Pinterest advertising
If you want to advertise as a company, you have many options. It is certainly a good idea to advertise on social media. This has many advantages and helps you grow your business. Consider social media advertising on platforms such as Facebook, Instagram, TikTok and Snapchat. But Pinterest is also a platform that we should not forget to mention. This is a channel where users gather inspiration about everything and anything. You will find countless photos here that offer inspiration. These photos relate to clothing, interior design, hairstyles, cars, trends, and so on.
Pinterest is a platform that is used by many people and is therefore very interesting for companies. Pinterest advertising is therefore a good option. You can get started with this yourself, but outsourcing is also an option. ROXTAR can help you with this by creating effective Pinterest ads that help you achieve your goals. That is an added value for your company! Want to know more? Please contact us without obligation to discuss the possibilities. Do you first want to know more about what Pinterest advertising entails and what is involved? Then read on quickly, we will tell you all the ins and outs.
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Do you want to take your website to the next level? Request a free strategy session now.
Promotional Videos
Social media has a huge impact, and promotional videos are incredibly popular. These are videos made and shared by your customers themselves on social media platforms.
What’s so great about these videos is that they come directly from the users themselves and come across as authentic. A promotional video is therefore a great way to strengthen your brand and distinguish yourself from other advertising.
ROXTAR helps you find influencers in your market!
- We create videos for
How Pinterest works
Before you can determine whether Pinterest advertising is interesting for your company, it is good to be aware of the platform. If you are not already using it, we will explain how this platform works. On Pinterest it is possible to create so-called pins. Think of the platform as a large catalog of images. Whatever you are looking for, chances are you will find it. On this platform you indicate your interests, create boards and it is possible to save all kinds of images. With such a pin you fix your favorite images.
On Pinterest it is not only possible to see the images, but also a link with information can be added that leads you to a website. There are regular pins, but also sponsored pins are used. The advantage of this is that it is not clear from a sponsored pin that it is sponsored content. And that is of course nice for companies, because this way you prevent users from finding it annoying if you keep coming across. You may also scroll further if you clearly see that it is a sponsored advertisement.
In addition to the sponsored pins that can be used, there are other ways to advertise on Pinterest. We will discuss these and the other advertising forms later.
The advantages of Pinterest advertising
Now that you know more about the platform, it is good to be aware of the advantages of Pinterest advertising. It has several advantages that your company benefits from. To give you a better picture of the benefits, we list them for you below:
- Effective way to map your products or services to the target group
- Target group can be specified, so that your advertisements are shown to the right people
- The reach is very large
- Cost per click is relatively low
- Achieve quick results
- Accurately determine a goal, target group and budget
- Ideal for increasing your brand awareness
In short: Pinterest advertising has a lot of interesting advantages. Because advertising on Pinterest is less popular than advertising on Facebook and Instagram, for example, you have less competition here. This means that you can achieve a large reach and therefore appeal to the target group well. Because the costs per click are also relatively low compared to other channels, it is possible to generate more clicks with less budget. And that leads to you achieving quick results and growing your company.
The advertising options of Pinterest
If you like the idea of starting with Pinterest advertising, it is good to know that there are different advertising options. To see which one best suits the objectives of your company, we place a short description per advertising form below.
Make target group specific
If you are going to advertise on Pinterest, there are various options to specify your target group. One way to approach this is by specifying specific search terms under which your pin should be shown. It is important that you think carefully about this, it is important that the advertisements are shown to the right people.
Per advertisement you get the chance to set 25 search terms. The broader these search terms are, the greater the reach. However, if you are more specific, you have a greater chance of conversions. Choosing the right search terms can be difficult, especially if you have not done this before. For inspiration, you can look at the platform or at Google in the search bar to see what appears when you type in a certain word.
We understand that it is difficult to come up with the best search terms. Outsourcing Pinterest advertising to ROXTAR is the right choice. With our experience, we know better than anyone which keywords are interesting to reach the target group.
