CASE
New Chapter Maternity Care
New Chapter is a maternity care clinic based in Haarlem. They approached us to develop their website, optimize it for search engines (SEO), and implement Search Engine Advertising (SEA). The main goal was to rank for the keyword ‘maternity care’ and generate as many conversions as possible.
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▲ conversions after 1 year
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▲ visitors after 1 year
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▲ Ranking increase
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▼ Cost per conversion
NEW WEBSITE
The first step in improving New Chapter’s online visibility was to create a new website.
SEO
To tackle the competition for the keyword ‘maternity care’, we implemented a comprehensive strategy. First, we developed a completely new website, creating the design and providing the site with relevant content. Specifically targeted at their audience: expectant parents looking for personal maternity care!
Additionally, we created various landing pages for specific locations in North Holland with high search volume for ‘maternity care location name’. These landing pages supported the main keyword ‘maternity care’ and ensured better visibility in relevant regions. We also invested heavily in link building to increase the website’s authority.
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Increase in ranking pages: The number of pages ranking for relevant keywords increased by 31% in the first year.
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Cost per conversion decreased by 27% thanks to optimized SEO and targeted advertising campaigns.
Top 10 within 12 months!
We achieved fantastic results with New Chapter Maternity Care! We built a rock-solid foundation with the website. Then we continued with focus on the keyword ‘maternity care’, which is searched an average of 8,800 times monthly, and successfully got it into the top 10. But that’s not all. Within 12 months, we brought multiple relevant keywords to the top 10, including:
It’s worth mentioning that New Chapter initially wasn’t even showing up in search results. Our efforts have therefore truly had a positive impact.
Additionally, our link building also delivered serious results! Within a year, the website’s authority doubled! Comparing the starting score with that of the first year, you see almost a doubling of users. The campaign became so intense that New Chapter couldn’t handle the number of inquiries anymore. This proves that we not only achieved our goals, but exceeded them. To such an extent that New Chapter Maternity Care had to look for new employees to keep up with the stream of inquiries. Result: we built a job vacancy page!
Overall, this collaboration meant:
This is how we do it!
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CONCLUSION
The results we achieved for New Chapter Maternity Care are impressive. We saw significant growth in the number of users, with website visitors nearly doubling within a year! This increase is thanks to our strategies in SEO, SEA, and the new website, with which we helped New Chapter Maternity Care get found in relevant locations.
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▲ conversions after 1 year
These successes had a direct impact on New Chapter Maternity Care’s business. The total number of conversions increased by 288% within a year, which is a clear indicator of the increased success and growth of the company.
We are proud of the results achieved and the positive impact we had on New Chapter Maternity Care’s success. The statistics and measurable data clearly confirm that our strategies and efforts led to significant growth and improved performance.
We look forward to continuing our collaboration with New Chapter Maternity Care and achieving further growth and success. New Chapter, thank you!
ROXTAR
At ROXTAR Online Marketing, we let the results speak for themselves. So take the time to explore our cases and let yourself be convinced of the success we can achieve together.
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