What is a Landing Page?

Alanding pageis the page a visitor lands on after clicking on an advertisement or organic search result.The landing page has a direct impact on the conversion rate, the quality score in GoogleConversion RateuserQuality ScorebadGoogle Adspage wastes advertising budget.What makes a good landing page?An effective

landing page has a clear headline

that matches the search intent, a compelling call-to-action visiblesearch intentfold, fast loadingCall to ActionminimalAbove the Foldproof such as reviews and quality marksSocial Prooftrust and conversion.Landing page and quality scoreGoogle rates the quality of your landing page as part of its Quality

Score.Factors include keyword relevance, loading speed, and transparency.A bad landing page increases your CPC

and decreases your Ad Rank.Test landing pageThrough A/B testing you compare two versions to see which converts better.Use heatmaps to see where visitors drop off or click on non-clickableCPCeach ad groupAd Rankits

own landing

page?Ideally,A/B testmore relevant the match between keyword, ad and landing page,Heatmaphigher the quality score and conversion rate.What is the difference

between a landing page and a homepage?A homepage serves

multiple target groups at the same time.A landing page is focused on one specific action, which usually significantly increases

the conversion rate.How long can a landing page be?Long

enough to remove all objections and convince the visitor.More at developers.google.com/search.