CASE
Fatfreezing centers
Fatfreezing Centers is a leading clinic with locations in Amsterdam and Rotterdam, specializing in cryolipolysis treatments. Fatfreezing Centers’ main goals are to increase the number of appointments and expand their brand awareness. To achieve these objectives, Fatfreezing Centers enlisted the expertise of ROXTAR.
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▲ Increase in website visitors
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▲ Increase in conversions per year
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▼ Decrease in cost per conversion after 1 year
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▲ Increase in Click-through rate (CTR)
“I would definitely recommend ROXTAR to other businesses that want to see immediate results, increase their online visibility and boost their revenue.”
-Yaprak Berkuz
SEA & Social media
With a structured step-by-step plan, we maximized the return on the advertising budget and converted it into converting campaigns. Our approach led to impressive results:
• 322% decrease in cost per conversion
• 266% increase in conversions per year
• 3x more website visitors
• 88% increase in Click-Through Rate (CTR)
Impact on paid online performance
Thanks to our comprehensive Social Media and SEA strategy, Fatfreezing Centers achieved significant improvements in paid online performance. The combination of targeted ads, campaign optimization and continuous monitoring significantly increased the number of appointments and further strengthened brand awareness.
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The cost per conversion for Fatfreezing Centers decreased by 322% thanks to our campaigns!
Step 1: Define targeted strategy
First, we set up a SEA campaign and optimized the website to boost conversions. This involved making the website user-friendly and focused on achieving direct results.
Step 2: Create campaigns and ads
Parallel to the SEA campaign, we launched a social media campaign targeting a special landing page. This page featured a unique value proposition in the form of an attractive offer, aimed at increasing direct conversions.
Step 3: Continuously optimize
Through constant monitoring, data collection, and analysis of visitor behavior on the landing page, we continuously optimized the campaigns. This enabled us to quickly respond to insights and further improve conversion rates.
Step 4: Reporting
By tracking the results of both campaigns and making strategic adjustments, we were able to reduce conversion costs and achieve significant growth in the number of appointments.
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CONCLUSION
Our comprehensive Social media and SEA approach contributed to significant improvements in paid online performance for Fatfreezing centers. We are pleased with the success achieved and look forward to continuing the growth of Fatfreezing centers and achieving even more impressive results in the future.
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▲ conversion increase
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