CASE
Doijer & Kalff
Doijer & Kalff specializes in investing in physical gold and silver, with secure storage in Switzerland for wealthy individuals and entrepreneurs. Their online visibility was already solid, but the question was whether more could be achieved through SEO. Together, we set up a targeted link-building program and shared knowledge about content optimization, resulting in increased authority, better Google rankings, and a doubling of organic traffic.
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The website is now found for 119 additional keywords in the top 10.
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▲ Number of keywords in the top 3 increased
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▲ Doubling of organic traffic
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▲ Increase in Domain Rating
SEO
OBJECTIVE
Roxtar aimed to significantly improve Doijer & Kalff’s SEO performance. The focus was on increasing online authority, attracting more relevant organic traffic, and expanding visibility for keywords related to investing in physical gold and silver.
APPROACH
To achieve these goals, Roxtar conducted an extensive analysis of the current backlink profile and Google rankings. Based on this, a targeted link-building strategy was developed with high-quality, relevant backlinks. Additionally, Roxtar shared knowledge with the Doijer & Kalff team about content optimization, such as improving titles and meta descriptions, refining headings, optimizing internal links, and expanding important information pages. This ensured that link building and on-page SEO could maximally reinforce each other.
RESULTS
Roxtar’s efforts yielded clear results. Doijer & Kalff’s Domain Rating increased from 29 to 36. Organic traffic doubled, from approximately 7,000 to 14,000 visitors per month. The number of keywords in the top 3 also increased from 98 to 134, and the number of keywords in the top 10 grew from 528 to 647. This measurable growth led to stronger online visibility and more potential customers via Google.
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▲ 134 keywords with a top 3 position in Google!
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▲ Increase in organic traffic, from 7,000 to an average of 14,000 visitors per month.
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▲ DR improved from 29 to 36 through a targeted link-building program.
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Conclusion
Through the targeted application of SEO and link building, Roxtar significantly increased Doijer & Kalff’s online visibility. The combination of a stronger backlink profile and optimized content resulted in higher domain authority, more keywords in the top 3, and a doubling of organic traffic. This case demonstrates that a well-founded SEO approach not only generates additional visitors but also forms a sustainable basis for further growth in a competitive market.
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