CASE
Verkoopjeautoaanons.nl
Verkoopjeautoaanons.nl is part of Johan Meure in Purmerend and is the destination for car sales in the Netherlands! With more than 35 years of experience in the automotive industry, they offer you an effortless and personal way to sell your car, without intermediaries. Our enthusiasm for this project has led us to strengthen the website with the power of SEO and SEA, and we’ve even added a touch of web development to make your selling experience even better.
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▲ Increase in organic traffic after 1 year
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▲ Increase in domain authority after 1 year
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▼ Decrease in cost per conversion after 1 year
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▲ Increase in conversions after 1 year
“ROXTAR helps us especially with the knowledge we don’t have in-house!”
Google Ads
To ensure we optimize our cost per conversion, thorough testing is crucial. Every campaign is unique, so we start by gathering extensive information to gain deep understanding.
Initially, we set up multiple campaigns, with which we conduct a detailed series of tests. Additionally, we’ve created various landing pages where we direct our ads.
Over time, clear insights emerge into what is and isn’t effective, thanks to our sharp analyses. We gradually adjust our approach until we’ve achieved the perfect campaign.
Step by step, we work toward achieving the ideal campaign. Thanks to this process, we’ve been able to reduce our cost per conversion by as much as 78.5%, which amounts to almost five times less spending per conversion!
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The cost per conversion has decreased by 79% after our successful campaigns!
SEO
To give Verkoopjeautoaanons.nl a dominant position in the highly competitive search term “auto verkopen,” we developed a targeted and dynamic SEO strategy. The core idea was to design the website content so that it seamlessly aligned with the main topic, allowing Google to recognize its relevance.
Our approach included creating multiple landing pages, each focused on “auto verkopen” combined with different locations. This dual approach offered significant advantages: building authority in the car sales sector and increasing local visibility to attract a broader audience. Two birds with one stone!
After a year of dedicated execution of this strategy, our efforts have paid off. We’ve secured more than 10 top 10 positions in Google, an impressive achievement considering we started with a relatively unknown website. Additionally, we’ve achieved an impressive 86% growth in organic traffic within just one year.
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Organic traffic to the website has increased by 86% within one year.
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The domain authority of Verkoopjeautoaanons.nl has increased by as much as 333% after one year!
But how did we manage to increase website authority by as much as 333% in that same year? The answer lies in our effective link building strategy.
Link building is a technique where we carefully selected domains and created strong content to transfer the authority of those websites to Verkoopjeautoaanons.nl. Our link building efforts have clearly paid off, resulting in a substantial increase in website authority. This has led to improved positions in search results, making Verkoopjeautoaanons.nl more findable than ever before.
Want to know more about link building and how it contributed to our success? Check out our explanation in our knowledge base here.
WebDevelopment: Custom license plate checker!
At Verkoopjeautoaanons.nl, a cool and innovative idea emerged: a license plate checker on their website. Since this didn’t exist yet, we got the exciting task of building a custom solution. We got to work with full enthusiasm!
How does it work? Simple! You enter your license plate in the checker, and voilà, your car’s data is automatically retrieved from the RDW (Netherlands Vehicle Authority). This gives you an immediate indication of your car’s selling value.
To achieve this, we created a custom integration between WordPress Forminator and the RDW API, entirely written in JavaScript. And successfully, because the license plate checker works excellently! More than 12,000 people have already checked their license plates in the past year and a half. It’s a valuable addition to the Verkoopjeautoaanons.nl website and has helped many people assess their vehicle’s value.
Curious how we can help you further?
This is how we do it!
CONCLUSION
In an era where competition in the online car sales market is fierce, our joint efforts have helped Verkoopjeautoaanons.nl stand out and thrive. These results are proof of the power of a strategic approach in marketing, SEO, SEA, and web development. If you want to know how we achieved all this and how we can help your project grow, we warmly invite you to contact us. Together we can write your online success story!
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▲ conversions after 1 year
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