CASE
GIGA Storage B.V.
GIGA Storage B.V. is an existing SEO client that was ready for a new website. Search engine visibility was lagging and online authority was lower than desired. As a result, the site generated too few quality leads and appointments. Competition in the energy storage market is strong, and the old website attracted insufficient relevant traffic and didn’t consistently rank for important search terms.
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▲ Increase in Organic Traffic
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▲ Increase in domain authority after 1 year
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▼ Decrease in cost per conversion after 1 year
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▲ Increase in conversions after 1 year
“Previously, we had trouble finding new projects online. Now we receive more inquiries daily than we can handle.”
SEA
For GIGA Storage B.V. we reduced cost per conversion by 76 percent, increased the conversion rate from 2 to 9 percent, and decreased the average CPC from €5 to approximately €1. Campaigns were set up per use case, such as grid stabilization, peak shaving and congestion management, with landing pages per target group and region.
Key figures:
- Faster turnaround time from first contact to appointment
- 85 percent top rankings, 48 percent at number 1
- More quality RfPs for projects above 50 MW
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Cost per conversion decreased by as much as 76%
SEO
112% Increase in Organic Traffic: the number of visitors coming to the website through search engines has grown substantially.
128% Increase in Engaged Sessions: visitors stayed longer on the site and viewed more pages, which led to more quotes!
Growth in Backlinks and Domain Authority: through the link building campaign, domain authority grew by 8 points, contributing to better positioning in search results.
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The domain authority of GIGA Storage B.V. has doubled!
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128% more sessions with more quote requests due to higher engagement.
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112% Increase in Organic Traffic
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CONCLUSION
The combination of SEO and SEA clearly delivered returns for GIGA Storage B.V. In paid search, cost per conversion decreased and conversion rate increased. Organically, we saw solid growth: +112% traffic, +128% engaged sessions and +8 points domain authority. Together, these effects resulted in more visibility, more relevant leads and a higher influx of quote requests.
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▲ Increase in Organic Traffic
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