How can I rank high on Google?
Do you want to rank high on Google?
This is essentially every entrepreneur’s question: How do I rank high on Google so my website stands out and I get more visitors? There are actually two ways to achieve high visibility on Google. One way is through SEO (Search Engine Optimization). In Dutch, we call this ‘zoekmachine optimalisatie’. And while the term doesn’t literally mean optimizing the search engine itself, it refers to optimizing your website for the search engine. This involves making your website search engine friendly so you rank higher in Google’s organic (unpaid) search results. The other way to rank higher on Google is through SEA (Search Engine Advertising). Google’s advertising platform for this is called Google Ads.
Which is better for ranking higher, SEO or SEA?
Ranking higher on Google via SEO or SEA are actually two very different disciplines, and one method isn’t necessarily better than the other. The main difference is that with advertising, you can immediately rank high on Google for many different keywords. However, you pay for every click and thus every visitor.
With SEO, you’ll need to focus on the most relevant keywords, and the process takes much longer. The big advantage, however, is that with SEO, you don’t pay per click. In many cases, a healthy combination of SEO and SEA is best.
Want to rank higher on Google with SEO?
To rank higher on Google with SEO, you’ll need to work on both ‘on-page’ and ‘off-page’ factors. On-page factors include content (relevance), interaction (timeliness), and source code (the readability of your site for Google bots). Off-page factors include backlinks and mentions on social media, as well as the uniqueness of your content (is it original or a copy).
By being as transparent as possible and explaining everything about online marketing, it immediately becomes clear that we are experts in our field. In addition, we believe that personal contact, good accessibility, and short lines are the basis for a pleasant and long-term collaboration.
How do I rank higher with Google Ads?
Google Ads operates on an auction system. You first create your ads through this advertising platform, and then you can bid on each keyword. The higher your bid, the higher your position. Advertising via Google is a very effective way to quickly rank high on Google with many different (relevant) keywords. The downside is that once your budget runs out, you are no longer visible.
Why ranking higher on Google is important
Did you know that Google is by far the market leader among search engines? According to StatCounter, Google has a market share of over 90 percent in the Netherlands. The search engine is a crucial factor for many SMEs in attracting potential customers.
A long-term investment
Therefore, ensure you invest in SEO as a long-term strategy. Focus on the most relevant keywords or themes with high search volume. Once you rank on the first page for some of these relevant keywords, you will receive free, relevant visitors to your website for years. Additionally, always use Google Ads for all other relevant keyword combinations. These keywords may have less search volume, but advertising ensures you appear on the first page.
If you need help with this or have any questions, please feel free to contact us.