What is Ad Rank?

Ad Rank is the score that GoogleAds uses to determine whether your ad is shown and in what position.A higher Ad Rank means a better position in the SERP and also determines the actual CPCSERPRank calculated?Google calculates Ad Rank based on five factors:CPCScore, the expected impact of ad extensions, the auction context (location,

device, time of day and

search query) and the ad quality thresholds.A high quality score can compensate for a lower bid.Ad RankQuality ScorePositionThere are aAd ExtensionsRank.Impression share shows how often your ad is shown compared to all auctions you are eligible for.Improve Ad RankThe two most effective levers are increasing Quality

Score and fully utilizing

ad extensions.Use negative keywords to filter out noise and focus budget on relevant auctions.Can I see the Ad RankImpression RateRank itself is not immediately visible as a number, but you can monitor the components (Quality Score, Impression

Share, Position)

in the columns.Why am I sometimes not in position 1 despite the highest bid?Because AdAd Extensionsjust the bid.A higher quality score can result in a better position for a lower bid.How does AdNegative Keywordson mobile?Google takes into account device type and the expected user experience on that device for Ad

Rank.More at

developers.google.com/search.