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Performance Marketing Agency that works Full Funnel

From first click to loyal customer – strategies that keep growing


Performance Marketing

Are you ready to make your marketing truly scalable? As a Performance Marketing Agency with a Full Funnel approach, we build a complete customer journey: from first introduction to recurring appointments. No isolated campaigns that contradict each other, but one integrated strategy that continuously generates more leads, appointments and revenue.

Full-Funnel Marketing for SME+

Are you ready to make your marketing truly scalable? With a full-funnel strategy, we build the complete customer journey: from first introduction to loyal, returning customers. One approach that structurally generates more leads, appointments and revenue.

šŸ‘‰ Request a free Funnel Quickscan now and discover where your growth potential lies.

What is Full Funnel Performance Marketing?

Many organizations focus either only on visibility or only on direct sales. This leads to missed opportunities and wasted budget. We tackle the complete customer journey:

Awareness – your brand becomes visible to the right target audience.

Consideration – potential customers explore and compare.

Conversion – inquiries, bookings or purchases.

Retention – repeat appointments and brand preference.

With the right strategy, your target audience always sees the right message at the right moment – this way, individual clicks grow into real customers and ambassadors.

Why choose ROXTAR?

ROXTAR makes growth concrete and measurable, with hands-free marketing where the route from first lead to repeat appointment is automated. Everything is technically sound and runs automatically: tracking and integrations, systems that communicate with each other including calendars, plus smart flows via WhatsApp, email and social with confirmations, reminders and follow-up. Experience in B2B & B2C marketing for SME+, data-driven choices and transparent reporting and evaluations ensure lasting insight and structural growth via a full funnel that gets smarter every month.

Hands-free marketing

From first lead to repeat appointment automated

Experience in your industry

B2B & B2C marketing deployment for SME+

Data-driven

Decisions based on numbers, not feelings

Always insight

Transparent reporting & evaluations

Structural growth

Funnels that get smarter every month

Our approach — results-oriented & data-driven

Strategy & preparation

Here we lay the foundation for growth. We research your target audience and market, map opportunities and competitors and translate that into sharp choices. Based on this, we determine achievable growth goals and KPIs. Then we create a custom funnel strategy, with clear actions and measurement points for each phase.

What you get

  • Measurement plan, tracking and dashboards
    Target audience and market analysis
  • Clear growth goals and KPIs
  • Funnel strategy per phase

Campaign setup

We set up campaigns with a smart structure, so everything stays clear and you can adjust quickly. We test variants with A/B tests, target ads per funnel phase and balance between new customers and retargeting. This way you build stable acquisition, without noise.

What you get

  • Focus on acquisition and retargeting
  • Logical account and campaign layer
  • A/B tests on ads and landing pages
  • Ads per funnel phase

Technology & automation

We ensure everything is technically correct and runs automatically. Tracking and integrations are set up properly, results are fully measurable and systems communicate with each other, including calendars. Then we build smart flows via WhatsApp, email and social, with automatic confirmations, reminders and follow-up that still converts doubters into customers.

What you get

  • Correct tracking and integrations
  • Integration with CRM, forms and calendars
  • Fully measurable results
  • Flows for WhatsApp, email and social
  • Automatic confirmations and reminders
  • Follow-up logic for warm leads

Optimization & retargeting

We adjust weekly based on data. Budget goes to what performs, bidding strategies and target audiences are sharpened and we test new angles. With targeted retargeting, we still get doubters over the line.

What you get

  • Weekly data-driven optimizations
  • Budget shift to winners
  • Structure, bids and target audiences sharpened
  • Retargeting flows for reconsideration and upsell

Content creation

Content that fits the customer journey works better. We write compelling copy, create visuals and produce videos, carousels and VSLs. Every piece aligns with the phase someone is in, from first attention to conversion and retention.

What you get

  • Content per step in the funnel
  • Copy and visuals that convert
  • Videos, carousels and VSLs
  • Templates and formats for scale

Reporting & evaluation

You know exactly what campaigns deliver. We provide transparent reports with clear insights and concrete actions. In strategic sessions, we look ahead, adjust goals and determine the next sprint.

What you get

  • Strategic sessions for continuous growth
  • Clear, transparent reports
  • Insights per channel, campaign and funnel phase
  • Clear learnings and concrete next steps
what is content marketing?

How does a funnel work in practice?

A potential customer sees an inspiring video (Awareness) → visits a landing page or article and requests more info (Consideration) → receives a follow-up message with clear call-to-action to schedule an appointment (Conversion) → gets relevant follow-up content and offers after the appointment (Retention).

This is how ROXTAR as a Performance Marketing Agency with a Full Funnel approach transforms individual clicks into structural growth.

SEO & AIO in performance marketing: the underlying foundation

Often SEO and performance marketing are seen as separate disciplines, but the combination can strengthen your competitive position:

  • You can use keywords and search data from SEA to optimize SEO content.
  • SEO & AIO provides a stable foundation, so you’re not completely dependent on paid channels.
  • Through simultaneous presence in organic and paid results, you increase your visibility and CTR (synergy effect).

This concept of SEO & AI Optimization + SEA synergy is getting more attention in the marketing world.

Frequently asked questions

How quickly do I see results?

šŸ‘‰ Within a few weeks you often see more leads and appointments. Structural growth then builds through optimization and retention.

Is this only for large companies?

šŸ‘‰ No, especially SMEs, clinics, salons and service providers benefit from this approach.

How do you measure ROI?

šŸ‘‰ Everything is measurable – we link results to appointments, leads and revenue.

What’s the difference with individual campaigns?

šŸ‘‰ A funnel connects all steps in the customer journey, so every budget delivers more return.

Conclusion

Performance marketing is the way to see marketing expenses directly reflected in concrete results. But to be truly successful, you need an agency that doesn’t just ‘run’ campaigns, but rolls out strategies, optimizes and fully involves the customer in the process.

At ROXTAR we believe in not just visibility, but in return. Want to know what we can mean for your business? Contact us without obligation, and we’ll create a custom plan together.

Performance Marketing Amsterdam

Our approach?


Completely focused on results

āœ… Campaigns that steer on hard KPIs: leads, revenue & ROI
āœ… Measurable success via full funnel performance marketing
āœ… Always insight into your results – 100% transparent

This is exactly what your business needs to grow scalably!

ā­ļøā­ļøā­ļøā­ļøā­ļø 4.7/5 – based on customer experiences, based on long-term collaborations

More than 150 successful collaborations with Dutch companies

šŸ›”ļø Results guarantee on appointments & leads
šŸŽÆ Focus on growth, not on empty clicks

These SATISFIED clients came before you

Do you have questions about FULL FUNNEL performance marketing

and how we implement this for your business?

Our specialists are happy to brainstorm with you about the best approach to get more leads, appointments and revenue from your campaigns. Together we look at where the biggest opportunities lie to make your marketing deliver directly measurable results.

āœ… Schedule a no-obligation conversation
āœ… Discover where your growth potential lies
āœ… Get more relevant visitors who convert

Do you want your marketing to truly perform? Request our free opportunity analysis now (worth €495).

free opportunity analysis

Do you want to take your online marketing to the next level? Request a free opportunity analysis now worth €495

Meet our team