Instagram Advertising Outsourcing
You can advertise for your business in various ways. The popularity of social media advertising grows every year. And you can’t afford to fall behind either. Facebook offers handy tools that allow you to target a specific audience very precisely. Moreover, Facebook advertising is relatively affordable. Perfect for small businesses and start-ups! Unfortunately, Facebook advertising isn’t as easy as it might seem at first glance.
With the right knowledge and experience, you can get a lot of value from your ads! Outsourcing Facebook advertising to a professional online marketing agency is the best choice when you’re not familiar with social media advertising. And at ROXTAR, we have everything needed to transform your Facebook ads into real crowd-pullers.
However, discovering the best way to advertise on Instagram can be quite a challenge. There are various ways to increase your visibility on the platform, but it’s also important that you know Instagram well. Advertising through Instagram therefore brings its share of challenges. Fortunately, you can outsource Instagram advertising, so you know that your business will be in the spotlight with the right target audience through Instagram!
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Do you want to take your website to the next level? Request a free strategy session now.
Free Strategy Session
Do you want to take your website to the next level? Request a free strategy session now.
Promotional Videos
Social media has a huge impact, and promotional videos are incredibly popular. These are videos made and shared by your customers themselves on social media platforms.
What’s so great about these videos is that they come directly from the users themselves and come across as authentic. A promotional video is therefore a great way to strengthen your brand and distinguish yourself from other advertising.
ROXTAR helps you find influencers in your market!
- We create videos for
One of the most popular social media channels is Instagram, with a total of more than one billion users. This is an enormous number of people, including your target audience! In Instagram’s early years, the app was mainly used by young people, but other age groups are increasingly finding their way to Instagram.
Because so many people use Instagram, it’s possible to reach an enormous number of people through this platform. Together with TikTok, Instagram is one of the fastest-growing social media platforms right now! Advertising on Instagram can therefore be an excellent choice, provided you target your audience effectively.
However, discovering the best way to advertise on Instagram can be quite a challenge. There are various ways to increase your visibility on the platform, but it’s also important that you know Instagram well. Advertising through Instagram therefore brings its share of challenges. Fortunately, you can outsource Instagram advertising, so you know that your business will be in the spotlight with the right target audience through Instagram!
What are the ways to advertise on Instagram?
Instagram’s social media platform has various options to improve your visibility on the platform. Whatever method you use to advertise on Instagram, developing ads and reaching the right target audience can be an enormously time-consuming task. That’s why outsourcing Instagram advertising can solve this problem.
Want to outsource Instagram advertising? ROXTAR is familiar with advertising through Instagram and knows how to do this successfully on Instagram. There are various ways to reach your target audience through Instagram, which hold no secrets for us. Our specialists will find the best way for you to advertise on Instagram that delivers the best results for your business.
Does this sound like music to your ears? We’d love to tell you more about the possibilities for advertising on Instagram. That’s why you can learn more about the different advertising formats below.
We are specialists in online marketing and Instagram holds no secrets for us. Curious about what ROXTAR can mean for your business? Contact us through the green WhatsApp icon at the bottom right! On this page, you can discover what’s possible on Instagram and what added value advertising through Instagram offers!
Photo Ads
To start with, you have photo ads. These are advertisements where you post a photo, just like Instagram users do. This makes your ad appear among photos from other users, which has a natural appearance. People scrolling through all the photos often won’t even realize that your photo is an advertisement.
Instagram Stories
One of the features on Instagram is Stories. This feature is similar to the Snapchat app, where you can share short photos and videos with other people. If you have a public profile, people outside your Instagram connections can also view your Stories. In short, this way it’s possible to reach many people.
Especially when you advertise on someone else’s Story. For payment, it’s possible with many people to advertise through their Instagram account. A Story is visible for 24 hours, so your ad can be shown for an entire day. With this advertising method, you can use both videos and images.
By doing proper research into the right Instagram accounts that align with your target audience and are representative of your business, you can successfully apply this advertising method. Besides a large reach, this advertising method can also affect your image. When your target audience enjoys viewing content from a certain influencer, there’s a good chance they’ll trust your business faster or have a good feeling about it.
Carousel Ads
Carousel ads are slightly more extensive than photo ads, but still accessible for the user. A carousel ad consists of multiple images. These images are put into one post and are visible in the same way as a photo ad. Here, the user can swipe between the different images, which provides extra possibilities for advertising on Instagram.
With a carousel ad, you can set up a storyline or give extra information to the user. You can also use this type of ad to bring multiple products or services to attention. However, it’s important that you ensure the user actually scrolls. That’s why it’s important that carousel ads are eye-catching and make the user curious, so that all images in the carousel are viewed.
Video Ads
Another way to advertise on Instagram is by using video ads. These ads may last a maximum of 30 seconds, so it’s important to use this short time well. Additionally, it’s important that the quality is good, to keep the viewer interested and give all attention to your video.
That’s why creating video ads can be quite a challenge. After all, you have to think up and develop the video yourself, but also record and edit it. So there will be an enormous amount of work hours in videos of at most 30 seconds! To ensure that your business can use compelling videos as advertisements, ROXTAR can take this task completely off your hands. This way you can benefit from our knowledge and experience, while you can keep your focus on your business!
