Online marketing SME
Do you have an SME business and want your company to be found better online? You might currently be doing your own online marketing or working with a party you’re not really satisfied with. Especially when you’ve just started, you’re often approached by many parties wanting to offer you online marketing. However, it’s also important that you work with a reliable party. At Roxtar, we specialize in online marketing for SMEs. Our specialists know exactly how to make your business findable for your target audience. Additionally, we help you differentiate yourself from the competition.
Are you curious about our approach? Then read on!
Why is online marketing SME interesting?
Online marketing is also essential for an SME business. The majority of companies that are registered with the Chamber of Commerce officially fall under SME. Online marketing can be interesting for both small and large companies. However, the execution of online marketing for SMEs will often look slightly different in practice. The budget is lower than at a large company and often no good foundation has been laid yet. Precisely because that foundation is often still missing, a good strategy can make an enormous difference. While it can be interesting for large companies to start their own marketing department, this is usually not the case for SME companies.
Online Marketing Agency SME
Hiring an online marketing agency SME is always interesting. Online marketing works with virtually any budget and is an investment that ultimately pays off. If you want to see real results, you’ll need to leave SME online marketing to a team of specialists. At Roxtar Online Marketing, we have extensive experience with various forms of online marketing. Think for example of Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Social Media Marketing. We can combine various techniques to give your business a boost. A successful strategy leads to more visitors to your website, more conversions and therefore also to higher revenue.
Curious how we can help you further?
We use a results-driven approach
As an online marketing agency SME, we always strive for the best results. We carefully examine how we can best reach your target audience. For example, we see many SME companies that start with Google Ads, but have a campaign that doesn’t align well with the target audience. You then don’t get the conversions you hope for and this is a waste of your budget. When we get to work for you, we first determine precisely what the target audience is. Then we map out the target audience further, to determine how we can best approach the target audience.
To determine the target audience, we will first conduct a target audience analysis. This way we succeed in defining the target audience well. The target audience must be established as specifically as possible, to ensure that we can truly respond to the needs of the potential customer. Are you targeting the head of an organization or a specific department? This can influence the way we can best address the target audience.
Google is important for online marketing SME
Online marketing SME often starts with Google Ads and SEO. Your findability in search engines is very important and there’s often still much to be gained here. We examine precisely which keywords could be interesting for you. Ultimately, we determine together with you which keywords we focus on. We give you a clear picture of the various keywords. For example, we also make clear how much competition there is, but also how often a keyword is searched for.
If your website is findable in search results, this leads to more visitors and higher revenue. That’s why we focus heavily on search engines in online marketing SME.
Social Media Marketing
As part of SME online marketing, we can create advertisements on social media. There are various channels we can use for this. For B2B companies, LinkedIn is ideal, while Instagram is a suitable channel when you have young people as your target audience. The advantage of social media is that you can advertise very specifically. With Facebook, for example, it’s possible to specify the target audience very precisely. Based on factors such as location, interests, age and function, we determine how we can reach the target audience through Social Media Advertising.
Web design and conversion optimization
Before we can start with online marketing SME, a company must first have a proper website. Is your website outdated or not working optimally? Then we can create a new website for you. As an online marketing agency SME, we also have extensive experience with conversion optimization. By creating action points and optimizing the website based on various other factors, the number of conversions will also increase percentage-wise.
The user experience of your website is important for search engines, but also determines the success of your website. You can get an enormous number of visitors to your website, but if the user experience is poor, the number of conversions will also remain limited. We therefore model your website based on Core Web Vitals. This makes your website more findable in search results and makes your website more pleasant to use. Additionally, we also ensure that your website complies with GDPR Cookie legislation.
Do you want to outsource the online marketing SME?
If you have an SME business, we’d love to get to work for you. Thanks to this page, you may already have a better understanding of online marketing. If you still have questions, you can of course always contact us. During a no-obligation appointment, we’d be happy to tell you more about our online marketing agency SME. For example, we can explain how we conduct a competitive analysis.
During a first introductory meeting, we also get the chance to map out your SME business. We will also go through your wishes with you. Based on your goals, we can determine what we can do for you. At Roxtar Online Marketing, you can always be sure of reliable advice. After this, it’s up to you to decide whether or not you want to enter into a collaboration with us.