What is online marketing?
At ROXTAR, we’re happy to give you a comprehensive answer to the question, ‘What is online marketing?’. Like every entrepreneur, you know that marketing is an essential part of any business. A solid strategy is therefore needed to position your company or organization stably in the market. Simply offering your products or services without first making a good plan is like trying to bail out a boat with a hole in it.
So it is necessary to thoroughly research your target group and peek over the fence at your competitors. That actually makes sense when you think about it. For example, do you sell state-of-the-art roller skates? Then there is a good chance that advertising in the newsletter of the regional card game association is a waste of time and money. That’s a shame, isn’t it? Fortunately, ROXTAR is a rock star in online marketing and we are happy to help you and your company on your way!
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What is marketing?
Yes, that’s a very good question! According to the definition, marketing includes all activities aimed at creating, communicating, and delivering value to customers. Before the inventor of the wheel let his potential customers know what a wheel was and why they would need it, no one was interested. So there had to be a moment when the target group became aware of the need to purchase a wheel. Or two. Or four.
Only when people became aware of all the advantages, but also of all the disadvantages of not having such a wheel, could the product be delivered. What is marketing? Using a variety of tools to sell your product or service. How do you let your target group know that they need your services or products?
A good salesperson listens
Bringing a product to the public requires more than extensive knowledge about the product itself. The seller needs to take a look into the world of the target group. What does the customer want, what is the customer busy with, what does the customer find important? This whole process starts, of course, with finding the right target group. As an experienced expert in the field of state-of-the-art roller skates, you are of course completely at home in the world. However, an experienced marketing specialist is essential in positioning or repositioning a brand, company or concept. ROXTAR is the specialist in the field of online marketing and has the tools to make your marketing campaign a whirlwind success. What is online marketing without a ROXTAR marketing specialist?
Curious how we can help you further?
The marketing specialist as a guide
Entrepreneurs and companies would do well to rely on the expertise of excellently trained ROXTAR marketing specialists. From an experienced position, we can offer a comprehensive solution of various online marketing tools, with the added benefits of a well-thought-out positioning and repositioning of your company. ROXTAR may not be an expert in your product or service, but it has the know-how to perform extensive analyses. Competition, target group, objectives and the implementation of the right online marketing tools to bring your company into a strong position within your own market segment.
The marketing specialist will therefore not approach the market from your perspective. Instead, the market is analyzed and it is extensively mapped out where the demand for your product can be found and what else your potential target group has on their wish list.
What is online marketing for your company?
You can’t do much with a textbook definition, of course. That is why it is important to answer the question ‘what is online marketing?’ from the specific point of view of your company. Because we at ROXTAR don’t yet know exactly what you do, we are happy to explain it using examples. In short and simple terms, marketing is everything your company does to promote the sale of your product or service. The interpretation of this is therefore very different for each company.
Precisely for that reason, hiring a marketing specialist is cost and time saving. What is the best online marketing strategy for your company? In our creative workshop, ROXTAR’s specialists work together to draw up a comprehensive plan. There is a designated expert for every form of marketing. ROXTAR has all the specialists needed for your campaign. From web designers to SEO specialists. From analysts to influencers.
Brand awareness
As a starting entrepreneur, you have no brand awareness. That’s not possible yet. Shouting from the rooftops that you are the best is of little use in such a case. Because that potential customer chooses the recognizable face of your competitor. While your products and services may be many times better. A new look, an enthusiastic plan and a decisive approach. After all, you didn’t start for yourself for nothing. Brand awareness is key.
Because as soon as people start talking about you in glowing terms at parties and in the well-known corridors, you have a foot in the door. You can achieve brand awareness with word-of-mouth advertising. But with a clever online marketing strategy, you can also reach potential customers who have not yet heard whispers about you. The question is: what is the online marketing tool that is most effective in your industry?
Established companies
Brand awareness is an important factor not only for starting entrepreneurs. As a seasoned entrepreneur, you can conquer markets with a well-planned repositioning and amaze new target groups with your qualities. With a new logo and a fresh look, you can increase your customer base and attract the attention of target groups that previously seemed unreachable.
What is online marketing without marketing tools?
In practice, your ROXTAR marketing specialist will get to work with a well-thought-out marketing strategy. This does not consist of simply posting funny messages on social media. Marketing also does not mean that you have to place random advertisements in all kinds of magazines and door-to-door newspapers. With well-thought-out analyses and extensive research into your industry, competitors and target group, the marketing specialist comes up with a strong plan. This plan will be put into operation in consultation with you and/or the other bright minds within your organization. ROXTAR uses the most effective online marketing tools for this.
