What is Digital Marketing?
At ROXTAR, we’re happy to give you a comprehensive answer to the question ‘What is digital marketing?’. Like every entrepreneur, you know that marketing is an essential part of any business. To position your company or organization stably in the market, a solid strategy is therefore necessary. Simply offering your products or services without first making a good plan is essentially a futile effort.
So, it’s essential to thoroughly research your target audience and keep an eye on your competitors. That’s actually logical when you think about it. For example, are you selling state-of-the-art roller skates? Then there’s a good chance that advertising in the newsletter of the regional card game club is a waste of time and money. That’s a shame, isn’t it? Fortunately, ROXTAR is a rockstar in digital marketing, and we’re happy to help you and your business get started!
Free Strategy Session
Do you want to take your digital marketing to the next level? Request a free strategy session now.
Free Strategy Session
Do you want to take your digital marketing to the next level? Request a free strategy session now.
What is marketing?
Yes, that’s a very good question! According to the definition, marketing encompasses all activities aimed at creating, communicating, and delivering value to customers. Before the inventor of the wheel let his potential customers know what a wheel was and why they would need it, no one was interested.
So, there had to be a moment when the target audience became aware of the necessity of acquiring a wheel. Or two. Or four. Only when people became aware of all the advantages, but also all the disadvantages of not having such a wheel, could the product be delivered. What is marketing? It’s using various tools to sell your product or service. How do you let your target audience know they need your services or products?
So, ‘What is digital marketing?’ can be seen as the modern version of this question.
A good salesperson listens
To sell a product, more is needed than extensive knowledge about the product itself. The salesperson needs to take a look into the world of the target audience. What does the customer want, what are they concerned with, what do they find important? This whole process naturally starts with finding the right target audience. As an experienced expert in state-of-the-art roller skates, you are, of course, completely at home in that world.
Nevertheless, an experienced marketing specialist is essential in positioning or repositioning a brand, company, or concept. ROXTAR is the specialist in digital marketing and has the tools to make your marketing campaign a resounding success. What is digital marketing without a ROXTAR marketing specialist?
The marketing specialist as a guide
Entrepreneurs and businesses do well to rely on the expertise of highly trained ROXTAR marketing specialists. From an experienced position, we can offer a comprehensive solution of various digital marketing tools, along with the benefits of well-thought-out positioning and repositioning of your company. ROXTAR may not be an expert in your product or service, but we have the know-how to conduct extensive analyses.
Competition, target audience, objectives, and implementing the right digital marketing tools to put your company in a strong position within your own market segment. The marketing specialist will therefore not approach the market from your perspective. Instead, the market will be analyzed, and it will be extensively mapped out where the demand for your product can be found and what else your potential target audience has on their wish list.
Curious how we can help you further?
What is digital marketing for your business?
Of course, a textbook definition isn’t very useful. That’s why it’s important to answer the question ‘What is digital marketing?’ from your company’s specific point of view. Since we at ROXTAR don’t yet know exactly what you do, we’d be happy to explain it using examples. Simply put, marketing is everything your company does to promote the sale of your product or service.
The implementation of this is therefore very different for each company. Precisely for this reason, engaging a marketing specialist saves costs and time. What is the best digital marketing strategy for your company? In our creative workshop, ROXTAR specialists work together to draw up a comprehensive plan. For every form of marketing, there is a designated expert. This way, ROXTAR has all the specialists needed for your campaign. From web designers to SEO specialists. From analysts to influencers.
Brand Awareness
As a budding entrepreneur, you don’t have brand awareness. That’s perfectly normal at this stage. Shouting from the rooftops that you’re the best won’t do much good in such a case. Because that potential customer will choose the recognizable face of your competitor. Even though your products and services might be many times better.
A fresh look, an enthusiastic plan, and a decisive approach. After all, you didn’t start your own business for nothing. Brand awareness is key. Because as soon as people start talking glowingly about you at parties, gatherings, and in the well-known corridors, you’ve got a foot in the door. You can achieve brand awareness through word-of-mouth. But with a clever digital marketing strategy, you can also reach potential customers who haven’t yet heard whispers about you. The question is: what is the most effective digital marketing tool in your industry?
Established businesses
Brand awareness is an important factor not only for new entrepreneurs. As a seasoned entrepreneur, you can conquer markets and amaze new target audiences with your qualities through a well-planned repositioning. With a new logo and a fresh look, you can expand your customer base and attract the attention of target audiences that previously seemed unreachable. So ask yourself: ”what is digital marketing for me?”
What is digital marketing without marketing tools?
