CASE
Gaafinjectables
When Gaafinjectables started working with ROXTAR, the clinic already had a well-visited website, but due to the focus on botox and fillers, Google Ads kept getting rejected. That’s why we started a three-in-one approach: SEO for gaafinjectables.nl, a new skin clinic website gaafskinclinic.nl, and SEA campaigns around skin improvement. The keywords that it all ultimately revolves around include “skin clinic The Hague” and “skin improvement The Hague”.
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in botox and fillers, with focus on safety and quality
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â–¼ Lower cost per conversion from Google Ads
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â–² Increase in Organic Traffic
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â–² leads per month from Google Ads
“By splitting into Gaaf Injectables and Gaaf Skin Clinic, we reach more customers, improve findability, and visibly increase our consultation requests.”
A new website for Gaaf Skin Clinic
To be able to advertise within Google’s rules, we launched a new domain together with the client: gaafskinclinic.nl. Where Gaafinjectables focuses on injectables, we position Gaaf Skin Clinic as a cosmetic skin clinic for professional skin improvement and natural results.
The site is:
- Focused on skin conditions and treatments like Morpheus8, Lumecca IPL, and microneedling, with a clear link to Gaafinjectables so everything remains under one roof for the patient.
- Conversion-focused, with prominent call-to-actions, short forms, and accessible contact via phone and email.
From launch, we measure all important actions, such as forms, phone clicks, and appointments, so we can directly target real requests
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â–² The number of online consultation requests via Gaafinjectables and Gaaf Skin Clinic increased by an impressive 247% in the first months.
SEO
OUR SUCCESSES IN DETAIL
For Gaafinjectables and Gaaf Skin Clinic, we deployed SEO on both domains, each with its own role. Gaafinjectables captures visibility on injectables and facial rejuvenation, Gaaf Skin Clinic on skin improvement. Together, this ensures more reach, better positions, and especially more consultation requests from Google.
TRAFFIC INCREASE
The SEO approach on both websites has resulted in clear growth in organic traffic in a short time. By improving the structure around skin conditions, expanding content, and technical optimization, many more people are finding their way to the skin improvement pages of Gaafinjectables and Gaaf Skin Clinic.
We continuously adjust based on data, so this upward trend in visitors is maintained in the long term.
KEYWORD EXPANSION – 30 RELEVANT KEYWORDS IN THE TOP 10
Thanks to our SEO approach, Gaafinjectables and Gaaf Skin Clinic now rank with dozens of relevant keywords on the first page of Google. This mainly involves combinations of skin condition, treatment, and location, such as “skin clinic The Hague”, “Morpheus8 The Hague”, and “pigment spots treatment face”.
This not only increases visibility but also attracts better qualified visitors who are already specifically looking for a solution to their skin problem.
CONVERSION GROWTH
More traffic is nice, but it’s ultimately about appointments in the calendar. By combining SEO with clear call-to-actions, short forms, and clear information, the number of consultation requests via the websites has increased significantly.
SEO now delivers a constant stream of requests for both skin improvement and injectables, making the clinic less dependent on individual campaigns.
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In botox and fillers, with focus on safety and quality
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â–² Organic traffic experienced an increase of an impressive 89% in one year!
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Gaafinjectables and Gaaf Skin Clinic now rank with over 30 relevant keywords in Google’s top 10.
SEA
On gaafinjectables.nl, botox, fillers, and other injectables are explicitly mentioned. This causes ads to quickly fall under Google’s stricter health guidelines and campaigns are regularly rejected. With gaafskinclinic.nl, a domain entirely focused on skin improvement, we can safely advertise treatments like IPL, Morpheus8, microneedling, peels, and LED therapy.
Campaign structure
For Gaaf Skin Clinic, we set up campaigns around three types of search intent:
- Location-focused: “skin clinic The Hague”, “skin therapist The Hague”.
- Treatment-specific: for example “Morpheus8 The Hague”, “IPL pigment spots The Hague”.
- Condition-focused: for example “remove pigment spots face”, “acne scar treatment”, “red skin IPL”.
Each ad group directs to a matching, SEO-optimized landing page. This ensures relevant clicks and a higher chance of appointments.
Optimization
During startup, we tested different ad texts, keyword types, and negative keywords. Afterwards, budgets were shifted to the best-performing campaigns and keywords and landing pages were refined based on click and conversion data.
SEA Results
In the first months of the campaigns on Gaaf Skin Clinic:
Approximately 54% lower cost per conversion after optimization compared to the first test weeks.
An average conversion rate of approximately 4.8% on intake and appointment requests.
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â–² Organic traffic experienced an increase of an impressive 89% in one year!
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Leads per month from Google Ads.
This is how we do it!
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Gaafinjectables, Gaaf Skin Clinic and ROXTAR: on the way to more success
Together with Gaafinjectables, we’ve already taken great steps: a new skin clinic website, a solid SEO foundation, and ongoing SEA campaigns that deliver real requests. But this is just the beginning.
In the coming period, we’ll continue building visibility, more qualified leads, and an even better filled calendar. This way, both domains grow step by step, each with its own role, within one clear online strategy
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