Online marketing tools
Online marketing tools include everything that has to do with the internet. The platforms and media are numerous. Nowadays, of course, everyone has a smartphone in their pocket. Even the elderly do not escape the dance and can regularly be found on the world wide web. The same applies to children and everything in the age categories in between. In addition to smartphones, there are also tablets, laptop and desktop computers. These marketing tools are widely used for online marketing.
- Websites: a professional website is indispensable for every company these days. It serves as the online business card of your company and offers the opportunity to share information, sell products or services and make contact with potential customers. In addition to your own website, you can of course also use the websites of others. Think of wholesalers or the webshop of your customers. Think of link building, blogs and sponsoring. And we haven’t even talked about advertisements yet.
- Display ads: the average European spends most of his or her day looking at a screen. Banner advertisements are therefore a necessary evil on many websites. For the website, this source of income can provide a free service. And for the advertiser, a banner is the best way to keep popping up in the corners of the potential target group’s eyes. Generating a larger reach with Google Ads is very fast with the option of up to 3 million advertisements on different websites at once. Search Engine Advertising (SEA) gives you priority over the SEO generated links. Think of the top three links that appear when you type in your search term. These paid links give you that extra boost to keep getting in front of your target group. Keyword research is necessary to conduct a good SEO and SEA campaign. Display advertising works great at the beginning of every customer journey. It gives your potential target group the opportunity to get acquainted with your brand and company. With retargeting, you attract the attention of potential customers who have already visited your website, but have not yet crossed the digital line. Retargeting specifically targets these visitors to convert them into paying customers.
- Social media: platforms such as Facebook, Instagram, X, TikTok and LinkedIn can be used to build an online presence, increase brand awareness, maintain customer relationships and generate new leads. By using popular influencers, you can even piggyback on the popularity of other, established accounts. However, an extensive strategy must be mapped out before you start this. Social media can be a valuable tool in the hands of experienced marketing specialists. But user generated content can also backfire in inexperienced hands. For a smart marketing specialist, it is even possible to turn negative criticism into a positive opportunity to appeal to new target groups and elicit rave reviews and reviews.
- E-mail marketing: sending targeted e-mails to potential and existing customers is an effective way to keep them informed of new products, offers and news within your company. Of course, it is important to find a balance in this and not spam the customer or potential customer dizzy. Although your favorite niece always enthusiastically reads your e-mails, not everyone is happy with a daily diary of a business relationship. No matter how interesting you are. Here too, the marketing specialist knows how to find the perfect balance. E-mail marketing is also an excellent way to win over your target group. By registering with their e-mail address, you can target them again and again with new promotions, products and updated information.
- Search engine optimization (SEO): by optimizing your websites and webshops for search engines, you can appear higher in the search results. Search Engine Optimization (SEO) increases the chance that potential customers will find your website when they search for relevant products or services. Experienced SEO specialists and copywriters know the tricks and methods to make the results of Google, Bing and other search engines work out positively for your company. This uses the texts and images on your own website, but also the so-called link building sites, social media and possibly the websites of your customers and other relationships. When creating SEO content, careful research is not only carried out into how potential customers can be drawn to your website. It is just as important that your website has a high conversion rate. Potential customers who immediately click away from your website due to unclear content or irrelevant topics significantly reduce that conversion. It is therefore strongly recommended to always use an SEO specialist. The SEO specialist ensures technical optimization, on-page optimization and also off-page optimization. SEO is extremely important, with a view to the search behavior of users. No less than 70% of Google users click on one of the top three links in the results. Only 10% of searchers look at the second page. ROXTAR therefore focuses on the first links of that oh-so-important first page.
- Content marketing: by creating valuable and relevant content, such as blog articles, videos or infographics, you can build authority within your field and attract potential customers. In combination with the right platforms, a whirlwind campaign is possible. Results can be monitored and gradually adjusted to achieve the best outcome.
Offline marketing tools
Although online marketing is a large part of modern marketing strategies, offline marketing tools are worth mentioning.
- Print advertisements: advertising in magazines, newspapers or billboards is becoming less and less effective in reaching a wider audience.
- Printed matter: flyers, brochures and business cards can be distributed during events or by post to share information about your company with potential customers. Flyering can take place at locations chosen by you. The brochures and business cards can be handed over to concretely interested parties during trade fairs, meetings or other meetings. With a brief reference to your website, of course!
- Direct mail: sending personalized letters to specific target groups can offer a personal approach for anyone who does not yet know how to get to your website.
- Networking events: attending trade fairs, conferences and other networking events offers the opportunity to build relationships, generate leads and promote your company. The benefits of this can still yield clientele years after the activity. These events are of course always supported by a strong online presence.
Benefits of well-thought-out (re)positioning
A well-thought-out positioning is crucial to the success of your company. It is about how you are or become distinctive in the eyes of the customer. By creating a unique value proposition that meets the needs and wishes of the target group, you can build a strong brand identity and stimulate loyalty among your customers. A large part of good positioning is a recognizable logo, company colors and a user-friendly website with the right information and of course a call to action.
