What is SEA?

SEA (Search Engine Advertising) is paid advertising in search engines such as Google. You bid on keywords so that your ad appears at the top of the search results the moment someone actively searches for your product or service. You only pay when someone clicks: the PPC model. That makes SEA the fastest way to buy direct visibility in the SERP.

How does SEA work?

With SEA you set up campaigns in Google Ads. You choose keywords, write ad copy and set a budget. Your ad position is determined by your Ad Rank, a combination of your bid, quality score and the expected impact of your ad. The price per click is called the CPC.

SEA versus SEO

SEA and SEO are complementary channels. SEO builds organic visibility over the long term, while SEA delivers immediate results but costs money per click. Together they give you maximum presence in the search results. At ROXTAR we combine both for our clients.

When is SEA the right choice?

SEA is especially effective when you want to be visible quickly, enter a new market or make the most of seasonal peaks. With conversion tracking and a sharp bidding strategy you steer towards the lowest possible CPA. Remarketing through the display network also falls under SEA.

What is the difference between SEA and Google Ads?

Google Ads is the platform you use to run SEA on Google. SEA is the broader term for paid advertising in search engines, and Google Ads is by far the most used tool for it.

How much does SEA cost?

Costs vary widely per industry and keyword, and you set your own daily budget. The average cost per click in the Netherlands sits between 0.50 and 5 euros, but it can be much higher in competitive sectors.

Is SEA suitable for every business?

SEA works for almost any business that wants to reach customers online, as long as the offer and the margins allow it.