SEO: Search Engine Optimization
Yes! Your website is finally live. But… where are the visitors?! Is the number of visitors to your website disappointing? Or have you just launched a new website and is everyone politely declining? In that case, it may well be that you have not (yet) been involved in Search Engine Optimization, also known as search engine optimization in Dutch.
Perhaps you have been somewhat involved, but it has not worked out well (enough). Of course, you want to show your website to the world with pride. This requires good online visibility.
With search engine optimization, we ensure that you reach the right people, without having to pay per click, but how exactly? Let’s start with
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Do you want to take your website to the next level? Request a free strategy session now.
What is search engine optimization?
In case you haven’t quite figured it out yet: search engine optimization is su-per important for the visibility of your website. You can spend a lot of money on advertisements on Google or social media, but did you know that you can also get a lot of visitors to your website by using search engine optimization? If you know what to look for, of course.
Simply put, search engine optimization ensures that your website is found organically by surfers on the internet. Do you apply the right techniques? Then your website will appear higher in the search results. You can already guess: that leads to more visitors! And that is exactly what you want to achieve, in addition to the highest possible conversion rate. But that’s another story.
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Heh, how does it work then?!
Alright, to begin with, it is important to know that with search engine optimization we mainly focus on Google. Since this is by far the most used search engine in the world, other search engines – sorry not sorry – are less relevant. Chill, because that means we can put our full focus on Google. When you type something in the search bar, you end up on a page with the results of your search. The first page is also called the SERP.
With search engine optimization, our goal is to be as high as possible in the search results. With the end goal: at the top – of course below the advertisements – in the SERP. To determine which websites come out on top, Google has established numerous ranking factors. Google is not going to reveal exactly what these factors are. But what they fortunately do reveal is that these factors can be divided into three main categories:
Your website must look good ‘under the hood’!
Waiting 10 seconds for your website to load, yeah right… Make sure your technical SEO is in order.
A clear structure, good loading speed and compatibility (mobile, tablet, desktop).
Put yourself in the shoes of the website visitor.
Find out the search behavior of your visitors by performing keyword research.
Make sure relevant content is written. The better the content, the higher your position!
Build authority by collecting links.
Google has confirmed that links are one of the three most important ranking factors.
Surpass your competitors by earning link referrals from websites with a good reputation.
If you score well on all three of these categories, there is a very good chance that your website will appear at the top of the search results. However, to achieve that, there is some work to be done.
Curious how we can help you further?
Ehhh, SEO-proof content?
Nice and nice, but how do we ensure that your website appears high in the search results? And at what times exactly does this happen? Well, for that we start a keyword research. We want to find out exactly what your target group is looking for and how this search proceeds. During the research, we determine which keywords best suit your company. We look at the subject per page and which relevant keywords best match it. Sounds easy, but it’s not that simple – unfortunately. You want the keywords you choose to be Googled as often as possible.
But that’s not all: you also want there to be as little competition as possible on the keywords you choose. And keywords with a high search volume are of course also very interesting for your competitors. By picking out the best keywords and implementing them in the right way, we create a website full of SEO-proof content. The search engine in question sees this as a mega-big plus and ensures that your website comes up higher in the results when someone types in one of your keywords.
What is content?
Okay, this is an important question to answer. A misconception that many people make is that content only consists of text. This is not true!! Content includes everything with which you convey information to the public. Whether this is texts, videos, audio files, images, buttons, links, infographics or whatever. Now you may be wondering; how you can add such a keyword to an image, for example. Very simple: this is done using file names and alternative texts.
Once we – based on the keyword research – know exactly what your target group is looking for and which words they use to formulate their search, we can get started with creating suitable content! In addition, we also have to find out what answers the target group is looking for and what they find interesting to read.
With years of experience and expertise in the field of SEO, we at ROXTAR know exactly how to approach this. An informative, relevant and interesting text, supplemented with the right keywords for a high ranking? ROXTAR is the place to be!
Getting started with technical SEO
The technology of your website is at least as important as the content. Is the technology not in order? Then it could be that visitors can’t even see your content! Imagine: you end up on a website with all kinds of error messages, pages that take hours – probably minutes, but it always feels like hours – to load and links that lead nowhere. There is a good chance that you will quickly squeeze out and look for a website that can serve you normally.
Got it? Great, because that’s how Google thinks about it too. Does your website work technically completely top? Then you will appear high in the ranking. If you also take into account the other two important ranking categories, of course.
What is technical SEO?
We can also apply technical SEO to your website, but then it might be useful to know what we mean by that exactly. Technical SEO actually includes everything that has to do with what happens behind the scenes of your website. This includes, for example, a clear structure, where visitors can quickly and easily navigate through your website.
In addition, user-friendly URLs, a high loading speed, the correct use of headers, an SSL certificate and as few unnecessary error pages and codes as possible also play a major role when it comes to good technical SEO.
How does Google determine my authority?
As mentioned earlier, there are many factors on which Google bases your ranking. Google determines how reliable your website is based on the authority indication. The age of your domain and the brand awareness of your company play a major role in this.
Ehhh, what if you just started a company and purchased the domain less than a week ago?
