Objectiveperformance of Doijer & Kalff. The focus was onincreasingonline authority, attracting more relevant organic traffic and expanding visibility on keywords surrounding investing in physical gold and silver.

OBJECTIVE

Roxtar set the goal to significantly improve Doijer & Kalff’s SEO performance. The focus was on increasing online authority, attracting more relevant organic traffic and expanding visibility on keywords surrounding investing in physical gold and silver.

APPROACH

To achieve these goals, Roxtar conducted an extensive analysis of the current backlink profile and positions in Google. On this basis, a targeted link building strategy was set up with high-quality, relevant backlinks. In addition, Roxtar shared knowledge with the Doijer & Kalff team about content optimization, such as improving titles and meta descriptions, tightening headings, optimizing internal links and expanding important information pages. This way, link building and on-page SEO could maximally reinforce each other.

RESULTS

Roxtar’s efforts yielded clear results. Doijer & Kalff’s Domain Rating increased from 29 to 36. Organic traffic doubled, from approximately 7,000 to 14,000 visitors per month. The number of keywords in the top 3 also increased from 98 to 134 and the number of keywords in the top 10 grew from 528 to 647. This measurable growth resulted in stronger online visibility and more potential customers via Google.