of clicking, but not much contact. On the other hand, advertising for emergency treatments works very well again. After all, people want to be helped as quickly as possible and look for the first best option where they can go. Think for example of toothache, fallen-out crowns or broken teeth. Do bear in mind, however, that in this case you have to be available quickly, otherwise such an ad can be counterproductive.

Incidentally, appearing higher in the Google search results is not the only form of SEA. For example, you can also have your ads appear on Google partner websites in the form of a banner. Perhaps not with the direct intention of increasing the number of registrations, but this is the ideal way to gain more brand awareness. Think for example of a nice banner of your practice on YouTube, shown only to your target audience. No doubt about it whether people will remember your business name. Curious about the other options and would you like to know whether these are also relevant for your online marketing strategy? You can always contact us entirely without obligation.

It is perhaps not the very first thing you would think of when talking about online marketing for dentists, but social advertising can certainly contribute positively to your online visibility. Nowadays we are almost bombarded with all the advertising we encounter not only on the street, but also on our phones, laptops, computers and tablets. Creating a real experience therefore goes a lot further than just the dental care experience offered in your practice. Now, communicating offers and the like will be difficult in your sector, especially because a lot is done with fixed prices. But this is certainly not the only thing social advertising is good for.

Social advertising may not immediately show an enormous rise in the number of registrations, but it can provide a considerable boost to your brand awareness. Provide content that your target audience is waiting for, such as tips for taking care of your teeth and preventive checks to avoid recurring complaints. Does the online audience consider you an expert in the field of oral care? Then in reality that will be the case too. A good name is half the work, even when you have gained that good name online. Want to know more about the options and various platforms that can be effective for your practice? Contact us entirely without obligation and we will gladly help you further.

That online marketing for dentists makes a positive contribution when it comes to recruiting new patients is by now clear. But existing patients deserve the necessary attention too. After all, it is important that they remain patients as well. You do this of course by offering a high-quality service, but online after care contributes to this too. And how do you do that more effectively and more personally than through email marketing? Yep, you do not. Email marketing is the ideal way to keep your existing patient base informed of important updates and provide them with the right aftercare.

Nowadays, thanks to all the online options, it is even easier to extend your service to beyond the treatment. Think for example of a personalized email sent a week after the treatment, in which you ask the patient how they are doing. This way you show that you care about the patient, that you have not forgotten them and you offer them the no-obligation option to come back (in case they still have trouble somewhere). This increases the chance that they come by again, because the complaints have not yet been fully resolved after all. Incidentally, email marketing is not only ideal for aftercare, but also comes in handy between treatments. For example in the case of a treatment plan, where a follow-up of appointments and any tips and advice can be clearly communicated to the patient.

This is a logical question, but fortunately nothing is less true. Nowadays there are countless software programs with which an email flow can be set up quickly and easily. With the help of such a program you create a fixed set-up of an email that is automatically filled in with data of a specific patient. That way you can stay involved with patients quickly and efficiently and in principle only have to compose a number of good emails once. Ideal, right? Of course you do not have to do all that on your own and our team of experienced marketing specialists is ready to support you throughout the entire process. Curious what that looks like exactly? Contact us entirely without obligation to discuss the options.

Nowadays the experience of a service is no longer only in reality, but also online. It actually already starts with gathering information and making an appointment (online). Your website therefore forms the centre of the online oral experience of your (potential) patients. But how do you make sure, besides SEO, SEA and other forms of advertising, that people can find your website? Just consider for yourself how you go about it when you are looking for a physiotherapist or hairdresser near you, for example. Do you live in The Hague? Then there is a good chance you google “physiotherapist The Hague”. You have probably come across it: the list of relevant businesses that appears when you carry out such a local search. When you click on it, you get a nice overview of all relevant businesses in the area with a location on Google Maps. This is called local SEO. Got it? Great, because that is where Google My Business comes into play.

