CASE
Practice von Brucken Fock
Practice von Brucken Fock is a dentist in Zoetermeer where patients can get help quickly, with lots of attention to comfort like painless anesthesia and laughing gas sedation. New patients can register and often get an appointment within 24 hours. This proposition, accessible and patient-friendly, forms the basis of our approach for growth through Google Ads and SEO.
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▲ Increase in clicks after 1 year of Google Ads.
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▲ Increase in impressions after 1 year.
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▼ Lower conversion costs in 1 year
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▲ More conversions in 1 year
“Thanks to the combination of local campaigns and clear landing pages, more people from Zoetermeer can find us. Appointments are made faster and the cost per click has decreased.”
Google Ads
To generate more appointment requests in Zoetermeer and the surrounding area, we set up campaigns by search intent and by treatment. Someone searching for dentist Zoetermeer or implantology Zoetermeer gets an ad that matches the corresponding page content-wise. We measure real actions: form submissions, phone calls and online appointments. The combination of local relevance and clear landing pages ensures a stable influx of new patients.
Over the past twelve months, we see clear growth in visibility and volume. The number of impressions and clicks increased significantly, while click prices decreased. The total number of conversions has further increased. These results confirm that the ads align well with what people in the region are looking for and that the website delivers on its promise with quick scheduling and patient-friendly care.
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▲ More conversions in 1 year
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▼ Lower conversion costs in 1 year
SEO
Sure, here’s a slightly shorter version:
For sustainable growth, we rolled out a local SEO approach in Zoetermeer and surrounding areas: fast technology, clear navigation and complete treatment pages for general dentistry and specialties like crowns and bridges, implantology, whitening and laughing gas sedation. We strengthened E-E-A-T with doctor profiles, before and after photos, FAQs and source citations. The Google Business Profile is fully completed, internal links are sharpened and schema markup is added (LocalBusiness, Dentist, FAQPage).
After a year, visibility on non-branded search terms around “dentist Zoetermeer” is clearly higher. Organic traffic, clicks and phone calls through the business profile are growing, resulting in higher positions and more appointment requests without advertising costs.
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▲ Increase in organic clicks year over year.
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▲ More profile actions via Google Business Profile.
CONCLUSION
With a combination of targeted Google Ads and a strong local SEO approach, Practice von Brucken Fock has increased visibility and stabilized the influx of appointments. The cost per conversion is lower, the requests are more relevant and the schedule is more evenly filled throughout the week.
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CONCLUSION
With a combination of targeted Google Ads and a strong local SEO approach, Practice von Brucken Fock has increased visibility and stabilized the influx of appointments. The cost per conversion is lower, the requests are more relevant and the schedule is more evenly filled throughout the week.
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▲ conversions after 1 year
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