META ADS

WE ALSO ACHIEVE STRONG RESULTS ON META, ESPECIALLY ON COSTS AND EFFICIENCY

For Mondzorg Vinkeveen, we use Meta as a supplement to Search. The goal is extra reach in the region and repetition with people who have already visited the website. We set up campaigns in Vinkeveen and surrounding areas, with retargeting for website visitors and lookalikes based on completed forms and telephone requests. We focus on conversations, messages, and form submissions, so that each campaign contributes to real appointments.

Creatives consist of short videos and carousels with clear benefits, such as evening hours, Saturday opening, and direct online scheduling. We test variants on header, image, and call to action. What performs, we keep longer. What does less, we replace quickly. This keeps CPM and CPC low and keeps the volume scalable within the available budget.

The campaigns run throughout the year and are ramped up around moments when the target group is most active, such as the beginning of the week and in the evenings. Prospecting ensures new reach in the area, retargeting captures interested parties with a suitable follow-up offer. This combination provides a constant stream of qualitative traffic that fits in well with the Google Ads campaigns and noticeably contributes to new appointment requests.