Okay, we were just talking about the list of relevant businesses that pops up when you carry out a local search. By that we mean a search that is specifically aimed at a certain area, city, town, etc. You can probably imagine how handy it is when your business is on that list: users can find you more easily that way. But Google My Business is much more than that. When you go looking for a specific business, you often see a box with business information appear on the right-hand side of the search results. Think for example of the address, the opening hours, contact details, a link to the website and reviews. This is your unique Google My Business profile. Besides the fact that you can be found locally more easily, this way you offer users an extra bit of service. You can show important information directly in this box, without people first having to visit your website.

Have you created a Google My Business profile? Then it is important to fill it in as completely as possible. That starts of course with the name of your practice, the address and contact details. You can also add photos of your practice and staff. Ideal for giving potential patients an impression in advance. Moreover, it also contributes positively to the reliability of your business. Extra handy is that you can make a connection with Google Maps. That way users can see with one press of a button how to get to your practice. With the help of the navigation buttons you make sure users can navigate, label, call or visit your website in a jiffy. Add informative updates by placing these under the heading “posts”, provide a clear overview of your opening hours, show under “products” which treatments you carry out and use “reviews” to show how other patients experience your service. Finally, under the heading “about” you can add an extensive description of your practice and answer questions from users.

As you may have realized by now, a Google My Business profile really cannot be missing from the online marketing strategy for dentists. After all, it not only contributes to better local findability, but this way you also offer extra service and user-friendliness to (potential) patients. Users see in one overview what your opening hours are, how they can reach you, where you are based, what your practice looks like, which treatments you carry out and how others have experienced your service. Curious and want to know more about the positive contribution Google My Business can make for your practice? Contact us entirely without obligation to go through the options with us.

Did you know that a new website can be beneficial not only for your (potential) patients, but also for yourself? As mentioned earlier, modern functionalities offer the perfect opportunity to increase user-friendliness. Think for example of scheduling appointments online with a choice of various treatments, dates and times. Wonderful for the patient, but also for you. Such a functionality also gives you insight into a complete overview of all types of treatments scheduled on a specific day. The result? Being able to work even more efficiently and ensuring that your patients can be helped even better, and faster.

How do I get more patients as a dentist?

Almost all new patients come in locally, so start with your Google Business Profile with correct details and recent reviews. State clearly on your site whether you accept new patients, because that is the first question someone has. Uncertainty about that costs you enquiries directly.

Does advertising work for a dental practice?

Especially if you lift a registration freeze or open a new location, because then you want to be visible quickly. For a full practice, advertising delivers little. If you are full, put your budget into retaining patients rather than recruiting new ones.

How do I deal with a bad review?

Respond calmly, publicly and without substantive details about the treatment, because you have professional confidentiality. Offer to solve it by phone. Future patients mainly read how you respond, and a neat response weighs more heavily than the complaint itself.

Should I put my rates on the website?

Dental rates are largely legally fixed, so you do not distinguish yourself on them. Referring to the official rate list and explaining what a treatment involves gives more reassurance than a price list. People mainly look for certainty here, not the lowest price.

What is online marketing for dental practices?

Online marketing for dental practices is all the online effort that leads new patients to your registration. The core is local findability, a complete Google Business Profile with reviews and a page per treatment. That way you are found at the moment someone searches for a treatment or a dentist nearby, from check-up to emergency care.

Are you a dentist and/or do you have a dental practice and are you looking for the perfect way to put your business on the map? Then contact us today to schedule an appointment. Our team of experienced experts is happy to sit down with you to see what could possibly still be improved. Whether you need search engine optimization, a new website, email marketing, online advertising or a combination of these things: at ROXTAR you have come to the right place. No fuss with different parties who all have to guard the same house style, but one point of contact who supports you with all activities. Moreover, with us you are 100% assured of quality and transparency. So do not wait any longer and schedule an appointment today. And who knows, we might get started on your unique marketing strategy as soon as next week.

Would you like a new or better website alongside your marketing? Then take a look at having a website created.