Outsource Facebook Advertising

You can advertise for your business in various ways. The popularity of advertising via social media is growing every year. And you can’t afford to be left behind. Facebook offers useful tools that allow you to target a specific audience very precisely. Moreover, Facebook advertising is relatively inexpensive. Ideal for small businesses and start-ups! Unfortunately, Facebook advertising is not as easy as it might seem at first glance.

With the right knowledge and experience, you can get a lot of value from your ads! Outsourcing Facebook advertising to a professional online marketing agency is the best choice if you are not familiar with social media ads. And at ROXTAR, we have everything it takes to turn your Facebook ads into true crowd-pullers.

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Promotional Videos

Social media has a huge impact, and promotional videos are incredibly popular. These are videos made and shared by your customers themselves on social media platforms.

What’s so great about these videos is that they come directly from the users themselves and come across as authentic. A promotional video is therefore a great way to strengthen your brand and distinguish yourself from other advertising.

ROXTAR helps you find influencers in your market!

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• We create videos for

What are Facebook Ads?

Facebook ads are paid messages placed by businesses on Facebook. They are not standard posts you can put on your profile, but specially created messages shown to a specific target audience. This is incredibly useful, as it allows you to precisely determine who sees the ad. Target a specific demographic or age group – it’s all possible! You can be as specific or broad as you want, and you can spend as much as you want. No big budget? Even then, Facebook advertising is perfect.

Why advertise on Facebook?

Facebook advertising is a targeted and relatively inexpensive solution. Facebook offers advertisers the ability to specify very precisely which target audience should see the ads. From age to place of residence and interests: you define your target audience in detail. This is great, because it means you don’t waste money on people who probably won’t buy your product or service anyway. Nowadays, the Facebook platform is mainly occupied by middle-aged people. Is this your target audience? Then it is highly recommended to use Facebook ads. But even if your target audience’s age falls outside this group, it can still be very interesting.

Combination with other strategies

Acquire new customers? Yes. Increase your brand awareness? Absolutely. Target your ad specifically at those who have visited your webshop before? Yep. With Facebook Advertising, it’s all possible. Facebook offers an ideal platform for branding and retargeting, among other things. This way, Facebook advertising allows you to kill several birds with one stone and combine advertising with other marketing strategies. Ideal, right?!

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Billions of active users

Facebook is still the most used social media channel today. As you might have expected, Facebook has billions of active users. That’s a huge group of people! And your target audience is undoubtedly among them. In the Netherlands alone, millions of people use Facebook daily.

Imagine your ad being viewed by a few hundred or thousand people in your target audience within a few days! With so many daily users and Facebook’s handy tools, you are sure to reach your target audience. Provided, of course, that you place the ads correctly. Outsourcing Facebook advertising to ROXTAR? Then you can be sure that the right target audience will see your ads!

Facebook Advertising or posts?

Do you own a business? Then it’s always wise to keep your Facebook page somewhat up-to-date. After your website, social media is often the first channel people use to look up a company! Moreover, the number of likes on a standard post also contributes to how much your page is seen by others. The more likes, the more exposure!

Nevertheless, simply posting messages is often not enough. You reach a lot of people who are not in your target audience. In addition, most people who see your posts are already familiar with your company, as they follow your Facebook page. Is your goal to acquire new customers? In that case, outsourcing Facebook advertising is the very best option. That way, we can work our magic and show your ads to an entirely new audience!

What about other channels?

Outsourcing Facebook advertising is a good choice, but there are, of course, many other channels where you can advertise. Instagram, for example, is also a good candidate. In recent years, the number of young people using Instagram has increased enormously. However, this does not make Facebook any less popular. Most young people still actively use this platform. Advertising via Facebook and Instagram is — with a few differences — quite similar. Both platforms are part of the Meta company. However, Facebook advertising is very different from Search Engine Advertising.

If you place an ad on Google, for example, it will appear directly at the top of the page. Moreover, your ad will only appear when users type in a specific keyword. On Facebook, it’s different. Ads are indicated with the text “Sponsored” and appear among users’ ‘normal’ posts. Your ad will then appear to those who belong to your chosen target audience. Outsourcing Facebook Advertising helps you make the best choices. This way, you can be sure that the right group of people will be reached with your ads.