In practice, your ROXTAR marketing specialist will work with a well-thought-out marketing strategy. This doesn’t consist of simply posting funny messages on social media. Nor does marketing mean you should place random ads in all sorts of magazines and local newspapers. With thoughtful analyses and extensive research into your industry, competitors, and target audience, the marketing specialist will come up with a strong plan. This plan will be put into action in consultation with you and/or the other bright minds within your organization. For this, ROXTAR uses the most effective digital marketing tools.
digital marketing tools
Initially, we assume that you will provide your own texts. Don’t have them yet, and don’t know how or where to start? No problem! A professional copywriter will get to work creating great texts for you. Of course, this will be fully focused on convincing your target audience and ensuring good findability in search engines. To achieve this, we do need the right information. We leave it entirely up to you what you would like to have on your website. Would you like advice? We are also here for you!
digital marketing tools
Digital marketing tools refer to everything related to the internet. The platforms and media are numerous. For example, everyone nowadays has a smartphone in their pocket. Even the elderly are not exempt and can regularly be found on the world wide web. The same applies to children and everyone in the age categories in between.
Besides smartphones, there are also tablets, laptops, and desktop computers. These marketing tools are widely used for digital marketing.
Websites: a professional website is indispensable for every company nowadays. It serves as your company’s online business card and offers the opportunity to share information, sell products or services, and connect with potential customers.
Besides your own website, you can, of course, also use the websites of others. Think of wholesalers or your customers’ webshops. Think of link building, blogs, and sponsoring. And we haven’t even talked about advertisements yet.
Display ads: the average European spends the vast majority of their day looking at a screen. On many websites, banner ads are therefore a necessary evil. For the website, this source of income can provide a free service. And for the advertiser, a banner is the best way to constantly pop up in the corner of the potential target audience’s eye. Generating a larger reach with Google Ads is very fast with the possibility of 3 million ads on different websites at once.
Search Engine Advertising (SEA) gives you priority over SEO-generated links. Think of the top three links that appear when you type in your search term. These paid links give you that extra boost to constantly appear before your target audience. Keyword research is necessary to run a good SEO and SEA campaign. Display advertising works excellent at the beginning of every customer journey. It gives your potential target audience the chance to get acquainted with your brand and company.
With retargeting, you capture the attention of potential customers who have already visited your website but haven’t yet crossed the digital finish line. Retargeting specifically targets these visitors to convert them into paying customers.
Social media: platforms like Facebook, Instagram, X, TikTok, and LinkedIn can be used to build an online presence, increase brand awareness, maintain customer relationships, and generate new leads. By using popular influencers, you can even piggyback on the popularity of other, established accounts. However, an extensive strategy must be mapped out before you start this.
Social media can be a valuable tool in the hands of experienced marketing specialists. But user-generated content can also backfire in inexperienced hands. For a clever marketing specialist, it’s possible to even turn negative criticism into a positive opportunity to appeal to new target audiences and elicit glowing reactions and reviews.
Email marketing: sending targeted emails to potential and existing customers is an effective way to keep them informed about new products, offers, and news within your company. Of course, it’s important to find a balance here and not dizzyingly spam the customer or potential customer.
While your favorite niece always enthusiastically reads your emails, not everyone is happy with a daily diary from a business contact, no matter how interesting you are. Here too, the marketing specialist knows how to find the perfect balance. Email marketing is also an excellent way to win over your target audience. By subscribing with their email address, you can repeatedly target them with new promotions, products, and updated information.
Search Engine Optimization (SEO): by optimizing your websites and webshops for search engines, you can appear higher in search results. Search Engine Optimization (SEO) increases the chance that potential customers will find your website when they search for relevant products or services. Experienced SEO specialists and copywriters know the tricks and methods to make the results of Google, Bing, and other search engines work positively for your company. This involves using the texts and images on your own website, as well as so-called link-building sites, social media, and possibly the websites of your customers and other contacts.
When creating SEO content, not only is careful research conducted on how to attract potential customers to your website. It is equally important that your website has a high conversion rate. Potential customers who immediately click away from your website due to unclear content or irrelevant topics significantly lower that conversion. It is therefore strongly recommended to always use an SEO specialist.
The SEO specialist ensures technical optimization, on-page optimization, and also off-page optimization. SEO is incredibly important, given user search behavior. As many as 70% of Google users click on one of the top three links in the results. Only 10% of searchers look at the second page. ROXTAR therefore focuses on the first links of that all-important first page.
Content marketing: by creating valuable and relevant content, such as blog articles, videos, or infographics, you can build authority within your field and attract potential customers. In combination with the right platforms, a dazzling campaign is possible. Results can be monitored and adjusted along the way to achieve the best outcome.
Offline marketing tools
While digital marketing is a large part of modern marketing strategies, offline marketing tools are worth mentioning.
- Print ads: advertising in magazines, newspapers, or billboards is becoming less effective for reaching a wider audience.
