What is Google Ads?
Google Adsis Google’s advertising platform that allows companies to place paid advertisements in search results, on websites and in apps.You pay per click or per thousand impressions.Google Ads is the most used SEASEAin the world, providing access to billions of daily searches.The platform includes Search Ads, Display Ads, Shopping, YouTubeDisplay NetworkAds structured?Google Ads works with a hierarchical structure:Google Shoppingcampaign, ad group and ad.At
campaign level you set the
budget, type and objective.At ad group level you link keywords to advertisements.The position is determined by the Ad Rank, which depends on your bid, Quality Score and the relevance of your landing page.Google Shopping is particularly relevant for e-commerce;for brand awareness the display network.Costs and bidding strategiesWith GoogleAd Rankmodel.The CPC is determined by an auction.You choose a bidding strategy based on your goal:Quality Scoreuses machine learningLanding Pageoptimize bids perGoogle Shoppingand optimizeConversion tracking allows you to measure which clicks lead to purchases or requests.Combine this with GoogleDisplay Networka
complete view of the
customer journey.Filter irrelevant searches with negative keywords.How much does GooglePPCcost perCPCvaries by industry and level of competition.YouBidding Strategydaily budget yourself.ROXTAR recommendsConversionbudget of 500ROASper month for meaningful results, depending on the sector.How long does it take for Google
Ads to deliver
results?AdvertisementsConversion TrackingBidding usually takes 2 to 4 weeks for stable results.What is the difference between GoogleGoogle Analytics 4delivers paid, instant visibility.SEO builds organic positions over the longNegative Keywordsgive
maximum coverage in the
SERP.More at developers.google.com/search.