CASE
Buying on the Coast
Buying on the Coast helps Dutch people looking for a home on the Spanish coast. Demand is high, but finding and qualifying good leads takes time. We focused on Social Media Ads with lead forms to increase the influx of serious inquiries at predictable costs.
0
▲ More reach via Meta in active regions
0
▲ More completed lead forms
0
▼ Lower cost per lead, CPL € 15–30
0
▲ Faster lead-to-intake turnaround time
“Thanks to the social campaigns, we receive new, relevant leads every week at stable costs.”
Social media
With a clear structure, we get more out of the advertising budget and convert it into high-performing campaigns.
- Lead forms on Facebook and Instagram: low barrier, higher conversion.
- Custom audiences: interest in Spain, real estate, and emigration, supplemented with lookalikes of existing buyers.
- Retargeting: website visitors, video viewers, and form openers who did not complete.
- Creatives that work: short videos and carousels with projects, regions, starting prices, and clear calls-to-action.
- Quick qualification: additional form questions such as budget range and desired region, directly fed into the follow-up flow.
- Measure and adjust: focus on cost per lead, form completions, and lead-to-intake turnaround time.
Results in brief: campaigns consistently generate leads for €15–30 per lead via Meta lead forms. Better segmentation and retargeting increase lead quality and accelerate the initial intake.
0
Thanks to our strategy, the company generated 167% more leads, leading to impressive growth and success.
This is how we do it!
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
Curious how we can help you further?
CONCLUSION
With targeted Social Media Ads and optimized lead forms, Buying on the Coast achieves a stable flow of relevant inquiries at €15–30 CPL. The combination of smart audience selection, strong creatives, and retargeting leads to more conversations with serious buyers.
0
▼ decrease in cost per lead
Do you also want such results?
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
ROXTAR
At ROXTAR Online Marketing, we let the results speak for themselves. So take the time to explore our cases and let yourself be convinced of the success we can achieve together.
Free Strategy Session
Do you want to take your website to the next level? Request a free strategy session now.