Email marketing
Are you already doing email marketing? There’s a good chance your answer to this is ‘no’. Email marketing is kind of the underdog of marketing activities. But that doesn’t mean it’s not important! This form of marketing is – unfairly – too often overlooked. But did you know that email marketing is a super powerful marketing channel? Not only do you create more engagement and a better relationship with your audience, but you also drive more traffic to your website. Something about killing two birds with one stone?
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
What is email marketing?
Sending emails has been possible for a very long time, about 50 years now. Since then we’ve been making full use of it and we can say that email marketing has existed almost as long as sending emails itself. Thanks to all the spam emails flooding your mailbox, email marketing was at some point seen as intrusive. Fortunately, that period is now over and this form of marketing can actually bring very positive results.
How does email marketing work?
Okay, but how does email marketing actually work? It might already speak for itself a bit, but basically you create a mailing list that your audience can sign up for. Has someone added their email to the list? Then you have the opportunity to regularly send this person an email. And that can be really interesting! This way you can keep your mailing list informed about exciting developments and offers within your company.
Has someone signed up? Then you can surprise them with a nice discount code or other freebie. This way you build a personal – and especially not annoying – connection with your audience.
Is this suitable for my business?
What’s totally great about email marketing is that it’s incredibly versatile. Super cool, but is this form of marketing suitable for your business? Every industry is different of course. Actually, only you can give the right answer to this question. After all, there’s quite a bit involved. In principle, email marketing can be used for (almost) all purposes. Whether you sell products, offer masterclasses, have a hair salon, are the proud owner of a restaurant, or write a blog. By sharing interesting content about your business and field, you keep your audience constantly informed about the latest developments. Whether it’s about new products, course material, cutting techniques, dishes, or blog posts!
Triple dose of benefits
Now we’re really enthusiastic about email marketing, but we also think it’s important that you have an idea of the many benefits it brings. That’s why we’ve specially put together the five biggest benefits for you.
1. A personal touch
Email marketing makes it possible to send readers a specific message after they’ve performed a certain action. Has someone just signed up for the mailing list? Then you make sure they receive a nice welcome email with possibly even a small free surprise! This could be a discount code or exclusive downloadable content, for example. Really nice of course and you also create curiosity: what else will I receive in the future?
2. Interest? It’s already there!
A huge advantage of email marketing compared to social advertising, for example, is that the audience is already interested in your business. After all, they signed up for the mailing list themselves – voluntarily! You can probably imagine that this group is much easier to convince than a random individual who sees your ad on YouTube.
3. Even with a small budget
Email marketing is actually really cheap. After all, sending an email is free! Of course it’s wise to purchase software, especially when your mailing list is growing significantly. But in principle, setting up a campaign remains relatively inexpensive. Besides purchasing software, there are no costs involved. Unless you hire additional staff or outsource writing the emails.
4. Give back control
BOOM! In your face. That’s how it goes nowadays with one ad after another. We actually have no control over when and how often we encounter advertising. Are you scrolling on Instagram? An ad appears. Walking through the city with friends? One ad after another is shoved in your face. With email marketing you hand over control to the audience. They decide whether they want to receive your emails, when they open them, and whether they unsubscribe. This way you ensure that your advertising is experienced much more positively!
5. Measuring is knowing
A bit cliché, but no less true: measuring is knowing. And that applies – just like with all forms of marketing – to email marketing too. With the help of super cool software you ensure that all actions related to your campaign are measured. Has your audience opened the emails? Did they click on the inserted link? And what did they do on your website afterwards? By gaining more insight into this data you can set up your campaigns as effectively as possible.
Why email marketing?
Weren’t the five benefits above reason enough to get started with email marketing? Then we’d like to tell you what this form of marketing actually contributes to. We all know by now that the relationship with your target audience is important. More important than ever before, because we so easily come into contact with everyone and their brother, we’re slowly but surely losing the personal touch. And an email happens to be just a bit more personal than a random ad or text on your website!
Moreover, email marketing also contributes to lead generation, brand awareness, building customer relationships, and keeping customers engaged between purchases. Two birds with one stone? No way, we’re just going for five!
Tailored content
You’ve subscribed to the weekly emails of a webshop that sells clothing, shoes, and accessories. Do you only need the latest trends and offers in women’s clothing? Then all the info about men’s clothing probably doesn’t interest you at all.
You open an email and see that it’s entirely devoted to a new men’s clothing collection. Bleh, you immediately don’t feel like going through it. But what if you had had the choice? If you could have chosen which topics you’d like to receive content about? That would be absolutely amazing!
