The different advertising formats in TikTok at a glance

You’ve now discovered that TikTok advertising is interesting for you, then it’s good to know that various advertising formats are available. When you don’t have knowledge of this yet, it can be difficult to determine which advertising format is most suitable for you. To give you a better picture of this, you can read a brief explanation of the different advertising formats below.

In-Feed Video

The advertising format that is used most are the In-Feed Videos. This advertising format is popular because it ends up in users’ feeds. On these pages appear videos that are specifically selected for the user. This is determined based on interest.

If you want to target a specific target group with a certain interest, an In-Feed video is therefore very interesting. Because you end up between the other TikTok videos with this video, it looks less sponsored. The only difference with a normal TikTok video is that you can add a link with this In-Feed video that users can click on. This can be a link to for example your website or a contact form. Not only is this advertising format very effective, it’s also quite affordable.

Tile Experiences

This form of TikTok advertising is quite similar to the above. If you choose to advertise through Tile Experiences, the advertisements also appear on users’ feeds.

What the difference is with the In-Feed Video, is the fact that with Tile Experiences you can highlight different products. This is very interesting if you have a webshop and offer various products. Through a TikTok video it’s possible to let users get to know your offering in a creative way. And what’s great is that users have the opportunity to buy the products directly from the video. If you have an online store, then this form of TikTok advertising is definitely for you!

Brand TakeOver

Do you have a bit more budget to reach your target group on TikTok? Then the advertising format Brand Takeover might be something for you. This form of TikTok advertising is more expensive, since users see the advertisement immediately after opening the app. It’s also not possible for a user to skip the advertisement, which ensures that people really have to watch. Such an advertisement lasts only a few seconds. It’s an excellent way to let people get to know your business, service or product.

TopView

Just like with Brand Takeover, with TopView the advertisement will also be shown directly when the TikTok app is opened. TopView is more like a regular TikTok than Brand Takeover, because the advertisement is much longer with this format. This advertisement appears above a user’s feed. The advertising format is suitable for capturing the full attention of your user. For businesses this advertising format is highly recommended.

Responding to trends

If you go viral on TikTok, this has various advantages. To go viral and get a lot of interaction with your target group, it’s good to respond to trends.

Trends are important on this platform. If there’s a trend going on, then it’s smart to respond to this with your business. Then you show that you’re keeping up with the times and this is often appreciated. It’s a creative way to reach your target group, compared to a standard advertisement. So as a business keep a close eye on what’s popular at the moment and what kind of videos you see a lot. Make sure you create entertaining videos, instead of only focusing on selling your service or product. The more fun the videos, the greater the chance that action is actually taken.