Online Marketing for Clinics
More Clients. More Appointments. More Growth.
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
A SELECTION OF OUR most remarkable Cases!
In the cases, we share some of our most remarkable achievements and tell the story behind the successes. At ROXTAR, we strive to push boundaries, exceed goals, and create online marketing strategies that not only stand out but also have a measurable impact.
Gaafinjectables
More appointment requests via SEO, new website and SEA for Gaaf.
fatfreezing centers
A smart Social Media and SEA strategy led to significant growth for Fatfreezing Centers
Vitalderma
A targeted social media approach delivered Vitalderma growth in online visibility and more new clients in the clinic
injectionqueen
Organic traffic doubled in six months
Laser Specialist Santpoort
159% Increase in number of clicks after 1 year
As a clinic owner, you know how important it is to have a full schedule. You want enough appointments for treatments every week so that your practice continues to grow. But these days, word-of-mouth advertising or a flyer in the neighborhood is no longer enough.
More and more people are looking for their treatments online. Whether it concerns skin rejuvenation treatments, volume-restoring treatments, laser treatments for skin improvement, or advanced hair treatments – the search almost always starts via Google, Instagram, or TikTok. If your clinic is not visible there, potential clients will choose the competition.
That’s why online marketing for clinics is indispensable. At ROXTAR, we ensure that your clinic is not only seen, but that people also find it easier to take the step of making an appointment.
Which clinics does ROXTAR work for?
Every clinic is different. Yet they all have the same goal: to attract new clients and bring back existing clients. We have experience with marketing for a variety of clinics and know how to address each target group.
Skin clinics
Skin clinics often focus on specific complaints such as acne, scars, or pigmentation spots. Here, it is important that clients feel that they are really being helped. Through clear content, experience stories, and representative examples, we make your expertise visible and attractive.
Laser clinics
Laser treatments are often aimed at specific applications such as hair removal, tattoo removal, or skin improvement. People search very specifically for these services. Our campaigns ensure that your clinic is visible at the right time: exactly when someone is looking for a solution that you offer.
PMU clinics
Permanent makeup requires trust and craftsmanship. We show your work through strong visuals and videos, so that potential clients are immediately convinced of the quality.
Cosmetic clinics
Cosmetic clinics are often broadly oriented: from muscle-relaxing treatments and volume-restoring treatments to skin-rejuvenating treatments. The challenge here is that clients compare a lot. They are not only looking for the best price, but also for quality, safety, and trust. We ensure that your clinic radiates online authority and that potential clients are quickly convinced.
clinics for skin rejuvenation
muscle-relaxing treatments, skin-rejuvenating treatments, volume-restoring treatments, and skin-improving treatments are popular treatments, but the market is also busy. It’s all about trust here. We make your skin rejuvenation clinic look professional and reliable, so that clients not only book a first treatment, but also keep coming back for maintenance.
CLINIC FOR advanced hair treatments
With advanced hair treatments, the threshold is often higher: clients think longer and compare multiple clinics. That’s why convincing content and good follow-up are crucial. With our approach, we ensure that your clinic gains trust and becomes the choice of serious candidates.
Whatever treatments you offer, we help your clinic to become more visible online and generate more appointments.
Curious how we can help you further?
Why marketing for clinics works differently
Marketing for clinics is not the same as marketing for a webshop or restaurant. Clients make a decision that is often emotional, costly, and personal. That’s why different rules apply:
- Book quickly and easily – If the booking process is cumbersome, a large proportion of interested parties will drop out.
- Trust is everything – Someone doesn’t just choose a clinic for skin rejuvenation treatments, laser, or advanced hair treatments. You must radiate that your practice is safe, professional, and reliable.
- The competition is fierce – Almost every city has multiple clinics that offer the same treatments. Without good marketing, you will lose clients to the competition.
- Clients want to see proof – representative examples, reviews, and clear explanations are often decisive when making a choice.
Smart campaigns, real appointments.
We use a fixed approach that we use at all clinics. No difficult words, just clear steps that deliver results.
Step 1
WE MAKE A PLAN TOGETHER
We start with a conversation in which we discuss your goals. Do you want to attract more new clients? Or do you want to bring existing clients back more often? Together we set clear goals and KPIs.
Step 2
We set up smart ads
We create ads on Google, Instagram, Facebook, and TikTok. This way we reach exactly the people who are looking for your treatments. Search queries such as “skin treatment Amsterdam” or “laser treatment for hair removal Utrecht” are very specific – we help your clinic become more visible.
Step 3
WE CREATE strong content
Photos, videos, and texts are the calling card of your clinic. We provide convincing ads and videos that show why clients should book with you. Think of short reels for Instagram or testimonials in video ads.