With email marketing you ensure that you offer your readers exactly the content they’re waiting for. Give them the choice of five different topics, for example. Like in this case men’s clothing, men’s shoes, women’s clothing, women’s shoes, and accessories. No unwanted info, but interesting tailored content.
Software you’ll love
Are you getting nervous about the idea of setting up these campaigns yourself? Then we have at least one tip: tranquilo por favor! We use Klaviyo, an email marketing platform that gives you the opportunity to create advanced email flows and set up email automation. The goal is a really long mailing list with more than a thousand readers, and you’re obviously not going to handle those one by one manually. Bye, then you’d still be busy next week! Fortunately, Klaviyo offers a whole lot of integration possibilities, so you can reach all your readers in no time.
With a double load of segmentation options, A/B testing, dynamic email templates, and drag-and-drop email design, you have everything you need for a successful email marketing campaign.
With email marketing you ensure that you offer your readers exactly the content they’re waiting for. Give them the choice of five different topics, for example. Like in this case men’s clothing, men’s shoes, women’s clothing, women’s shoes, and accessories. No unwanted info, but interesting tailored content.
Email flows
An email flow is a series of automated emails that are sent based on the email segment, recipient preferences, or specific actions. From a simple newsletter drip to an after-sales flow, and everything in between. Klaviyo helps you set up all kinds of email flows!
Email automation
That email automation is super cool probably speaks for itself. You ensure that your audience receives a specific message after they’ve performed a certain action. Has someone signed up for the newsletter? Then they receive an enthusiastic welcome message. Is a product back in stock? Yes, let your readers know the good news quickly!
But why then? Well, very simple. With email automation you ensure that your emails are sent at the right time and are based on your target audience’s behavior.
Evergreen content
Phew, coming up with new content again. Are you secretly getting a bit tired of constantly thinking up new, original texts? Then email flows & automation are going to be your saving grace! You only have to write the content once and then it basically works for you forever. How ideal! Of course you can still increase ROI by optimizing the content and flow, but it’s much more efficient than writing a completely new email every week.
We make online marketing fun
What about the disadvantages?
1. Maintenance and regularity
One of the most important aspects of email marketing is regularity. The contact with your audience must stay warm, otherwise you still won’t reap the benefits. It happens often enough that entrepreneurs set up a mailing list and then do nothing with it. Such a waste of potential and of your time and effort. Moreover, it doesn’t really benefit your audience’s perception either. You sign up for a newsletter and receive nothing at all. Huh???
It’s therefore super important to send emails regularly, whether monthly or weekly. Besides, you obviously shouldn’t send crap either. Better one valuable email per month than a weekly email full of nonsense.
2. Unsubscriptions
Maybe your business already has a good reputation with a large audience or you’ve just managed to sell your newsletter really well. Either way, you’ve built up a decent mailing list that you’re really proud of. Super cool, but now it’s obviously important to retain this audience. Handle it poorly? Then your readers will unsubscribe just as quickly as they subscribed. Moreover, this also does something – negative – to your company’s image. And we want to prevent that! Fortunately, at ROXTAR we have all the knowledge and experience to make your email marketing campaign a resounding success.
3. Spam
Emails are – unfortunately – still often associated with spam. This was especially a thing in the past, but even today many spam emails are still sent. Really annoying of course. It can happen that your audience has had bad experiences with mailing lists before or has been spammed with all kinds of junk. They will then be reluctant or less likely to sign up for your mailing list. Too bad, but understandable. You wouldn’t want it yourself after so many bad experiences. That’s why it’s always wise to use multiple forms of marketing alongside email marketing.
Email marketing is a beautiful addition that creates a connection with the audience, but requires reinforcement from other channels. ROXTAR is a one-stop shop and we’re happy to help you with other activities like social advertising, Google Ads, and search engine optimization.
Why outsource email marketing to ROXTAR?
ROXTAR helps your business grow and achieve success. Email marketing plays a big role in this. Outsourcing email marketing? ROXTAR is the right partner for this. Why? We are:
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
Contact our specialists
Want to work with us in the field of email marketing? Then contact us quickly, so we can schedule an appointment to discuss the possibilities without obligation. You can contact us by calling 085 060 0870 or sending an email. Want to send us a quick WhatsApp message? You can do that at the bottom right of your screen.
Free Strategy Session
Do you want to use email marketing to take your online marketing to the next level? Request a free strategy session now.
Meet our team
Don
Online Strategist
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Online Advertising Specialist
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Web Developer
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Online Marketing Consultant