CASE
Bert Jonk
Bert Jonk Car Rental is a renowned car rental company in the Netherlands that had the ambition to increase its online visibility and organic findability. ROXTAR was brought in to optimize the website with a strategic SEO approach and strengthen the competitive position in a saturated market.
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#1 position for 33 relevant keywords!
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â–² more inquiries through the website
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â–² Increase in Organic Traffic
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â–² increase in domain rating
SEO
Objective
The goal was to improve organic findability by targeting specific keywords, so the website could achieve top positions in Google. This would lead to an increase in organic traffic, a higher conversion rate and ultimately more bookings, while keeping the cost per conversion as low as possible.
Approach
The SEO strategy was executed in various phases. First, an extensive keyword analysis was conducted, after which the main pages were optimized with targeted meta titles, descriptions, an improved internal link structure and conversion-focused content. Next, a natural link building strategy was implemented through quality blog links on relevant authoritative websites. Additionally, technical improvements were made to make the website faster, more mobile-friendly and better structured using structured data. Finally, the call-to-actions and user flow were adjusted to move visitors to make reservations faster.
Results
The combined efforts led to a significant improvement in online performance. Organic traffic increased by 58% within six months and impressions in Google rose by 77%. Through the link building strategy, domain authority increased by 5 points and the click-through rate (CTR) from organic search results improved by 33%. This led to a 30% increase in inquiries through the website.
1
#1 position for 33 relevant keywords!
0
58% more organic traffic within 6 months
0
Domain authority increased by 5 points
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Conclusion
Through a targeted and integrated SEO strategy, focusing on content optimization, technical improvements and a natural link building strategy, Bert Jonk Car Rental has significantly improved its online visibility and performance. The approach resulted in more organic traffic, higher conversion rates and more efficient spending of the marketing budget, giving the company a stronger position in the competitive car rental market.
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