Step 4
We arrange technology
All campaigns are technically well set up. Think of links with Google Analytics, Meta Pixel, and your booking system. This may sound complicated, but we guide everything end-to-end. We take most of the work off your hands, so you can focus on clients and of course you get clear reports.
Step 5
we link everything to your calendar
Do you use Clinicminds, Salonized, Sara SalonSoft or something else? We link campaigns directly to your calendar. New appointments appear automatically, and you can see exactly how many bookings come in via the campaigns.
Step 6
we turn on automatic follow-up
Every request immediately receives a personal message via WhatsApp, SMS, or e-mail. This way, no lead is lost. This feels to the client as if he is being helped directly, while it is completely automatic.
Step 7
we ensure that clients come back
New clients are important, but existing clients are often even more valuable. That’s why we use automatic reminders and offers to ensure that people come back more often for follow-up appointments.
Step 8
we continue to optimize
We never let campaigns run on autopilot. We adjust weekly based on data. This way we ensure that your budget is used optimally and that you grow every month.
Common mistakes in ONLINE MARKETING FOR clinics
Many clinics try to do something with marketing themselves, but often run into the same problems:
- Too many clicks, too few appointments – Ads do generate visitors, but no concrete bookings.
- Leads are left lying – Without good follow-up, valuable requests are lost.
- No insight into results – Many clinics do not know how many appointments really come from their campaigns.
- Too little focus on trust – Content often lacks proof, causing potential clients to drop out.
- No link with booking system – Without integration, it is unclear which appointments come from marketing.
We ensure that these mistakes do not happen. Everything is measurable, follow-up is automatic, and appointments can automatically appear in your calendar (with the correct links)
Frequently asked questions
Does online marketing also work if I have a small clinic?
Yes. Smaller clinics in particular benefit greatly from online visibility. With a smart strategy, you can easily compete with larger names.
How quickly do I see results?
Many customers see the first new appointments within a few weeks. Because everything is directly linked to your calendar, you can see exactly what is happening.
Do I have to follow up on leads myself?
No. Thanks to our automation, every request is followed up directly via WhatsApp, SMS, or e-mail.
Do I need to have knowledge of marketing or technology?
Not at all. We arrange everything. You can fully focus on your clients.
How do I know it works?
You will receive clear reports and see in your own calendar which appointments come from the campaigns.
Do I need photos or videos for campaigns?
Strong visuals help enormously. We can make this for you or optimize existing materials.
What is a good advertising budget for a clinic?
That differs per clinic and region. We often start with a relatively low amount and scale up as soon as the first results are visible.
Can I watch the campaigns myself?
Yes, you always get access and insight. You will also receive reports in clear language.
SEO & AIO: grow sustainably in addition to advertising
Advertising gives quick results, but for the long term, findability in Google is indispensable. That’s why we combine campaigns with SEO (search engine optimization) and AIO (AI optimization).
- With SEO, we ensure that your clinic comes higher in Google.
- With AIO, we ensure that your clinic is also visible in new AI search engines, such as ChatGPT and Gemini.
- This means: more appointments, even without an advertising budget.
This is how you combine short-term success with sustainable online growth.
Trends in online marketing for clinics
The marketing world is changing rapidly. These are the most important trends for clinics:
- Video first – More and more clients choose a clinic after seeing a short video. That’s why we create video ads and stories that convince directly.
- Automation – Manually calling leads is a thing of the past. Everything happens automatically via WhatsApp, SMS, or e-mail.
- Personal follow-up – Even though it is automated, our messages feel personal and reliable.
- AI search engines – More and more people are searching for treatments via ChatGPT or Gemini. We ensure that your clinic is also visible there.
With ROXTAR, you are always at the forefront of these developments.
Why choose ROXTAR?
- Transparent working method and clear reports
- Specialist in online marketing for clinics
- Campaigns that lead to real appointments, not just clicks
- Fully automated follow-up – no missed opportunities
- Integrations with the most used booking systems
- Focus on both new clients and retention
Ready to grow your clinic?
Do you also want a constant stream of new appointments, without having to call leads yourself? Contact ROXTAR today.
Free Strategy Session
Do you want to take your online marketing to the next level? Request a free strategy session now.
Meet our team
Don
Online Strategist
Sherelle
Office Manager
Peter
Online Advertising Specialist
Seppe
Web Developer
Juliëtte
Project Manager
Bram
Online Advertising Specialist
Mucahid
Web Developer
Vazja
SEO Specialist
Juul
SEO Specialist
Sjoerd
Web Developer & Designer
Lilianne
Online Marketing Consultant
Disclaimer: ROXTAR only provides marketing services for (cosmetic) clinics. We do not give medical advice and do not perform medical treatments. Results vary per clinic and situation.