In addition to using search terms, there is another way to reach the target group in your advertisements. Pinterest advertising offers the option: target groups. This option makes it possible to indicate the target group very specifically. From uploading a customer database to retargeting: you have many options here.
This is what a good Pinterest advertisement must meet
Successful Pinterest advertising is not easy. To get your target group to take action, it is important to create good, high-quality content. A first handy tip to achieve this is to use professional photos in your advertisements. It is important that your photos are of high quality, so that they immediately stand out. Don’t you have a clear photo? Then there is a good chance that your campaign will not run as you had expected. In addition to a professional photo, it is also important that your image stands out. Your image must stand out from the other images on the feed of users.
Not only the image itself is important when setting up a strong advertisement. It is essential that everything is correct down to the last detail. This means a sharp image, interesting pins and the right target group. Setting up an advertisement in the wild is not a good idea. This is a waste of the budget that you put into it. If you have no experience in setting up campaigns on Pinterest, be sure to call in help. With the experience we have at ROXTAR, we ensure that your budget is spent usefully.
Why outsource Pinterest advertising?
Where you can get started with Pinterest advertising yourself as a company, it is also possible to outsource this. ROXTAR is the right party for this. There are several advantages to outsourcing Pinterest advertising. First of all, this saves you a lot of time and effort. In addition, you benefit from the expertise of specialists in this field by outsourcing it. At ROXTAR your campaigns are in good hands.
Why choose ROXTAR for outsourcing Pinterest advertising?
You are now aware of the advantages of Pinterest advertising, but what advantages does it have for you if you choose ROXTAR? With us you benefit from:
Engaged & accessible
We are proactive, can switch quickly and are easily accessible.
Always results-driven
We are always motivated to achieve the best result for our customers.
Transparent & clear
No abracadabra. We show everything we do and always as clearly as possible.
Creating interesting pins, advising on the appropriate budget and creating interesting content: ROXTAR does it for you. We continue to optimize your campaigns and want to be clear and transparent in this, so that you also understand the progress of the campaign well. This way you know exactly what you have to gain from Pinterest advertising.
Advertising on other social media platforms
Not only Pinterest advertising is interesting for companies, there are other social media channels that are worth considering. Think of channels such as Facebook, Instagram, TikTok or Snapchat. Since many users spend time on social media channels, it is a good idea to respond to this with your company. Therefore, check which channels match the objectives of your company. If you would like to receive advice on this, please let us know. ROXTAR specializes in social media advertising. Based on an analysis, we will advise you on which platforms are interesting.
Why can’t you do without social media as a company?
- Handy way to generate more brand awareness
- A way to get close to the target group
- Possible to achieve a large reach
- The opportunity to radiate personality
Social media marketing is an efficient way to achieve the above points. So if you are not yet focusing on this with your company, but you do want to realize an increase in turnover, it is recommended to get started with this. Social media marketing is the way to put your company better on the map. Not only are we specialized in social media marketing, but you have also come to the right place for search engine optimization, search engine advertising and web development. We take the online marketing of your company to a higher level!
Contact our specialists
Do you think your target group can be reached well via Pinterest? Then we recommend that you get started with Pinterest advertising. To ensure that your advertisements are set up correctly, ROXTAR is happy to offer you the help you need. If you are interested, please contact us so that we can discuss the possibilities without obligation.
Do you still have one or more questions about Pinterest advertising? If you are not yet familiar with this platform, that is perfectly logical. Whatever questions you have, ROXTAR is happy to answer them for you. We hope that our answers will help you determine whether Pinterest advertising is something for your company or not. You can contact us by calling us on 0031 850 600 870 or sending us an email. At the bottom right of your screen you can find a WhatsApp icon, with which you can send us a WhatsApp message in no time, which we will then answer for you as soon as possible.
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Do you want to take your online marketing to the next level? Request a free strategy session now.
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