CONTENT MARKETING AGENCY THAT PUTS YOUR BUSINESS IN THE SPOTLIGHT!
Nowadays you’re bombarded with different marketing terms. And yes, this is another one: content marketing. It might sound like ‘just another term’, but actually content marketing closely aligns with a term you might be familiar with.
Content marketing has a lot to do with SEO: Search Engine Optimization. By delivering valuable, relevant and consistent content to your audience, Google – and the other (less important) search engines – ensure that your website appears as one of the first results. Of course, you’d love to be at the top.
At ROXTAR we go for exactly that. Want to achieve the best results? Then you need to be with the best content marketing agency ;).
Free Strategy Session
Do you want to take your website to the next level? Request a free strategy session now.
Free Strategy Session
Do you want to take your website to the next level? Request a free strategy session now.
What our customers say
What is content marketing?
Nice and all, but what exactly is content marketing? Content marketing is basically a strategic marketing approach focused on creating and distributing relevant, valuable and consistent content. This can involve interesting pieces of text, videos, infographics, photos, PDF documents, polls and much more. As long as it’s interesting and relevant to your target audience.
The goal is to attract a clearly defined target audience, and more importantly: to retain them. The idea is that this audience becomes so enthusiastic about your content that they’re motivated to take profitable customer actions.
In other words: they buy your product or service. This might all sound very easy, but actually putting it into practice is another story. It requires quite a bit of knowledge, expertise and experience. And we happen to have exactly that in-house!
“Content marketing is no longer just
for blogs”
What is content marketing, and how can it benefit your business?
We can hear you thinking: but does the content of my content really have that much influence on my business’s position? The answer is simple: yes.
Content marketing is greatly underestimated by many people. It largely determines your position in search engines. So you’re not only looking at information that’s interesting for your audience, but also at the words you use. Does Google see your content as relevant?
Then the search engine will make your website appear higher in the search results. And this depends on the search terms you use. Search terms? Yep, those are very important too. We’ll explain what these exactly entail later. With content marketing you can focus on two very important things:
- You ensure that your target audience builds a relationship and trust with your brand by delivering interesting, relevant and supplementary content.
- By using relevant search terms in the right way, you ensure that search engines find your website interesting and relevant enough to place it at the top of search results. This means more traffic to your website and therefore more sales.
Our long-term strategy
Just a small disclaimer: content marketing is super important and can – if you’ve implemented it well – lead to more traffic and sales. However, this is a long-term strategy. Is your new, optimized content online? That doesn’t necessarily mean your website will be flooded with visitors the next day.
By sharing interesting and relevant content with your target audience, you build a relationship with them. This naturally takes time. Whether it’s with the help of a short or long text, a video or an infographic. The idea is that you give your target audience answers to their questions. Does the audience feel they’re consistently receiving relevant information from you? Then this group builds a bond of trust and will start to see your business as a source of valuable information.
This trust ultimately leads to taking action: buying your product or service. And that’s exactly what we want to achieve in the end!
Our content marketing specialists
Our copywriters and editors are experienced and work daily for both start-ups and large SME companies. However, they’re not just writers but full-fledged online marketers. This means the texts are composed based on a keyword analysis and an analysis of the most frequently asked questions within the industry. Our SEO strategy integrates content marketing and best practices in social media, significantly increasing the effectiveness of every piece of content you publish.
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
Three important characteristics
Okay, so content marketing is a long-term strategy. The strategy is that potential customers are triggered by the content you offer them and are ultimately convinced to buy your product or service. But how do we ensure that the content actually triggers your potential customers? To achieve this, we stick to the three most important characteristics when it comes to content marketing:
- Targeted at the audience: when you offer a product or service, it’s always smart to focus on a specific target audience. This way you can respond to what they want to read, how they want to be addressed and where exactly they are. By using the right tone of voice and creating content that’s relevant to your target audience, the right people will be attracted to your website.
- Valuable and relevant information: are you placing a long text on your website? Or do you want to implement a video? Then it’s important that it contains valuable and relevant information for your target audience. Is it not interesting? Then potential customers might find you less professional and credible. Just think about when you encounter a large block of uninteresting text on a website!
- Professional appearance: just like we often do with people, we often judge content initially on appearance. Doesn’t it look professional or high-quality? Then the content probably won’t be great either. This doesn’t have to be the case, but unfortunately many people think this way. High-quality infographics, videos and photos lead to more appreciation and interest.
At ROXTAR we have everything in-house to implement these three important characteristics for your business too. Curious how we can apply this and what exactly we can mean for you? Feel free to contact us without obligation!
Search engine optimization, what’s that then?