Creating an ad

Creating an ad on Facebook is super easy. The trick, however, is to set up the most cost-efficient campaign possible. You certainly don’t want to waste unnecessary euros on people who most likely won’t buy your product or service anyway. The right targeting is crucial when advertising on Facebook. Ultimately, the goal is, of course, to get more out of your ads than you put in. It would be quite sour if it were the other way around.

The most efficient way to advertise on Facebook is with the help of an ad account. This account takes you to a special environment where you can precisely set where on Facebook your ad should be shown and who will see your ads. Chances are that when you first enter the ad environment, you won’t be able to see the forest for the trees.

A jumble of terms, buttons, and options will confront you. And that’s where outsourcing Facebook advertising comes in handy. At ROXTAR, we have the knowledge and expertise to set up an efficient and profitable campaign. Moreover, we know all the ins and outs of the ad account and are ready to guide you through it.

Your objective

Before we create your ad, it’s important to define your objectives. What do you want to achieve with your ad? Do you want to increase your company’s brand awareness? Do you want to increase the number of website visitors? Or do you want to increase conversions on your site? Through your Facebook ad account, you can precisely specify the objective of an ad.

Choose, among other things, considerations, awareness, a lead campaign, or traffic. In addition, there are also certain options for webshops, and you can set sales from the catalog as an objective. The most important thing is actually to have your ad shown at the right stage. Offering a product to those who are not yet ready to buy a product will not achieve much. With the help of the handy PESO model, you can better determine which media channels are suitable for your objective.

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The content of an ad

We now know that there are various ad formats and objectives, but what exactly do you put in your ad? It can be very difficult to determine the right message you want to show your target audience. The message must be interesting and attractive. You naturally want — depending on your objective — people to take action after seeing your ad. Is the content of your ad truly terrible? Then, in the worst case, you might even scare people away.

And that is, of course, the very last thing you want to achieve. You invest money, time, and energy in your ads for a reason. To be sure of the right content, it is wise to outsource Facebook advertising. With the necessary knowledge and experience, we at ROXTAR know exactly how to cater to your target audience in terms of content.

Measuring results

To constantly improve your campaigns, it is important to track and continuously measure the results of your ads. With all sorts of different figures and options, it can be quite difficult to keep track of this properly. But make no mistake: measuring results is at least as important as placing the ad itself!

Especially if you plan to place more ads in the future. By monitoring the entire customer journey, we know exactly how to set up subsequent campaigns as efficiently as possible. Do you want to outsource Facebook Advertising to ROXTAR? Then you are assured of continuous updates and transparency regarding the results of your ad(s).

Video advertising

Perhaps you’ve seen them before: video ads on Facebook. Many companies use them. However, using a video ad can have both positive and negative consequences. What many people don’t (immediately) realize is that creating an effective video ad involves a lot. First, your video must be of good quality, both in terms of content and design. A poor-quality video will be swiped away in no time.

A professional video is therefore truly a must. Furthermore, it is important that the viewer is triggered within the first few seconds. If not? Then they will quickly scroll past. Lastly, your video must be short. After all, people don’t log on to Facebook to watch mega-long videos. Boring. Need help creating the perfect video ad? We are happy to assist you!

A service/product that needs more explanation?

But what if your product or service needs more explanation? You can’t just paste an endlessly long text or a 5-minute video into your ad. At least, you could. But there’s a very high chance you might as well have flushed your money down the toilet. Fortunately, Facebook also has a handy solution for this. You can also set ‘chat messages’ as an objective.

This way, you encourage users to contact your company via Facebook chat. This allows you to calmly explain what your product or service entails. Please note! If you want to use this, it is important that you respond quickly to your chat messages. Otherwise, you will get a bad reputation.

Meet our team

Don

Online Strategist

Sherelle

Office Manager

Peter

Online Advertising Specialist

Seppe

Web Developer

Juliëtte

Project Manager

Bram

Online Advertising Specialist

Mucahid

Web Developer

Vazja

SEO Specialist

Juul

SEO Specialist

Sjoerd

Web Developer & Designer

Lilianne

Online Marketing Consultant