CASE
Resin floor
Coatingvloer.nl is a specialist in poured and resin floors in the Netherlands. The company aimed to attract more organic traffic and improve visibility for competitive search terms within the flooring sector.
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Within a year, ranked number 1 for Poured Floor!
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â–² Increase in leads from SEO
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â–² Increase in Organic Traffic
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â–² increase in domain rating
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SEO
Objective
The SEO trajectory focused on increasing the Domain Rating (DR) and strengthening website authority. Additionally, the goal was to achieve the top position in Google for strategic keywords, such as “gietvloer” (poured floor) with 17,000 monthly searches, thereby increasing organic traffic and leads through SEO optimization.
Approach
The approach began with a technical SEO audit, optimizing site architecture, loading speed, mobile-friendliness, and the implementation of schema markup.
Furthermore, efforts focused on on-page optimization by aligning titles, meta descriptions, headers, and high-quality content with search intent, combined with improved UX and CRO.
Finally, authority was built through qualitative link building, including guest blogging, PR, and a structured internal linking strategy.
Results
These efforts resulted in an increase in Domain Rating from 54 to 61, and the position for “gietvloer” shifted to number 1.
Additionally, there was a significant improvement in other strategic keywords, with a 173% increase in organic traffic, which led to more quote requests and contact moments.
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Thanks to ROXTAR’s strong SEO strategies, Coatingvloer ranked number 1 for Poured Floor within a year!
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Organic traffic increased by an impressive 173% in one year!
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DR improved from 54 to 61
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Conclusion
Through a structured SEO strategy, strong content, and an effective link-building campaign, Coatingvloer.nl received a massive boost in search engine rankings and website traffic. This directly contributed to more inquiries and revenue growth for the company.
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