Don’t panic, because we have a solution for that. You can influence the authority of your website. There are several methods for this, of which the most important and most used method is link building.
With link building you ensure that other websites refer to your website using hyperlinks – also called backlinks. The catch is that the websites that refer to your website must themselves have some status to be seen as relevant. The backlinks are registered as a kind of vote. This vote says, as it were, that the web page to which it is linked is good. Recruiting high-quality and relevant links plays a major role in search engine optimization. And we at ROXTAR have everything we need to realize this!
Search engine optimization: the benefits
Perhaps you have already figured out to some extent that search engine optimization is an important addition to your marketing strategy. Do you have no idea what the added value is exactly and why it can be super useful to invest in this? Then check the benefits below immediately!
- With the help of search engine optimization, your ranking in the search results will increase. This significantly increases the visibility of your website. For you, this means more visitors and more sales!
- By applying content optimization, not only will the number of visitors increase significantly, but the number of conversions will also increase. So a real win-win situation!
- Search engine optimization is a very sustainable marketing strategy. With a good foundation, you can benefit from the results for years. Of course, a web page remains online as long as you want and the authority of your website continues to increase in the meantime.
- All visitors who end up on your website through search engine optimization are completely free! In contrast to Search Engine Advertising, where you pay a certain amount per click.
- Another advantage over SEA: with search engine optimization you focus on all search engines at the same time! We may talk a lot about Google, but all search engines work – roughly – in the same way. If you score high in one, there is a good chance that you will also be at the very top in the other.
Want to know more about the benefits that search engine optimization can bring to your company? Feel free to contact us to discuss the possibilities!
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Search engine optimization at ROXTAR
As a search engine optimization agency, we know exactly how to set up and implement the right SEO strategy. Every company is different and therefore every company deserves a suitable strategy that is not simply copied and pasted from a previous – relevant – assignment. For a good collaboration, we attach great importance to transparency.
We ensure that you are constantly aware of the developments. It is your company, and important choices, strategies or developments should not pass you by. Together we will ensure that your company is in the spotlights of the internet. We do this as follows:
Step 1: let’s get acquainted!
Some claim that search engine optimization is a trick, but that is utter nonsense. Search Engine Optimization is nothing more than a strategy, based on best practices. In order to draw up the right strategy, we first want to get to know your company well.
We also map out who your ideal customer is and how the current online presence is. Then we roll up our sleeves and get to work on a complete, in-depth analysis of your website.
Step 2: determining the right SEO strategy
We now have all the necessary information at our disposal. Your contribution has been made, and now it is up to us to translate this into a suitable strategy. No company is the same, which is why we always ensure a customized plan. There is a good chance that your website already scores very well on a number of points, while other points may still need to be addressed.
We map out what the points for improvement are and how we can best approach this. Then we draw up a tight schedule and get started. Ready, set? We are ready to GO.
Step 3: monitor results
Now that we have implemented our strategy, it is time to test how this is going. We will consistently attract more traffic to your website and your business will grow enormously in no time. Of course, we think it is important to share all the results with you. This way you know exactly what the impact of our work is.
We work with
Is search engine optimization something for your company?
Achieving the best result goes far beyond creating interesting content, recruiting different backlinks and ensuring a high loading speed. The entire process requires trust, patience and good cooperation. We always strive for perfection. In this way you are assured of a customized strategy. A plan that is perfectly tailored to your company, your product or service and your target group.
Read also: Local SEO
Frequently asked questions about search engine optimization
Wat is het belangrijkste dat ik moet weten over seo?
Een goede SEO-strategie moet bestaan uit het bouwen van een geoptimaliseerde website die snel laadt, trefwoorden correct gebruikt en goed wordt weergegeven op alle apparaten. Een trage laadpagina kan de ervaring voor elk gebruik verpesten. In feite, als de laadtijd langer is dan 4 seconden, kan je 90% van je publiek verliezen.
Het bouwen van een contentstrategie is een ander essentieel element van goede SEO. Content is iets wat de brandende vragen van je gebruiker moet beantwoorden. Elk stukje content moet een toegevoegde waarde hebben voor je websitebezoekers. Het afstemmen van je content op de intentie en eisen van de gebruiker is hier het belangrijkste.
Help! Ik ben gezakt in de zoekresultaten. Wat nu?
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Let’s map out the opportunities together
Together we discuss your wishes and needs and map out the opportunities. Are you ready for better figures, more conversion and greater brand awareness? No idea where to start? Or do you just want to know what we can do for you?
As an online marketing agency, we at ROXTAR know exactly how to approach this. And we’re excited to apply this together with you. Contact us today without any obligation to discuss the possibilities. Review your website together? Map out your opportunities? We’d love to visit you. We’ll also perform a free SEO check right away. It doesn’t get better than that, does it?!
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Meet our team
Don
Online Strategist
Sherelle
Office Manager
Peter
Online Advertising Specialist
Seppe
Web Developer
Juliëtte
Project Manager
Bram
Online Advertising Specialist
Mucahid
Web Developer
Vazja
SEO Specialist
Juul
SEO Specialist
Sjoerd
Web Developer & Designer
Lilianne
Online Marketing Consultant