Repositioning may be necessary if you notice that your current positioning is not effective enough or if there are changes in the market. It may involve redefining your target group, introducing new products or services, or adjusting your communication strategy. Repositioning allows you to remain relevant in an ever-changing business environment. A new logo, fresh colors, new products and sometimes even a completely new way of speaking to your target group.
What is the advantage of online marketing?
A large part of modern marketing therefore takes place online. The great advantage of online marketing is the enormous sales market that is created. Precisely because screens have become a large part of daily life, online marketing is the way to make contact with your potential customer. By focusing on various online marketing tools, you can easily increase your brand awareness, you are able to explain your product and service clearly and in detail and your potential customers will find you. That is a lot easier than the other way around. ROXTAR optimizes your website for successful lead generation and significantly increases conversion.
Being found with the right words
Google, Bing, Yahoo and other search engines use keywords. These keywords are of great importance in every SEO and SEA campaign. In order to use the right words in texts on your website and on third-party websites, keyword research is important. The marketing specialists at ROXTAR research this for you and use experienced copywriters to positively influence the search results. Instead of constantly offering your products and services to everyone who wants to listen, your website suddenly comes to the attention of people who are specifically looking for what you have to offer. What is a greater advantage of online marketing than being effortlessly found by thousands, tens of thousands or even hundreds of thousands of search engine users per day? ROXTAR has the right specialists in-house to not only be found, but also to keep your customers on the website, provide them with the right information and call them to action. This way you suddenly have e-mail addresses, telephone numbers and other information from interested parties. As mentioned earlier, Search Engine Optimization depends on three important factors:
The still growing influence of the world wide web
Marketing is constantly growing and evolving. With the advent of the internet, we saw a huge change in the way advertising is done. The internet offers endless platforms that ROXTAR specialists are happy to utilize. This way, ROXTAR is always aware of new trends and can quickly respond to changes in the market. This applies not only to social media, where we observe rapid changes in popular platforms, but also to the algorithms of Google and other search engines, which change regularly. Only marketing specialists who are constantly learning and growing can respond to these changes. That’s why ROXTAR ensures that your company directly benefits from this knowledge.
Technical Optimization
Technical optimization focuses on the speed at which your website loads and whether all parts, including individual pages, images and videos, load correctly. It also looks at the size and readability of your fonts and color combinations on your website.
On-page optimization
On-page optimization is important for the quality of your content and how it matches the search query. Offering Christmas trees on a page where the visitor lands after searching for ‘Halloween decorations’ is counter-productive and significantly reduces conversion on your website. On-page optimization focuses on text, videos and images.
Off-page optimization
Off-page optimization is finally important for a high ranking in search results. The amount of relevant links that point to your website, placed on important websites. Link building websites take care of this, for example, in a link building campaign.
Influencers on social media
Platforms like Instagram and TikTok are still growing and provide access to literally millions of potential customers. However, a business account with 129 followers cannot simply reach these millions. The complex algorithms of social media platforms prioritize popular accounts. It is the task of ROXTAR’s specialists to use these popular accounts to connect your brand, product, service, or name. Using influencers is a proven and very effective way to increase your brand awareness. But then, of course, you have to choose the right influencer. ROXTAR works with some key influencers in the digital world and has mapped out which accounts are followed by which target groups. This means that your target audience is scrolling somewhere on the internet, hoping to come across your product. Easy peasy for ROXTAR.
What is online marketing without ROXTAR?
In summary, there is only one answer to that burning question: ‘What is online marketing?’ Online marketing = ROXTAR.
Our online marketing specialists have insight into the complete customer journey of your target group and make everything measurable for a well-functioning sales funnel. Your company becomes more visible to your target group for longer, and ROXTAR ensures an excellent balance between the various online marketing tools.
By setting tracking goals, we keep a close eye on how your campaign is performing in Google Analytics. This means that we know exactly how the flow of visitors to your website converts. If necessary, we can always respond to adjust and sharpen the strategy. For example, an A/B test can be used to test how a different layout of your website would perform.
What our customers say
Working with ROXTAR
Trusting ROXTAR’s specialists gives you several valuable advantages.
– Focus on your own core business and don’t worry about online marketing.
– Rely on the expertise and experience of a team of professionals with specific specializations.
– ROXTAR’s established network becomes available to your company in one fell swoop.
– Continuous measurement of the effectiveness of your marketing campaign.
– Rely on data and the strategic choices of our rock stars, without guesswork and gambles.
– Efficiency and effectiveness thanks to well-versed experts in the field of analysis, SEO, and marketing.
Contact us quickly to start a whirlwind online marketing campaign!
Free Strategy Session
Do you want to take your online marketing to the next level? Request a free strategy session now.