Instagram Reels
Video ads on Instagram are placed among other videos on the platform, known as Reels. Instagram Reels is often a very handy tool to get many viewers. Many viewers means there’s a good chance your social media channels will get more followers and your website will receive more visitors. That’s why Reels are very popular among many businesses and Instagram accounts.
You can compare these videos on Instagram to short videos from TikTok, for example. Because usually short and fast videos are played, it’s very attractive to keep scrolling. This results in many views on different videos and also many viewers for the ads between the videos.
The danger here is that viewers scroll quickly to be entertained again by a new video. However, by ensuring you have a compelling and clear ad, you can hold viewers’ attention and ensure your ad has an effect. Video ads are therefore very useful when you want to have many viewers quickly. Instagram uses visitor data, so your target audience is easily findable on this social media platform.
Reaching the Right Target Audience Through Instagram Advertising
As an entrepreneur, you know your business’s target audience, but how do you appeal to this target audience? For Instagram advertising too, it’s important to be visible to your target audience, so you can advertise in a targeted way. Fortunately, Instagram, like Facebook for example, has very extensive options to target ads to your audience. For instance, you can choose people from a certain region or filter by interests and behavior.
These options ensure that your ads are targeted at users who can have very specific characteristics. That’s why it’s important that you have a good overview of what your target audience is. Fortunately, you can adjust the settings when advertising, so you can also experiment with all options. However, ads cost money, so the easiest way to advertise successfully through Instagram is by bringing in an external party that knows the best ways to advertise through Instagram.
Why Choose Instagram Advertising?
Besides Instagram, there are various social media channels, forums, and web pages where you can also advertise. Why would you use Instagram then? Social Media Advertising on this platform is a very interesting option, thanks to the number of users and the various options the platform offers. Additionally, the different advertising methods, which can be targeted very specifically to your audience, are also a major plus for advertisers.
Instagram has more than a billion users and through this you can potentially reach an enormous number of people. However, it’s important that you reach the right people, who find your business interesting and like to use your products or services. That’s why outsourcing Instagram advertising is an important part of your business. By letting specialists do the work, you know for sure that you reach the right target audience, while you don’t spend any time on this!
Determining Your Objectives
When you advertise, you do this for a reason. Advertising is necessary to achieve your goals. When you’re looking for more brand awareness or a higher conversion rate, for example, advertising can help achieve your objectives. With a developed plan and corresponding objectives, you can work in a targeted way to realize your goals.
That’s why it’s important to have certain goals in mind beforehand that you want to achieve to help your business further. Together we can review these goals and discuss how we’re going to achieve them. Based on your goals, we create an action plan and get to work creating the right ads that are targeted at your ideal audience.
What Is Your Goal When Advertising on Instagram?
Above, several possible objectives for advertising were mentioned, but what are your goals when advertising on Instagram? It’s important to have these goals clear for yourself, to develop a plan based on these goals. With the examples below, we hope to inspire you!
More Brand Awareness
Above you’ve already been able to read about increasing brand awareness. Many businesses choose to regularly launch ads, so people become familiar with the business. When you see a certain business pass by multiple times on social media, you get the feeling that you already know the business. This way your brand awareness can make you come across as trustworthy. Winning customer trust is an important matter that can be beneficial for your revenue.
More Conversions
For virtually every business, higher revenue is among the objectives. The motive behind more conversions is therefore no surprise. Yet it’s an art to ensure that your target audience views your ads and follows a Call to Action based on this.
More Engagement
More and more businesses are aware that loyal customers are important for a business. By staying interesting to customers, you’ll ensure that your customers don’t switch to the competition. When your customers respond to your ads and other social media activities, this can be a way to keep customers connected. An additional benefit of this is that acquaintances of people who respond also see your content. Additionally, it’s possible that your content is suggested to this group because your customers follow you.
When there are many positive reactions under your posts, a positive feeling emerges that can spread to other readers. This creates a kind of community where people who find your business interesting can also meet each other. These social activities can be of great value to your business!
Frequently asked questions
Hoeveel kost adverteren op instagram?
Moet ik mijn advertenties zowel op Facebook als Instagram weergeven?
Why Outsource Instagram Advertising to ROXTAR?
ROXTAR Online Marketing is an online marketing agency with very broad services. For virtually every form of online marketing, you can come to us. To take care of every part of your online marketing, we have a team of specialists, each with their own specialties.
Our Instagram specialists know the advertising system like the back of their hand. That’s why we know incredibly quickly which advertising format is most suitable and how we can specifically reach your target audience. Moreover, we’re also able to create high-quality content to show in your ads and we know best how to convey a message.
Want to know more about what we can mean for you in the field of social media advertising or are you curious how we can help you even more? Check our services or contact us. We hope to see you soon!
Free Strategy Session
Do you want to take your online marketing to the next level? Request a free strategy session now.
Meet our team
Don
Online Strategist
Sherelle
Office Manager
Peter
Online Advertising Specialist
Seppe
Web Developer
Juliëtte
Project Manager
Bram
Online Advertising Specialist
Mucahid
Web Developer
Vazja
SEO Specialist
Juul
SEO Specialist
Sjoerd
Web Developer & Designer
Lilianne
Online Marketing Consultant