CASE
Laser Specialist Santpoort
Laser Specialist Santpoort is a specialized clinic for laser hair removal and skin improvement in the Kennemerland region. With growing demand for treatments, they sought more visibility and a steady flow of appointments. We focused on SEO and SEA, and made small web adjustments where needed to improve conversions.
0
▲ Increase in clicks after 1 year
0
▲ Increase in impressions after 1 year
0
▼ Decrease in cost per conversion after 1 year
0
▲ Increase in conversions after 1 year
“Thanks to ROXTAR, we have access to specialized knowledge we didn’t have in-house. They translate our goals into concrete actions, keep a close eye on the numbers, and adjust so we perform better every month.”
Google Ads
To improve cost per conversion and achieve more bookings, we started with phased testing. We set up multiple campaigns per treatment and location, with variations in target audiences, ad copy, and landing pages. We measure conversions on form submissions, phone clicks, and WhatsApp.
After the first test period, it was clear which combinations performed best. We shifted budgets to the winning sets and refined the landing pages. Result: a significant decrease in cost per conversion and more appointments at lower media costs.
Step by step, we work toward achieving the ideal campaign. Thanks to this process, we were able to reduce our cost per conversion by an impressive 67%!
0
Cost per conversion decreased by 67% after our successful campaigns!
SEO
For sustainable growth, we rolled out a local SEO approach. The foundation: clear treatment pages, local landing pages for Santpoort, Haarlem and surrounding areas, and strengthening E-E-A-T with before and after photos and FAQs. Additionally, the Google Business Profile was optimized with correct categories, services, and current reviews.
After a year, we see more visibility on non-branded search terms like “laser hair removal Santpoort” and “laser clinic Haarlem”. Organic traffic and the number of inquiries via the site and business profile have increased significantly!
We placed relevant mentions and articles on quality domains within the beauty and healthcare niche. This gave an extra boost to authority and rankings.
0
Increase in clicks after 1 year
0
Increase in impressions after 1 year
But how were we able to increase website authority in that same year? The answer lies in our effective link building strategy.
Link building is a technique where we carefully selected domains and created strong content to transfer the authority of those websites to Verkoopjeautoaanons.nl. Our link building efforts have clearly paid off, resulting in a substantial increase in website authority. This has led to improved positions in search results, making Verkoopjeautoaanons.nl more findable than ever before.
Want to know more about link building and how it contributed to our success? Check out our explanation in our knowledge base here.
Curious how we can help you further?
This is how we do it!
CONCLUSION
With a combination of targeted Google Ads and a solid local SEO strategy, Laser Specialist Santpoort has increased visibility and stabilized the flow of appointments. Lower cost per conversion, more relevant inquiries, and a schedule that’s more evenly filled throughout the week.
0
▲ conversions after 1 year
Do you want such results too?
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
ROXTAR
At ROXTAR Online Marketing, we let the results speak for themselves. So take the time to explore our cases and let yourself be convinced of the success we can achieve together.
Free Strategy Session
Do you want to take your website to the next level? Request a free strategy session now.