What is the Quality Score?
The Quality Score is a rating from 1 to 10 that Google Ads gives to every keyword in your account. A higher Quality Score leads to a lower CPC and a better ad position. That lets you reach more people for less money.
What does the Quality Score consist of?
The Quality Score is based on three components: expected CTR (how likely it is that someone clicks), ad relevance (does the ad match the keyword) and landing page experience (is the page relevant and fast). Each component is rated below average, average or above average.
Quality Score and Ad Rank
The Quality Score is a direct component of Ad Rank. A higher Quality Score lets you reach the same position with a lower bid than your competitors, which lowers your CPA. ROXTAR improves Quality Scores structurally as part of our Google Ads service.
How do you improve the Quality Score?
Write ad copy that matches the keyword exactly. Use tight keyword match types and add negative keywords to avoid irrelevant impressions. Make sure the landing page loads quickly, is mobile-friendly and fully answers the search intent.
Is a Quality Score of 7 good?
The average is 5 to 6. A score of 7 or higher is good; 9 or 10 is excellent and delivers significantly lower CPCs.
Can searchers see the Quality Score?
No, the Quality Score is only visible in the advertiser’s Google Ads account, not to the searcher.
How quickly does the Quality Score change?
Google recalculates it continuously. Improvements can take effect within a few weeks. More at developers.google.com/search.