Local SEO specialist

What does a local SEO specialist do?

Just to be clear! SEO – of which local SEO is the most important part – is extremely important for the findability of your website. Is your findability good? Then you can generate dozens, hundreds or even thousands of free and targeted visitors per day. You can probably imagine that this is much better for the profitability of your company in the long term than when you lead most visitors to your website via paid advertisements.

Of course, not every visitor to your website simply becomes a customer. You also need the right knowledge, experience and tools in that area. Want to know more about how to achieve this? Then take a look at our page about Conversion Optimization.

Is there a lot of demand for local SEO specialists?

Yes! And that demand has only increased in recent years. This is largely due to the shift from desktop to mobile. As a result, people are increasingly searching via Google from locations outside the home. There is a good chance that you have also searched for a specific restaurant or specific store in a foreign city. We can tell you: your potential customers do this too, of course! And that now gives you the perfect opportunity to respond well to this.

Voice-controlled searches

Another cause of the increase in demand for local SEO specialists is the rise of voice-controlled searches. These types of searches are not typed into the search engine, but spoken aloud with words. It is known about voice-controlled searches that they are not only longer and more specific, but often also location-bound. That also makes the importance of local SEO greater!

Is the work of a local SEO specialist difficult?

If you have little experience in the field of local SEO, the work of a local SEO specialist is indeed quite difficult. SEO is and remains a rapidly changing field where you have to deal with a lot of competition. We often see that only the most experienced SEO specialists achieve the top results of Google. Certainly performing keyword research and determining the right keywords requires the necessary knowledge and experience. Of course you could also process the chosen keywords yourself in the texts on your website.

However, that is unfortunately easier said than done. Google not only pays attention to the use of keywords, but also to the readability of the text. The better the text is, the better your website scores. So you can’t just process all kinds of keywords in random places in the text. Fortunately, ROXTAR has a whole load of experienced copywriters in house who can turn your texts into a beautiful story!

More local visitors

The most important advantage of hiring a local SEO specialist is – you probably already guessed it – that you are guaranteed to attract more local visitors. These types of visitors are often much more targeted than general visitors, making the chance of conversion greater. How does a local SEO specialist do this? Through extensive keyword research, website optimization (both in terms of technology and content) and improving your Google My Business profile. The latter is often good for surprisingly many visitors.

Distinguishing from competition

Another advantage of local SEO is the extent to which it distinguishes you from your competition. Since many entrepreneurs mainly focus on online advertising or regular SEO, you can make great strides in the field of local SEO. There is a good chance that potential customers will find your company earlier in this way than that of your competitor. And you know what’s great? It not only ensures more customers in the short term, but the positive reviews and generated brand awareness also make your company more attractive to customers in the long term. In this way, local SEO can be the start of a positive snowball effect!

Higher productivity

In the meantime, you can focus on your own tasks! When everyone focuses on his or her own field, you work together to ensure high productivity. This allows you to achieve much more in the same time – with more profit as a result!