Back to the beginning, where we talked about SEO. SEO stands for Search Engine Optimization. Or also: search engine optimization. Search engine optimization is an – interesting sounding – collective name for a number of techniques that ensure your website is more findable in search engines. We focus mainly on Google here, since this search engine is preferred by about 90% of customers. Does Google see your website as most relevant for a certain search term? Then it will appear at the top of the SERP, Google’s first search results page.
You can probably fill in yourself what positive consequences this brings. Exactly: most people will end up on your website after typing in the relevant search term! Just think about when you’re looking for a specific product or service. Chances are you click on the first websites that appear after you’ve typed in your search term and pressed enter.
How does SEO work?
Of course Google doesn’t give away all the tricks when it comes to search engine optimization. There are a lot of ranking factors that the search engine takes into account before a website reaches number one. How many factors these are exactly and what they exactly entail is not known to the general public. But we do know that all these factors can be divided into three important categories:
You want to achieve a good ranking, right? Then it’s important that your website is technically in order. This means among other things good loading speed, high user-friendliness, an SSL certificate, a super clear structure, simple URLs and – not to forget – the correct use of headers.
Creating SEO-proof content
How do we ensure that the content on your website is SEO-proof? We do this through the three steps below:
1
An analysis of your target audience and their content needs. Who is your target audience? Where does the target audience hang out? And what kind of content does the target audience need? What does your target audience want to receive more information about? Before we can actually create the content, it’s important to first have answers to these questions.
2
After we’ve mapped out your target audience’s content needs, we link this to keyword research. During this research we look for relevant search terms that your potential customers might type in when they’re looking for a product or service like yours. This takes into account search volume, competition and any interesting alternatives.
2
3
When the keyword research is successful, we have a list of relevant keywords and terms. These will ensure that your website ranks high in search results. However, you can’t just scatter the relevant keywords randomly throughout your content. It’s important that the content remains valuable for readers while being equipped with the right search terms.
Want SEO-proof content written for your website? As an online marketing agency, we at ROXTAR know like no other how we can help you with this. With a whole team of online marketing specialists we put your website in the spotlight! Curious what exactly we can mean for you? Feel free to contact us without obligation for more information.
The benefits of content marketing
A content marketing strategy largely determines the relationship you as a business build with your target audience. Do users find your content interesting and relevant? Then they’ll visit your website more often and eventually be persuaded to purchase your product or service. Content marketing therefore leads to more visitors to your website and more leads. Moreover, it contributes to better results in search engines. But – you almost can’t believe it! – there are more benefits. What are they? You can read that below:
- Content is sustainable: content that you place on your website doesn’t disappear. This means it will continue to attract visitors until you decide to remove the content from your website. Unlike an advertisement that’s taken offline as soon as the campaign ends. With current content that’s not time-bound, visitors keep flowing in.
- You completely determine what kind of content you post: do you like vlogging? Do you enjoy writing texts? Or are you more someone who puts together infographics? With content marketing it’s all possible, as long as you know how to reach your target audience in the right way! Can’t figure it out? Or are you not such a content genius? No problem, we’re happy to take this task off your hands!
- Your visitors see you as an authority: by consistently sharing free informative and valuable content with visitors, appreciation for your business increases. You provide answers to all their questions. Free and for nothing! Because the target audience can benefit from your content for free, you’re an authority in their eyes within the industry. Moreover, it’s also possible that the user – unconsciously – gets a certain feeling of guilt, as if he or she owes you something. You provide the information the user is looking for free and for nothing. This makes him or her much more inclined to purchase a product or service from you instead of from the competitor. Nice bonus, right?!
Frequently asked questions about content marketing
Wat is content marketing?
Wat kan content marketing voor jou opleveren?
These SATISFIED clients came before you
Next level content with ROXTAR
Do you also want next level content, but have no idea where or how to start? As an online marketing agency, we at ROXTAR have everything in-house to make your product or service attractive to the target audience.
With a flawless strategy, excellent writing and effective implementation, visitors will be flowing in in no time. Our team of experienced copywriters and editors know how to play with words in the right way and also take SEO guidelines into account.
Of course we take your company’s tone of voice into account. We keep the lines tight, so you’re continuously informed of the latest developments. Communication is key, and that also applies to your website!
Are you ready to put your business in the spotlight? Contact us today to discuss the possibilities!
Ready to put your company in the spotlight?
Together we’ll look at what opportunities lie ahead for you in the field of content marketing. This is of course all completely vrijblijvend!
Meet our team
Don
Online Strategist
Sherelle
Office Manager
Peter
Online Advertising Specialist
Seppe
Web Developer
Juliëtte
Project Manager
Bram
Online Advertising Specialist
Mucahid
Web Developer
Vazja
SEO Specialist
Juul
SEO Specialist
Sjoerd
Web Developer & Designer
Lilianne
Online Marketing Consultant