Local SEO specialist

A local SEO specialist makes sure a business is found for searches from its own region. The work consists of optimizing the Google Business Profile, aligning company details across the web, collecting reviews, and setting up the website per location or service area.

Want more visitors to your website through organic traffic? Then it is time to get to work on local SEO. Someone who searches for a service with ‘near me’ or a place name wants to find a business quickly, and Google shows the map with local businesses first. Local SEO is the ideal way to put your business on the map and attract local customers in a targeted way.

• Involved and reachable: we are proactive, act quickly and are easy to reach.
• Always results-driven: we are always motivated to achieve the best result for our clients.
• Transparent and clear: no jargon; we show everything we do, as clearly as possible.

Yes! And that demand has only grown in recent years, largely because of the shift from desktop to mobile. As a result, people increasingly search on Google from locations away from home.

Another reason is the rise of voice searches. These searches are not only longer and more specific, but often location-based too. That makes local SEO all the more important.

If you have little experience with local SEO, the work of a local SEO specialist is indeed quite difficult. SEO is and remains a fast-changing field with a lot of competition. We often see that only the most experienced SEO specialists reach Google’s top results.

Google looks not only at the use of keywords, but also at the readability of the text. So you cannot simply place all kinds of keywords at random spots. Fortunately, ROXTAR has plenty of experienced copywriters in house who turn your texts into a great story.

Step 1: Getting to know each other
Local SEO is not something you do on the side; it needs a solid strategy behind it. Before we can help you, we first get to know you and your business well. That way we find out whether local SEO makes sense in your case, and we are always honest about it.

Step 2: Strategy
Is local SEO the best option? Then we draw up a tailored strategy. Every strategy consists of a solid plan of action, worked out in a tight schedule. We always communicate transparently if we run into something during the process.

Step 3: Measuring, analyzing and optimizing
Local SEO goes hand in hand with constant measuring, analyzing and optimizing. We start with keyword research, after which we decide together which keywords fit best. Then we make sure they are worked into your website the right way.

At ROXTAR, local SEO starts from 495 euros per month. The first 3 months are a trial period in which you can cancel freely; after that the agreement continues monthly with a 4-month notice period. Exactly where you end up depends on how much time is needed, and that varies a lot per situation.

Three things determine that in practice:

• How many locations you have. One location is straightforward. With multiple locations, each gets its own profile, its own listings and often its own page.
• How busy your region is. A gardener in a village needs a different plan than a dentist in Amsterdam, where dozens of practices compete for the same three spots.
• The state of your basics. If your Google Business Profile is already in good shape and your details are correct everywhere, we can get going right away. If not, the first months go into that.

When it is not worth it. If you sell nationally and online, local SEO is not your first concern. If you are a business where customers come by in person or that works in a fixed region, it is usually the cheapest channel you have. We tell you that honestly in the first conversation, even if the answer is no.

For a search with a place name, or simply from a phone nearby, Google shows a map with three businesses above it. That block gets the vast majority of the clicks. Getting into it is what a local SEO specialist focuses on.

Google weighs three things for this:

• Relevance. Do your profile and website match what is being searched for? This is where the most can be won, because most businesses only half-fill their profile.
• Distance. The closer to the searcher, the better. There is little you can do about this, except make sure your location is mapped correctly.
• Prominence. How often and how consistently does your business appear elsewhere on the web, and what do your reviews say? This is slower to build, but it is what makes your lead durable.

We work on relevance and prominence systematically: completing your profile, aligning details everywhere, building listings in relevant directories, getting reviews going, and a page that means something for each place where you are active. Everything involved is on our page about local SEO.

You can do most of local SEO yourself. Whether that is wise depends on how much time you have and how busy your region is.

Honestly: if you have one location and little competition in your town, a well-filled profile and a steady review routine get you a long way without us. If you have multiple locations or are in a busy market, outsourcing usually beats the time you would put in yourself.

Take the first step now! Contact us today, entirely without obligation, and we will discuss the possibilities together. Did you know you get a free SEO check from us right away? There is only ground to gain.

By the way, the focus does not have to be on local SEO alone. ROXTAR is a one-stop-shop marketing agency that helps you from A to Z with a range of marketing activities. So we can support you not only in improving your findability on Google, but we are also experts in setting up advertising campaigns on social media.

Being findable locally is a start. See what ROXTAR can pick up for you next.

What does a local SEO specialist do?

A local SEO specialist makes sure your business is found by people in your region who search for what you offer. Think of your Google Business Profile, local keywords, reviews and listings. That way you appear in the map and the local results the moment it counts.

How do I become more findable locally in Google?

By filling in your Google Business Profile completely and keeping it active, consistent business details across the web, local keywords on your website, and a steady stream of genuine reviews. Together these decide whether you rank at the top of the local pack.

What is the difference between local SEO and regular SEO?

Regular SEO targets national or general searches; local SEO targets searches with a place or nearby. In local SEO, your Google Business Profile, reviews and address weigh more heavily than in regular SEO.

What does a local SEO specialist cost?

With us, local SEO starts from 495 euros per month, with the same terms as our other services: the first 3 months are a trial period in which you can cancel freely; after that the agreement continues monthly with a 4-month notice period. We are happy to discuss what you exactly need, without obligation.

How long does it take for local SEO to work?

Local SEO often shows results faster than national SEO, sometimes within a few weeks on your Business Profile. For a firm position in the local pack, count on a few months of consistent work.