- Printed materials: flyers, brochures, and business cards can be distributed during events or via mail to share information about your company with potential customers. Leafleting can take place at locations of your choice. Brochures and business cards can be handed out to genuinely interested parties during trade fairs, meetings, or other encounters. With a brief reference to your website, of course!
- Direct mail: sending personalized letters to specific target groups can offer a personal approach for anyone who doesn’t yet know how to find your website.
- Networking events: attending trade fairs, conferences, and other networking events offers the opportunity to build relationships, generate leads, and promote your company. The benefits of this can even lead to patronage years after the activity. These events are, of course, always supported by a strong online presence.
Benefits of well-thought-out (re)positioning
A well-thought-out positioning is crucial for the success of your company. It’s about how you are or become distinctive in the eyes of the customer. By creating a unique value proposition that aligns with the needs and wishes of the target audience, you can build a strong brand identity and foster customer loyalty. A large part of good positioning is a recognizable logo, corporate colors, and a user-friendly website with the right information and, of course, a call to action.
Repositioning may be necessary if you notice that your current positioning is not effective enough or if there are changes in the market. It can involve redefining your target audience, introducing new products or services, or adjusting your communication strategy. Repositioning allows you to remain relevant in an ever-changing business environment. A new logo, fresh colors, new products, and sometimes even a completely new way of speaking to your target audience.
What is the advantage of digital marketing?
A large part of modern marketing therefore takes place online. The great advantage of digital marketing is the enormous market it creates. Precisely because screens have become a large part of daily life, digital marketing is the way to connect with your potential customer.
By focusing on various digital marketing tools, you can easily increase your brand awareness, clearly and detailedly explain your product and service, and allow your potential customers to find you. That’s much easier than the other way around. ROXTAR optimizes your website for successful lead generation and significantly boosts conversion.
Being found with the right words
Google, Bing, Yahoo and other search engines use keywords. These keywords are of great importance in every SEO and SEA campaign. To use the right words in texts on your website and on third-party websites, keyword research is important. ROXTAR’s marketing specialists research this for you and use experienced copywriters to positively influence search results. Instead of constantly offering your products and services to anyone who will listen, your website suddenly comes to the attention of people who are specifically looking for what you have to offer.
What is a greater advantage of digital marketing than being effortlessly found by thousands, tens of thousands or even hundreds of thousands of search engine users per day? ROXTAR has the right specialists in-house to not only be found, but also to keep your customers on the website, provide them with the right information and prompt them to take action. This way you suddenly have access to email addresses, phone numbers and other data from interested parties. Search Engine Optimization is, as mentioned earlier, dependent on three important factors:
Technical Optimization
Technical optimization focuses on the speed at which your website loads and whether all parts, including individual pages, images and videos, load correctly. It also looks at the size and readability of your fonts and color combinations on your website.
On-page optimization
On-page optimization is important for the quality of your content and how it matches the search query. Offering Christmas trees on a page where the visitor lands after searching for ‘Halloween decorations’ is counter-productive and significantly reduces conversion on your website. On-page optimization focuses on text, videos and images.
Off-page optimization
Off-page optimization is finally important for a high ranking in search results. The amount of relevant links that point to your website, placed on important websites. Link building websites take care of this, for example, in a link building campaign.
Influencers on social media
Platforms like Instagram and TikTok are still growing and provide access to literally millions of potential customers. However, a business account with 129 followers cannot simply reach these millions. The complex algorithms of social media platforms give priority to popular accounts. It’s up to ROXTAR’s specialists to use these popular accounts to connect your brand, product, service or name.
Using influencers is a proven and very effective way to increase your brand awareness. But then you need to choose the right influencer, of course. ROXTAR works with several important influencers in the digital world and has mapped out which accounts are followed by which target groups. This means that your target group is somewhere on the internet scrolling, hoping to come across your product. Easy for ROXTAR.
What is digital marketing without ROXTAR?
To recap, there is only one answer to that burning question: ‘What is digital marketing?’ Digital marketing = ROXTAR. Our digital marketing specialists have insight into the complete customer journey of your target group and make everything measurable for a well-functioning sales funnel. Your business becomes better and longer visible to your target group and ROXTAR ensures an excellent balance between the various digital marketing tools.
By setting up tracking goals, we keep a close eye on how your campaign is performing in Google Analytics. This means we know exactly how the flow of visitors to your website converts. If necessary, we can always respond to adjust and fine-tune the strategy. For example, with an A/B test it’s possible to test how a different layout of your website would perform.
Working with ROXTAR
Trusting ROXTAR’s specialists gives you several valuable advantages.
Contact us quickly to start an exciting digital marketing campaign!
Free Strategy Session
Do you want to take your digital marketing to the next level? Request a free strategy session now.